Home
>
Writing
>
Applying KISS Principle in Writing

Applying KISS Principle in Writing

I have added a new word to my vocabulary. Logorrhea. We've all been touched by it. What is it? The Word Spy defines it, "excessive verbosity and long-windedness. Also know as verbal diarrhea."

Basically, you'll see plenty of examples of logorrhea in online blogs and content. Do you read every online or email content word for word? Most people quickly scan such content. Jakob Nielsen and many other experts confirm this theory.

It's best to keep it short 'n sweet. There are online Web sites that require 1000+ word articles. This does not mean running free and writing wordy. Ezine editors require tightly written articles. Here are a few tips to help you ensure your writing is concise.

I'm pretty guilty of using qualifiers. While researching this article, I attended a meeting where the manager used, "basically" in every other sentence. That word rang in my head that I said it while talking with her.

Basically, these qualifiers are the "um" of writing. Like "uh" and "um" in conversation, the sentence with the qualifier says the same thing without them. Let's take a look. Reread the second paragraph of this article without the word, "basically." Doesn't it sound better? It gets the same point across.

Forget the following words: "pretty," "rather," "totally," "really," "quite," "basically," "actually," and "very." OK, there
may actually be situations when you need to use one of these words, but use it with care. After all, we can't imagine life or Elvis Presley without "thank you very much."

I worked for a manager with a PhD and he liked giving us articles relating to our work. I hated these articles. They were written by and for people with PhDs. Come on, you know what I mean. Every word in these papers are at least eight letters long and require frequent dictionary use. It makes readers feel stupid. Remember people are scanning online content and they'll more likely absorb simple phrases. People are not stupid. They're overloaded with too much information. If it's complex, they'll skip it and move on. Besides, no one likes a show-off.

How often have you heard, "large-sized" or "biggie-sized" in advertising? That's fine for TV or radio advertising. For
writing, well, it's wordy. We can lop off the "sized" and simply write "large" or "big" object. Instead of "mud-covered shoes," use "muddy shoes." Dump the "beautifully-dressed" for "beautiful."

When I was a wee gal, articles written by me had passive voice. Er, I did it again. That should be, "I wrote articles using passive voice." The hardest part is to avoid it when you don't have a subject or don't know who is the performer.

In passive voice, the subject receives the action expressed by the verb. There are two parts in passive voice: a form of the verb "to be" plus a past participle. Instead, use active voice where the subject performs the action of the verb.

The article was written by Meryl. [passive]
Meryl wrote the article. [active]

I vote for the second sentence. It's crisp.

In this day and age long phrases don't cut it anymore. I read somewhere comparing online reading to a quick shower as opposed to newspaper-reading to be enjoyed like a long, hot bath. It hit home. I'm infamous for starting each morning with a cup of coffee and my newspaper. With every sip, I slowly devour each page of the newspaper. After I finish reading the paper, I turn on the computer and quickly surf pages to get updates.

Go back to the first sentence in the previous paragraph. That phrase of five words could be dumped for one word: "today." Same meaning, isn't it?

There are many online examples on cutting wordiness and wordy phrases. Search for "eliminating wordiness" and you should find plenty of examples.

Time to edit this article and reduce wordiness. Of course, I'll leave the examples for your learning pleasure.

Meryl K. Evans, Content Maven, is Editor-in-Chief of eNewsletter Journal and The Remediator Security Digest. She's a slave to a MarketingProfs weekly column and a Web design reference guide at InformIT. She is the author of the popular e-report, How to Start a Business Blog and Build Traffic. Visit her site at http://www.meryl.net/blog/ for free newsletters, articles, and tips.

no-contract cleaning service Glenview ..

In The News:

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.