Home
>
Web Development
>
3 Ways To Increase Your Websites Conversion rate

3 Ways To Increase Your Websites Conversion rate

Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic.

Well, even though my business is traffic generation, *I'm* going to tell you that it's a BIG FAT LIE!

The secret of a successful website isn't just in the amount of visitors it has; it's in the amount of visitors that are converted to buyers. It's no good having 4,000 visitors if your means of bringing them to your site means that they're vague rather than targeted visitors.

Time for some figures!

If you get 500 visitors to your site a day and convert 1 in 100 into a customer (making 5 sales a day), how do you increase sales? Sure, you can spend some more money and try and drive 1000 visitors a day, which will in turn gain you 10 customers a day.

Or, you can work on your website copy and where you're getting the visitors from, and drive up your conversion rate. If you can increase your conversion rate to turn 1 in 50 into buyers, and make those 10 sales without increasing your traffic or spending any more money, isn't that a better (and cheaper!) option?

So how can you increase your conversion rate?

1) Look at your front page

Go to your website right now and read the front page as if you'd never seen it before. Is it obvious what you're selling? If I don't know that you can solve my problem, whether that is a business or a consumer one, how do I know if I'm interested in your site?

Use bold text, large text and headlines to let me know I'm in the right place.

2) Look at your copy

Being brutally honest, I don't really care how many clients you have, how many awards you've won, how long you've been trading for, or whether you think you're the best at what you do.

On first visiting your website, I care about whether you have what I'm looking for.

So if your website starts with "Company XYZ has been trading in the Buckinghamshire area for over 27 years and has a client list of over 500", change it! Don't send people to sleep before they've found out what you do. Try something like:

"Looking for the best Wedding Photographer in Bedford? Well you've found him!"

"Need business cards at a low low price? Click here for our price list or here to browse our styles"

"Looking for that perfect Christmas gift? Send one of our luxurious fruit baskets"

Get the picture? All of those headlines tell me I'm in the right place for what I want. Equally importantly, they will also help search engine placements.

3) Target your traffic

If you just have hundreds of links in freebie web directories, it's easy to get lots of traffic and no sales. Look at your web stats and find out where your visitors are coming from.

If you're spending money to get visitors, look at the phrases you're using. Being at the top of the search engines for "Christmas gifts" is not only going to cost a lot of money, it's also pretty useless if you only sell one or a few things. "Christmas gift baskets" is more targeted and will help raise your conversion rate.

Other fairly useless phrases I've come across people using recently (and I use the word useless to mean that although they generate a lot of traffic, they don't generate targeted traffic).

Web design (on a site that was very focused locally, so "web design Northampton" would provide more qualified traffic) Graphics (on a printing site where 'exhibition graphics' would have been more targeted) Coaching (on a business coaching site - 'business coaching' would have been better Sales jobs (again on a geographically focused site - "sales jobs Milton Keynes" would have been more suited)

Think differently - search engines aren't the be all and end all of website traffic generation;

* The Northampton based web design company would be better off targeting local search phrases, and putting their link on localised websites. Most towns and/or counties have local directories. They could also try a targeted email campaign to Northampton based businesses.

* The exhibition graphics company could advertise on sites that promote exhibitions, as well as finding better targeted phrases for search engine promotion.

* The business coaching company could advertise on sites devoted to new and growing businesses, as well as a targeted email campaign to businesses of a certain size.

* The sales recruitment company could again advertise on local sites, as well as free recruitment sites, and job seeking newsgroups and forums.

So there you have it, 3 top tips to increase the conversion rate of your site; Look at your front page, look at your copy and target your traffic.

If any of you would like me to make some suggestions on different ways you could be promoting your site in order to increase conversion, please email me at nikki@nikkipilkington.com.

Nikki Pilkington is owner of Milton Keynes based Internet Marketing Company Nikki Pilkington.com, and writes articles, hints and tips to help people looking to promote their website for free, as well as running paid e-marketing campaigns. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.

one time home cleaning Highland Park ..

In The News:

Privacy risks are hiding in plain sight, as your personal data is likely being collected, tracked, and sold without your knowledge.

VenHub, a fully autonomous, AI-powered smart store just opened at the LAX/Metro Transit Center in Los Angeles.

A woman's Facebook account takeover reveals dangerous social engineering tactics and provides lessons on recovery, avoiding scams and enacting stronger security measures.

Shanghai engineers are using 432 walking robots to relocate a complex, preserving Shikumen architecture while creating space for a modern underground hub and cultural center.

Major healthcare data analytics firm Episource had a cybersecurity incident exposing 5 million patients' medical records and personal information in recent breach.

A new sophisticated PayPal scam sends legitimate-looking emails from official PayPal addresses, using phone numbers instead of links to convince victims to download remote access tools.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

The innovative Kara Pod device extracts moisture from air to create mineral-rich water and brew coffee, featuring UV sterilization and compatibility with Nespresso pods.

Gov. Hochul unveiled New York's nuclear power plant project to power a million homes, which faces permit challenges while promising jobs and a cleaner energy future.

SAFE introduces Aerie, an underground luxury bunker combining high-end living with advanced security, wellness amenities and interactive walls simulating panoramic views.

A Facebook scammer posing as Elon Musk tricked a victim with promises of a Tesla and $250,000, requesting gift cards that become untraceable once the codes are shared.

Experience hands-free golfing with the Robera Neo smart caddie that uses AI to follow you, navigate obstacles and carry your clubs with GPS course mapping.

Cybersecurity alert: 16 billion passwords exposed in massive credential database affecting major platforms. Protect your accounts with password managers

The innovative BeBot robot uses electric power to remove pollution from shorelines, covering 20-30 times more area than manual collection while preserving wildlife.

A new ClickFix campaign targets macOS users with fake Spectrum support sites, tricking victims with CAPTCHA failures to paste commands that install information-stealing malware.

AI-powered autonomous trucks from Plus Automation are being tested across the U.S., Europe and Asia to solve logistics challenges while facing regulatory hurdles and labor concerns.

Your health information might feel private and secure with your doctor, but the reality is far more complicated. Data brokers collect a wide range of sensitive health data, from diagnoses and prescription details to personal identifiers, and sell this data to marketers, insurers, and other third parties.

Kepler Robotics has officially introduced its Forerunner K2 "Bumblebee" humanoid robot at the SAIC-GM automotive plant in Shanghai, marking a significant moment in the real-world deployment of advanced robotics.

Scammers never seem to be running out of new ways to try and get their hands on your money – and lately, they've been getting sophisticated.

Thirty people were injured and killed, though the exact number remains currently unknown, when a suicide bomber blew himself up in a Damascus church.

Unexpected password reset alerts signal potential hacking attempts or phishing scams. Learn how to respond and establish stronger security measures for your accounts.

A historic electric airplane flight landed at JFK with passengers, marking a milestone as Beta Technologies demonstrates the practicality and efficiency of electric air travel.

The Chaos ransomware group breached Optima Tax Relief in a double-extortion attack, stealing sensitive customer case files and corporate documents with personal information.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The first human brain-computer interface by Paradromics was completed in 20 minutes, featuring microelectrodes to help paralyzed individuals control computers with thoughts.

3 Ways To Increase Your Websites Conversion rate

Web Development