Chicago limo Oregon ... Chicago Drug testing

How To Get Slightly Famous in Print

Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only took a few hours to write. A few months later it was published. Almost immediately, my phone began to ring and my email box filled up with inquires.

As a result of "Be An Expert, Get More Business" I landed two clients, submitted several proposals, and added dozens of names to my mailing list. Later I used the article in my email newsletter, made glossy reprints for my marketing materials, and arranged to reprint the article in other magazines targeted at potential clients.

Years later, the benefits continue to roll in as prospects read my article on the Internet, recommend it to associates, and hire my firm because I'm an expert in Slightly Famous marketing strategies.

In one instance, a reader became a client even though her company had almost finalized a decision to hire a competitor. "We came across your article, and it made all the difference," she said. "We knew from your article that you could help us."

You might be thinking that success came easily to me because I am a writer. But you don't have to be a professional writer or seasoned journalist to get your name in print. Whether you're a management consultant or a masseuse, you can learn how to pursue print media exposure and succeed. And with more than 10,000 publications in print today, opportunities are virtually unlimited.

Visibility + Competence + Word of Mouth = REPUTATION

Getting Slightly Famous in print media means reaching a larger audience, rather than relying entirely on human contact. After all, there is only one physical you. No matter how much you network, get around, or attend meetings, YOU can only go so far.

Appearing in the media is the equivalent of expanded networking. You reach a targeted audience of people who might buy from you, and you build a relationship with your target market that can lead to sales. Even if you have a small local business, media exposure helps you establish a regional or national presence without leaving your desk.

Media exposure works because it associates your name with the authority of the media. When you read about a business in the newspaper or hear about it on the radio, chances are you immediately elevate that business above its competitors. It has solidity and credibility.

Appearing in media that reach your target market establishes a bond of trust upon which future sales are possible. Ultimately, your Slightly Famous media strategy will develop your reputation as a business of choice in your market niche. As more prospects run across your name in publications targeted at them, you will acquire an aura of expertise that will get you more business with less effort.

Publishing Articles & Columns

Bylined, contributed articles are a mainstay in many trade and special interest publications because most cannot afford full-time writers. From fillers to features, these magazines rely on freelance writers and contributors like you for at least some of their content. Often written for a small fee-or given freely in exchange for an author bio designed to elicit business-these articles show off the expertise of the businessperson or consultant who authored it.

Besides exposing your business to thousands of prospects, it's possible to get feature articles devoted entirely to your business. As a bonus, article reprints make excellent, low cost sales literature.

The key to publishing expert articles is to package your ideas in a benefit-oriented fashion. Tell prospects how to think about or apply your business solution. Give readers real information they can use, regardless of whether they will buy from you. If you don't, and use a thinly veiled sales pitch instead, editors will see through it and reject the article.

Articles are usually a one-shot deal. Columns, on the other hand, are regular engagements that allow a writer to build relationships with readers. Columns appear on a weekly or monthly basis in newspapers, magazines, and Web sites. They can brand an author not just as an expert, but also as a friend, confidante, and mentor.

You don't have to achieve "Dear Abby" status to be a successful column writer. As with any Slightly Famous marketing strategy, your column only needs to reach the right people in your target market to position you as a resource.

Be A Media Resource

Bylined articles are not the only way to see your name in print. Read any newspaper or magazine article. You will see a handful of experts quoted within stories as diverse as international business, stock market forecasts or the latest fashion trends.

Reporters are not experts. That's why they need experts from the business world to create their stories. The secret is to position yourself as a media resource.

The media rely on you, the industry expert, to give substance and credibility to their stories. Experts can be book authors, speakers, consultants, managers and professionals. If you have knowledge about a specific subject-and that subject can be your business-you qualify too.

People who get quoted in the media pursue a strategy to be on journalists' radar screens when journalists write stories about their industries. They make themselves available as expert interview sources so that journalists will think of them when they are writing relevant stories.

When you learn how the media works, and mold your expertise into a carefully-crafted media attracting strategy, you actually help the media do its job in exchange for valuable exposure for your company.

With a little effort, you can become the first person on a reporter's list when a story about your business area comes up. But it won't happen if you don't let the media know you exist!

Time, Commitment, and Consistency

You wouldn't expect a massive return on a monetary investment overnight. The same goes with getting Slightly Famous in print, where huge dividends come to those who persist.

Like all marketing activities, print media exposure is a long-term commitment that will yield long-term rewards. Is it worth the time? Yes. Landing just a few clients can pay for all your marketing costs for the next year.

If you don't give print media exposure a chance, you'll never know what it can do for you. Establishing your reputation in print takes time. But if you are committed, an inevitable "snowball effect" will take place and can bring you all the business you can handle!

