Home
>
Article Writing
>
Write a Better Technical Article in Half the Time

Write a Better Technical Article in Half the Time

Good technical articles are challenging to write. They're time-consuming, demanding to research and hard to organize. But they're valuable weapons in the PR and marketing arsenal, and you need them.

If you can outsource the article, great. That's what writers like me are here for. But if you can't ? or don't want to -- then read and apply the tips below to save time and energy on research and writing, and come out with a much better product.

Get Ready

1. Review your resources ? hard copy like books and articles, Web access, interview contact information.

2. Arrange for interviews if you need them, it always takes a while to track down the interviewees. Note: If you're ghostwriting an article for a company, you may not have an interview past the initial meeting.

3. Make sure you know the following: a) the reader's challenge, b) the key message relating to their challenge, and c) the type of reader you're writing to.

4. Understand the main message the client want to communicate. Many technologies are similar, but your client will have a defined slant on their implementation. (If they don't, they should ? this is your chance to offer them your strategic message building services.)

5. Even "vendor-neutral" articles are written with a point of view ? either the writer's or the company the writer is working for. This is only a problem if the article bias makes for a misleading article, or tells a whopping big lie.

Outline

6. Never skip this step, for your own or your readers' sakes. Outlines speed up your writing, and readers will follow your argument much better.

7. Organize your research into three themes. Some thematic organizations are obvious ? for example, I wrote an article on three steps to optimizing your storage. In other articles, there may be several possibilities. There is probably no one right choice, so if two or three seem fine to you, just pick one and go with it.

8. Remember your junior high school/high school/college outline lessons? They apply. If you don't remember your lessons, here's a reminder: I. Introduction (Outline problem, introduce solution, state theme) II. Body A. 1st major point B. 2nd major point C. 3rd major point III. Conclusion (short case study/example, restate solution, concluding paragraph)

9. Put your outline on paper and let it guide you as you go. It's not iron-clad ? if a new organization presents itself while you're writing you can change it ? but don't do it too much or you'll defeat the outline's purpose.

Writing the Rough Draft

10. Here's the key to writing your rough draft: Just Do It. Write without thinking about it. Paste in random chunks of text from your research. Write some more. Write in any bizarre, random order. All you want to do at this point is get down large masses of information onto paper.

11. Keep going until you've got 2-3 times the words you actually need, then you can stop.

12. Once you have your mass of information on paper, you can organize it into your outline. No big deal ? just cut and paste paragraphs under the points they best fit.

13. Now that you've slapped all of your rough text and research into your outline, guess what? The draft is done. Congratulate yourself and take a break.

Subsequent Drafts

14. Now it's time to whip this rough mass into shape. Start by saving your rough draft under a different name. You're going to be doing a lot of deletions in this stage, and you don't want to accidentally delete something you meant to use.

15. Working with the new copy, start your edits. Paraphrase the notes you have from other sources -- memos, product briefs, other articles, brochures. (Journalists do it all the time. It's called "research.")

16. I'll often download online research but mark it in a different color, so as not to commit the embarrassing ? not to mention illegal -- mistake of repeating someone else's writing. When I've learned what I need to from the research, I capture the facts in my own words and delete the original notes.

17. Borrow freely from your client's Website and other materials. Don't repeat the text ? that's bad policy and bad writing ? but you're not going to be accused of plagiarism. Laziness maybe, but not plagiarism.

18. Music can be helpful on writing assignments. Personally, I like Vivaldi for drafting and movie scores for revising. Quite the combo. (As I write this sentence, The Last of the Mohicans is playing. Baroque is better for the draft stage.)

19. You might find that dictating works better for you at the rough draft stage. Probably not the old-fashioned kind, where the hard-bitten boss called in his trusty secretary to "Take a memo!" You're more likely to use an application like Naturally Speaking. This type of application needs a lot of training beforehand ? the application, not you ? but can be very helpful for writers who try to critique themselves out the gate.

Writing the Final Draft

20. You've done the rough draft, 1st draft, and are into the 2nd draft. You've put everything in your own words and are observing your outline structure. The article is starting to sound less like something you'll get blamed for, and more like something you might actually claim.

21. Edit for readability, grammar and style.

22. Use active voice in all your writing. "Active voice" is a sentence construction where the subject performs the verb action. Don't go to sleep on me, this is important. Example: "The dog bit the boy." Quick, active, easy. Here's an example of passive voice: "The boy was bitten by the dog." Yikes!

23. Technology writing is full of hideous passive voice construction. Here's another example from a technology marketing document: "This successful vendor interoperability was demonstrated at the Summit in Chicago." Ack! Instead, write: "Vendor teams successfully demonstrated interoperability at the Summit in Chicago." See how easy that was? PLEASE use active voice. Everyone will be so much happier.

