So, you want to freelance as an editor, writer, copy editor, copywriter, graphic designer, proofreader, etc.? But, how do you go about it?
My mother was fond of saying, "If you want to know something, go directly to the source." Taking this advice to heart, I interviewed professionals in the industry for the e-book, How to Really Make a Living as an Editorial Freelancer.
Publishers, editorial directors, human resource managers and editors, among others were a vocal lot regarding freelancers and what they should/should not do to get their foot in the door.
What nuggets of information can you glean from them? Here are five concrete points about which they were adamant.
1. Know your craft: Most clients like to see direct experience. This usually means working in the industry full-time for a number of years before going out on your own as a freelancer.
A vice president of publishing at a major trade publisher says, "Experience is key for us. Three to five years minimum, with a proven track record on our types of books. We don't linger over education, but I suspect most have a four-year degree."
As an editorial recruiter, I generally advise two to three years of full-time experience in the position/discipline for which you want to freelance. Five or more is better. Also, provide samples - published or unpublished. If unpublished - say so.
2. Time: Don't pester and/or waste the time of those in a position to hire. One editor responded, "Don't call me and call me and call me. I would actually NOT hire someone who calls me after I've said I'd call them."
Additionally, find the right person to contact. Most agreed that you should bypass the human resources department and contact the editorial department directly. Why? It is rare that materials will be passed on to the right person, especially if they are in another department.
3. Rate: Most companies have pre-determined rates and wiggle room is tight, if nonexistent.
An editorial director at an educational publisher commented, "We have a standard freelancer's rate for whatever discipline is involved - copyediting, graphic design, etc. Occasionally, a project will come along for which we'll make special arrangements. These can include special rates, working on premises, etc. I also try to be flexible while working within departmental budgets."
Usually, after you've worked with a client for a while, you can adjust your fees. Although, not by much. Editorial, especially general trade, is notoriously low paying.
4. Contact: Email seems to be the preferred method. However, to cover all bases, if you contact via email first, send a follow-up note with your credentials via snail mail. Remember, keep all contact brief and to the point. And please, do not send samples unless/until they are requested.
I personally have received books, an envelope full of clippings that weighed more than two pounds, and a magazine or two before I ever spoke with a prospect.
These are not more likely to get you a call back. If anything, it's presumptuous and can frustrate a potential client. Desks are usually pretty full without figuring out where to put more stuff. Above all, if you send it, do not expect it back; even if you send a SASE.
If your skills are sufficient AND a client has the need for your type of service, your resume / credentials alone will get you an interview.
5. Professional Presentation of Material: A Director of Public Information at a large nonprofit noted, "This should be implicit, but I wouldn't be mentioning it if in fact it was - any material that is sent should be neatly presented and visually clear with no typos, correct grammar, etc. Material should demonstrate that: (1) you know your job; and (2) you care about it, hence the potential client will care also."
An editor at a financial magazine added, "On a resume, I look for copy editing accuracy and consistency (if you can't copy edit your own resume, how can I count on you to copy edit my magazine?)."
I know you're sending out tons of materials to many contacts. To avoid this problem, try to spend one day organizing and preparing your material, and another day to do the actual mailing.
I've found that most errors occur when you try to do everything in one day. Breaking marketing down into parts helps to simplify the process, thereby cutting down on the chance of mistakes.
So, there you have it. Although no one method can guarantee success, focusing on these areas will boost your chance of landing more clients.
Original, copyrighted material. May be reprinted with inclusion of the following in full: Parts of this article are excerpted from the e-book, How to Really Make a Living as an Editorial Freelancer, by Yuwanda Black. It is available for immediate download at http://www.inkwelleditorial.com/bizguides.html.
About The Author
Yuwanda Black owns Inkwell Editorial, an editorial temporary staffing agency in New York City. She is an entrepreneur, author and syndicated small business columnist. Yuwanda has been an entrepreneur for 11 years and has over 16 years experience in the editorial industry. Contact her at http://www.inkwelleditorial.com/bizguides.html for interviews and/or a link to the book for review.
elite cleaning services Glencoe ...All your publishing options are as follows:--Conventional publishing--Vanity or subsidy... Read More
A QUERY LETTER is written to an editor or agent... Read More
Creative Writing Tips ?For a theme to work and the... Read More
Obtaining the skills for writing good business correpondence is important;... Read More
A frequent conversation I have with my writing clients is... Read More
ADAPTATION 101Brimming with confidence, you've just signed the check purchasing... Read More
Being a great writer is no longer enough if you... Read More
We've all heard a politician on their soapbox, pushing for... Read More
More and more good authors are turning to the Internet... Read More
Punctuation, when used creatively, is powerful. Note, however, that when... Read More
I'm in the process of moving from one computer to... Read More
'Talent is cheaper than table salt. What separates the talented... Read More
Not long ago, I took stock of my unrealized desire... Read More
Remember back in the dark days of your school years... Read More
So you're one of 20 million Americans who want to... Read More
So, the decision is final. I am a writer.Actually, I... Read More
Arrogance has a bad rap. We think of arrogant people... Read More
GAINING WRITING EXPERIENCE Some Catch-22, huh? In... Read More
User documentation is all too often written by programmers for... Read More
1) Convince yourself you want to do something else. If... Read More
1. Make your goals achievable.By achievable, we mean realistic and... Read More
A few magazines refer to their written idea sources in... Read More
If a writer considers writing to be a task, he/she... Read More
First impressions count in writing too! So it is always... Read More
Chaos and confusion come when established rules and procedures are... Read More
tidy up service Wilmette ...People familiar with the Myers-Briggs Personality test know that the... Read More
The big question. Do you submit directly to the publishers,... Read More
Writer's Block can strike like a King Cobra, paralyzing every... Read More
Here's something from my mailbag. "Dear Michael, do you need... Read More
I???ve spoken to hundreds of editors, employers, and project managers... Read More
Ah, writing. For those of us who love to play... Read More
Writing for the web is very different from writing for... Read More
Congratulations on writing your first book. That is quite an... Read More
Nothing is more daunting for any writer than having to... Read More
Connectors -- conjunctions, punctuation, and transitional phrases -- allow readers... Read More
How many of you take the time to really write... Read More
A QUERY LETTER is written to an editor or agent... Read More
At some point along the way, most of us have... Read More
Is your book nearly finished, finished, published, or even in... Read More
If you are like most writers, you're constantly searching for... Read More
Yes, you know your subject. You also need to think... Read More
Every morning I excitedly get out of bed. Just a... Read More
To write books for readers at an elementary reading level... Read More
Have you ever wondered how you can adapt your screenplay... Read More
How to Come Up with Fresh Story Ideas When Your... Read More
So you're one of 20 million Americans who want to... Read More
Has the thought run across you mind that you might... Read More
So you've decided to crown yourself with a title that... Read More
When I first started tracking the information preferences of people... Read More
A frequent conversation I have with my writing clients is... Read More
Writing |