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Effectively Completing the Operations Plan Section of Your Business Plan

The Operations Plan is a critical component of any business plan as it presents the Company's action plan for executing its vision. The Operations Plan must detail 1) the processes that are performed to serve customers every day (short-term processes) and 2) the overall business milestones that the company must attain to be successful (long-term processes).

Everyday Processes (Short-Term Processes)

Every company has processes to provide its customers with products and services. For instance, Wal Mart has a unique distribution system to effectively move products from its warehouses to its stores, and finally to its customers' homes. Technology products manufacturers have processes to convert raw materials into finished products. And service-oriented businesses have processes to identify new areas of customer interest, to continually update service features, etc.

The processes that a company uses to serve its customers are what transform a business plan from concept to reality. Anyone can have a concept. And more importantly, investors do not invest in concepts -- they invest in reality. Reality is proving that the management team can execute the concept better than anyone else, and the Operations Plan is where the plan proves this by detailing key operational processes.

Business Milestones (Long-Term Processes)

The second piece of the Operations Plan is proving that the team will execute the long-term company vision. This is best presented as a chart. On the left side, there should be a list of the key milestones that the Company must reach, and on the right, the target date for achieving them. Sample milestones include expected dates when:

- New products and services will be introduced to the marketplace

- Revenue milestones will be attained (e.g., date when sales will surpass million dollar mark)

- Key partnerships will be executed

- Key customer contracts will be secured

- Key financial events will occur (future funding rounds, IPO, etc.)

- Key employees will be hired

Additional text should be used, where necessary, to support the projections laid out in the chart.

The milestone projections presented in the Operations Plan must be consistent with the projections in the Financial Plan. In both areas, it is important to be aggressive but credible. Presenting a plan in which the company grows too quickly will show the naivet? of the management team, while presenting too conservative a growth plan will often fail to excite the potential investor who will require a high rate of return over a relatively short time period.

As President of Growthink Business Plans, Dave Lavinsky has helped the company become one of the premier business planning firms. Since its inception, Growthink has developed over 200 business plans. Growthink clients have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share.

In The News:

XINING, China (AP) — There's a building boom on the Tibetan plateau, one of the world's last remote places. Mountains long crowned by garlands of fluttering prayer flags — a traditional landscape blessing — are newly topped with sprawling steel power lines. At night, the illuminated signs of Sinopec gas stations cast a red glow over newly built highways.
The world's oldest carnivorous dinosaur, known as Gnathovorax cabreirai, has been discovered in southern Brazil, according to a new study.
A grim-looking 200-year-old set of false teeth that were dug up in a U.K. field will be auctioned later this month.
There's a hole in the story of how our universe came to be. First, the universe inflated rapidly, like a balloon. Then, everything went boom.
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A camera has captured the incredible moment when a meteor lit up the sky over the iconic Gateway Arch in St. Louis.
Venus is likely too hot to support life, with a toxic atmosphere and temperatures approaching 900 degrees, but that isn't stopping NASA from exploring it.
Mercury had a rare celestial occurrence Monday, as stargazers saw the planet -- as a small black dot -- pass between the sun and Earth.
A U.S. World War II  fighter plane that crashed off the coast of North Wales and occasionally appears from the sands has received protected status, officials announced Monday.
KINIGI, Rwanda (AP) — Deep in the rainforest of Volcanoes National Park, a 23-year-old female gorilla named Kurudi feeds on a stand of wild celery. She bends the green stalks and, with long careful fingers, peels off the exterior skin to expose the succulent inside.

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