About The Author

Steven Van Yoder is the author of Get Slightly Famous. He's helped dozens of business owners get "slightly" famous in print and become mini-celebrities in their fields. Visit his online community at http://www.getslightlyfamous.com where you'll find free resources and programs to help you attract more business with less effort by positioning yourself as a media resource.

In The News:

Your phone can do a lot more than you realize, but no one points out the countless hidden settings and features when you buy it.
It's easy to get sucked in and find it difficult to put the phone down
Cameras can exaggerate certain features and give you a different appearance than what you see in the mirror. That's why you need to be strategic when you pose.
It's a bit stomach-turning when you think about the germs, viruses, grime, and other crud covering our devices.
In a letter to CBP earlier this week, two U.S. senators called for authorities to allow Americans to opt out of facial recognition at airports.
In the world of tech, there is a slew of new features and hidden tricks hiding in your everyday devices.
It’s best to back up your photos, so they're safe and sound
Here are a few ways to boost your security, increase your productivity, and tidy up your digital life in 2022.
You won't get any official notice if someone blocks your calls — but you can make an educated guess by looking for these signs.
When it comes to finding your phone, there are better ways than shouting for someone else in the house to call you, and that's not always possible.
Social media company Grabien was banned from Twitter on Friday after posting a quote from a US representative
When it comes to the rest of your tech, it’s never too late to adjust your settings and get back just a little privacy.
We all know that prickling feeling when we see an ad online or on our phone for something we just talked about with a friend.
YouTube TV has restored access to Disney, ESPN, and other networks following an outage last week. The outage stemmed from contractual disputes that resulted in an interruption of service.
If your computer is unresponsive, slow down and follow these steps.
Before you visit the Google Play or Apple App Store again, there are a few things to keep in mind to keep nosey and dangerous downloads off your phone.
Security pros say one of the worst computer vulnerabilities they've ever seen has been exploited by state-backed Chinese and Iranian hackers, rogue cryptocurrency miners, and others.
It's nice to know if your text message went through and the person read it.
Security experts around the world raced Friday to patch one of the worst computer vulnerabilities discovered in years.
There are many things you shouldn’t do online. Some are just plain dangerous.

Pressure Washing Companies; Pricing Dock and Deck Cleaning

If you own a Pressure Washing Company and wish to... Read More

Small Business Ideas - Your Image Can Lose You Business

What image do you and your people portray to your... Read More

Outsourcing ? A Positive Approach For Small Businesses

Outsourcing is the strategic use of outside resources to perform... Read More

Facts About Starting Elderly Group Home Businesses

There's been a recent rise in the number of elderly... Read More

7 Cash Flow Secrets Your Accountant Never Told You

Looking for ways to boost your cash flow? As a... Read More

Environmental Pressure Washing in Pennsylvania

If you run a mobile car wash, mobile fleet washing... Read More

Contract Cleaners ? A Guide for Business Part 2

In the first part of this article I put forward... Read More

Small Business and Branding ? Why and How?

When we speak of branding most of the time people... Read More

Franchisor Prospect Checklist Sample Form

Due to the over regulation in the Franchising Industry and... Read More

Maintaining Your Carpet Extractor in Your Auto Detail Shop

Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More

How To Make Sure Your Customers Still Trust Your Small Business

The stock market is still on a wild roller coaster... Read More

Job Costing - Do You Know How?

What's your job profitability? I meet with business owners every... Read More

Business Scents - Do They Work?

You see it often in large shopping complexes. Customers seem... Read More

Solving the Late Paying Customer Blues

Nothing can drive a business down faster than customers who... Read More

Grab Your Consumers Attention in a Cluttered World of Marketing Communications

A cluttered world of marketing communications diminishes the ordinary. The... Read More

11 Benefits of Starting a House Cleaning Business

One of the biggest fears people have about starting a... Read More

If You Want To Be Remembered...

Send handwritten notes. That applies whether you're a guy or... Read More

How to Effectively Design Your Business Image

In many industries, image is one of the last things... Read More

Politics, Environmental Rules, and Mobile Car Washes

During the California Recall Election, I was very interested. Without... Read More

Mobile Truck Washing, Case Study

Most folks in the pressure washing business are happier to... Read More

Small Business Survival

In today's economic climate, the first priority for the small... Read More

Pressure Washer Companies and Steam Cleaner Maintenance

If you run a pressure washing business it is a... Read More

Is Brick and Mortar A Passing Fad?

Q: Is the online world the best place to sell... Read More

How To Get Slightly Famous in Print

Early in my career, I wrote an article for a... Read More

Speed Kills on the Web!

I only have to point to the 555 plus failed... Read More

done right home remodeling smart remodeling niles ...