What a lack of research could do to you.
When creating an ebook how well do you research the topic before hand?
It's absolutely crucial that you research what problems your target market is having and what they're spending money on.
The time to pay attention to detail is here.
If you don't research how will you know what problems exist in your target market, what their recommending for products to try, pay even closer attention to the dollars involved. Hope fully they're purchasing pattern will lead into 3 digit numbers.
This is why probing for the information you need you'll be in a better position to analyze the information to see if it's a worthwhile project to start, if not junk it.
Case in point, I recently had a young lad email me and explain he was a first time author of a 30 pg ebook targeted at teenagers.
He realized that because his target market is teenagers and teenagers do not purchase as frequently online as adults do that he was in a bit of a bind.
What was he to do? He'd put a bit of work into his project and knowing what he does now, he has to decide whether to sell or give it away. He needed some positive feedback, nothing to devastating. Instead of targeting students he could alter the ebook towards another target market, a market with money to spend and a hunger for his type of info product. Just a little copying, pasting, and editing.
Praise those accomplishments: The first thing I did was congratulate him for being a first time author.
Good topic, wrong market for low income earners: The topic he was covering was actually a good topic, but he realized after the fact that he had probably created a dud for an ebook because of the restrictions imposed on his target market...lack of access to purchasing power.
What would you do in his position?
His question to me was what he should do with the ebook. He had considered giving it away to people as an incentive for them to sign up for his newsletter, or selling the ebook at $5.00 a copy. Indication of his problems: I assumed that because he only put a price tag of $5.00 on the book that he was either not comfortable with the content he placed in the ebook OR that he was selling himself short. I would assume the latter.
Summary:
The collection of data, decision time. Once you've collected what you think is all the info required via surveys, it is now time for the decision making process
Why researching the right way the first time will save you hair loss and disappointment:
This is why doing a thorough job in the researching part of your work is so important. If he would have put a little more thought into who his target market was he wouldn't have created a dud for an info product.
Lack of researching is the number one mistake that most new authors make, take your time researching...what's the rush?
Copyright 2004 August
This article may be re-published as long as the source box remains. Notification of use would be appreciated.
Brian is a freelance writer and publisher of The Ebook King Chronicles. Brian's goal is to give you more ideas for your next project, step by step. www.theebookking.com
deep house cleaning Lincolnshire ...Creating written documents reveals so much about you and your... Read More
Each author has special editing needs. To save yourself time... Read More
I just finished to read a book. A story for... Read More
Have you ever started a creative writing project with great... Read More
If you think proofreading equals editing, then you're wrong! Editing... Read More
Quite a few years ago, I enrolled in a Degree... Read More
Sure you can write, but can you write crisp, compelling... Read More
Is there a book inside of you? Yes? Then why... Read More
1. PLAY A GAME LIKE SOLITAIRE....for half an hour or... Read More
The greatest gift you have to give to yourself and... Read More
In the current job market, many editorial workers have turned... Read More
In the 7th grade I wanted to be an architect... Read More
If your writing muscle isn't in shape, writing a novel... Read More
Building a new website can be extremely exciting. Seeing your... Read More
What's the best way to plot?Quick answer: the best way... Read More
Ever wonder why we refer to convincing an editor a... Read More
In the beginning of your story you have to grab... Read More
Sometimes there is confusion about the exact meaning of the... Read More
I owe the completion and success of my book to... Read More
Writing is a muscle that needs exercise to stay in... Read More
Think you can't write a book that will sell? You... Read More
Do you love someone very deeply? A spouse, son, daughter,... Read More
You must write a hypnotic persuasion letter to help you... Read More
How to avoid mistakes that undermine your credibilityYou're probably already... Read More
People familiar with the Myers-Briggs Personality test know that the... Read More
elite cleaning services Mundelein ...Being a great writer is no longer enough if you... Read More
As a student of Spanish, my goal was to think... Read More
Want to write your book? But, need a blueprint on... Read More
Using a ghostwriter to craft your free reprint articles and... Read More
Every writer expends a great deal of creative energy developing... Read More
We all know people who ramble. They include every boring... Read More
Writing can be more difficult that just compiling your thoughts... Read More
Suspense novels, unlike any other genre, need fast starts. Fans... Read More
Language Training - A key to Global CommunicationLanguage Training is... Read More
Freewriting is a release from the prison of rules. It... Read More
10 - You will always have a job. As long... Read More
1. No one else will do it for you.2. No... Read More
Or do you?Writers write. You shouldn't wait around for inspiration... Read More
Beyond three and four act story structure, lies the Hero's... Read More
This is the ideal topic for us all to think... Read More
If you want to be a writer, then you must... Read More
In one of the exercises in my "Getting Started as... Read More
You've decided to write your very own Newsletter to promote... Read More
When a writer is working on their next literary masterpiece... Read More
FIVE MINUTES ... Is All You Need ........to phone a... Read More
What a wonderful resource the Internet is!Students find information to... Read More
Creative Writing Tips ?It should.A theme is a one-line explanation... Read More
If you are a serious writer who wants to publish... Read More
Writer's forums are bustling with debate over whether or not... Read More
Beyond three and four act story structure, lies the Hero's... Read More
Writing |