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What Your Small Business Can Learn From The Doctor

Most doctors never distinguish the difference between customers and patients. That's why they have waiting rooms instead of reception areas.

Walk into most any doctor's office and you'll see numerous chairs -- typically full of people waiting to see the doctor -- and signs that tell you what you can't do or must do (e.g., you must wait 3 days for a referral, you must present co-pay before seeing the doctor).

On top of that, doctors have the best gatekeeper's in the world -- not to keep salespeople away, but to keep the patients (customers) at bay.

What other business could not only survive but thrive by conducting themselves the way many doctor's offices do? Not many if any at all. You certainly couldn't keep my clients waiting outside your business for an hour when they have an appointment -- you'd be out of business!

So what can your small business learn from this?

- If you have a reception area, make sure your clients or customers are made to feel like they are important to your business. This area should match the look and feel of what your company values.

- It's a good thing to have policies and procedures, but don't post it on signs all around your office for the world to see.

- Make sure the first person your customers find when they visit your office is the "Creator of Great First Impressions," not the gatekeeper.

Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com

In The News:

Washington state bug hunters have located the first-ever Asian giant hornet nest in the U.S., it was reported Friday.
Ahead of NASA's return to the moon in 2024, the space agency is teasing an "exciting new discovery" about the celestial satellite.
A tectonic plate "lost" for 60 million years hiding under the Pacific Ocean has been reconstructed by scientists.
A trio of space travelers safely returned to Earth on Thursday after a six-month mission on the International Space Station.
Following Tuesday's historic touchdown on the asteroid Bennu, NASA has released never-before-seen images of the OSIRIS-REx spacecraft kicking up rocks and debris on the space rock's surface.
A U.S. Navy sailor killed in the attack on Pearl Harbor has been identified and is set to be buried in Kentucky.
Talk about “masked bandits.”
2020 has been a turbulent year, to say the least, but an endangered white rhino is giving hope to visitors at the Colchester Zoo 
Marine researchers say there are more sharks in the ocean off Southern California now than ever before, according to reports.
NASA’s OSIRIS-REx spacecraft made its historic touchdown on asteroid Bennu Tuesday, retrieving a sample from the space rock that will be returned to Earth.

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