24. If you learn nothing else about business writing in all your born days, learn to write in active voice. Subject all of your sentences to this simple little exercise and you will improve your writing 100%.

25. Please don't be boring, but don't get too cute. I will stick in something funny every once in a while -- mostly because I get a big kick out of myself -- but don't get too chummy.

Final Draft

26. You're almost there ? you see light at the end of tunnel, and it isn't a train. Now is the time to polish sentence structure and word choice, and punch up your paragraphs.

27. Polish your opening paragraphs. Add a snappy lead, define what you're talking about and why it's important, and list the three or so points you're going to make.

28. Read through your article and make sure you've made those points. If you did an outline, the main points should already be subheads. (See why an outline is so great?)

29. Polish your conclusion. The conclusion doesn't have to be undying prose, but do restate your points and conclusions.

30. Read through one more time for overall readability.

31. Run your spelling and grammar check.

32. Save and send ? but be careful to send the right file! I accidentally turned in my rough draft once instead of the completed final. Luckily this was with one of my oldest clients, so they contacted me and asked me for the real article. A new client would simply have assumed complete incompetence on my part.

33. And for the final tip: everything gets easier with practice. Good thing, too.

About The Author

Christine Taylor is president of Keyword Copywriting, which helps marketing and PR pros leverage their relationships with technology clients. E-mail her at chris@keywordcopy.com, call her at 760-249-6071, or check out Keyword's Website at www.keywordcopy.com.

apartment cleaning near Wilmette ..

In The News:

Instead of fearing what comes next with artificial intelligence, think outside the box. Here are high-earning AI jobs that don't require a computer science degree.

OpenAI CEO Sam Altman says polite words like "please" and "thank you" cost millions annually, while direct prompts may improve ChatGPT accuracy by several points.

Chattee Chat and GiMe Chat exposed intimate conversations and photos, revealing users spent up to $18,000 on AI companions before the breach.

New Instagram parental controls allow families to manage teen screen time and content limits through the Family Center with stricter safety settings.

Third-party security breach at Discord exposes sensitive user information including government IDs, highlighting cybersecurity risks from external service providers.

Survey of 1,000 students shows teens using AI for personal relationships while two-thirds of parents remain unaware of their children's AI usage.

Cybersecurity experts warn about a ShadowLeak vulnerability that weaponized ChatGPT's Deep Research agent to steal personal data from Gmail accounts through hidden commands.

Tesla's Full Self-Driving system faces federal investigation following 58 reports of crashes, with six vehicles running red lights before colliding with other cars.

The Fox News AI Newsletter brings you the latest developments on artificial intelligence, with news on OpenAI moving to soon allow erotica for adult users.

Eric Schmidt alerts that hackers can reverse-engineer AI models to bypass safety measures, citing examples like the jailbroken ChatGPT variant called DAN.

Cybercriminals exploit Microsoft Teams through impersonation, malicious links and fake profiles to gather intel and deliver ransomware to personal and work devices.

Google, Dior, Allianz and dozens of other companies lost sensitive customer data in Salesforce-related breaches affecting millions of records across multiple sectors.

Apple launches iOS 26 with new Preview app that combines document editing, PDF annotation and scanning features into one streamlined iPhone experience.

New AI road monitoring system uses sensor-embedded fabric to predict infrastructure problems, potentially reducing maintenance costs and traffic disruptions for cities.

Holiday charity scams target retirees through lookalike organization names, untraceable payment requests, and data broker information to steal donations.

The Federal Trade Commission says criminals are posing as IRS agents, law enforcement officers or other officials, often over the phone or online, to steal thousands of dollars at a time.

AI phishing scams now use voice cloning and deepfake technology to trick victims, but Kurt "CyberGuy" Knutsson reveals warning signs to watch for.

Inversion Space unveils Arc, a reusable reentry vehicle that can deliver up to 500 pounds of cargo from orbit to anywhere on Earth in under an hour.

Red flags like processing fees, urgent countdowns and requests for full Social Security numbers expose fraudulent settlement sites targeting consumers.

Comprehensive analysis of Google Maps, Waze and Apple Maps examines usability, routing accuracy, data handling and features across the top navigation platforms.

Expert analysis reveals whether wired Ethernet or wireless Wi-Fi connections are safer for home internet use, plus practical steps to secure your network from attackers.

Australian construction robot Charlotte uses sand, crushed brick and recycled glass to 3D print fireproof, floodproof homes with reduced carbon footprint.

Cybercriminals are using fake invitation emails to trick recipients into downloading malware and stealing personal information and data.

Flying drones could help retailers fight a 93% increase in theft rates as Flock Safety promotes airborne security systems to track suspects and deter crime.

The Fox News Artificial Intelligence Newsletter brings you the latest news on the emerging technology every Saturday, highlighting top stories.

Write a Better Technical Article in Half the Time

Article Writing