The keyword marketing guide to a linking strategy that packs real punching power.
This is the second in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.
Link strategy number one: The Front Page Link Swap.
The most important page on your site is naturally the home page and as this is the page that is most often pointed to by internal and external links this is the page that carries the most "linking power". This is more usually called "page rank" (Google) or "Yahoo Web rank" (Yahoo).
Important note: If you are promoting an e-book, guide, tutorial or you are using a similar marketing technique then you should make your links come back to the promotional page and not your home page. As this is the page that you will want to go out and compete for you in the search engines.
The way that linking algorithms is of course a closely guarded secret, however it's known that the more links that you have on a page the less "linking power" is assigned to each link on the page. Thus a links page with 75 links on it is going to give little benefit in link boost and also a small amount of traffic, it is after all competing with 74 other links.
This is where the front page link swap is such a powerful strategy.
By swapping a link from your homepage with a link from another site of equal or greater linking power you are getting a far bigger return in terms of both the link value and traffic than you would for exchanging links on a buried links page.
The downside is that to find willing and co operative webmasters to do the exchange is very time consuming.
Just as you would in your regular business dealings you should make time to seek out potential front page link swap partners. The traffic rewards will really pay dividends.
Link strategy number two. The One Way Directory Link.
As the power of the link goes up as more and more search engines use it as a method of ranking sites so directories are cashing in on a charge to be listed. What was once a free resource has now become an expensive link gathering exercise.
Still the most important free directory entry is http://www.dmoz.org but these days the waiting list seems to be forever. Seek out directories and place your links at every opportunity. Industry portals are a great linking source.
Link strategy number three. The Strategic Article Link.
This type of link packs the biggest punch of all.
Writing an article on your favourite subject can give you many benefits not least in credibility and giving you recognition as an authority on your chosen subject. It is by far the best way of gaining links and traffic to your site.
The technique is to write an article of five to six hundred words on a subject that you are knowledgeable about. Get several of your trusted friends to proof read and contribute and then refine it into a readable style.
Remember that writing for the web is totally different than writing for other media types. Surfing is a solitary experience for most and it's important that you capture your reader's attention and imagination.
For this type of article don't worry about stuffing it with keywords in your page title and headings, you are not writing for search engines. The aim is to make a highly readable piece that will be distributed throughout all of the websites related to your subject matter in your industry.
So you can't write? It's well worth your while to hunt around and find a good copywriter that you can work with. The return on investment is 1000 times what you would ever get from advertising in your local rag.
About The Author
Tony Cooper is the Internet Marketing manager at http://www.dmoz.org Building web sites that achieve tangible and accountable results.
If you don't know by now one the best ways... Read More
I am not a web designer or search engine optimizer,... Read More
You have just uploaded your web-site and it looks great!You... Read More
Targeting traffic for your website is as easy as knowing... Read More
Well, an effective link building strategy is not building some... Read More
A websites profitability depends solely on directing visitors to that... Read More
There are many easy ways to get your name out... Read More
A funny thing happened to me three months ago. I... Read More
So we gather in all the relevant information we can... Read More
In search engine optimization, "off page" factors have become more... Read More
We will start with one Internet Marketing myth - the... Read More
Sending out link requests is a time-consuming business. So wouldn't... Read More
By doing one thing solve other people's problems.That's it this... Read More
Let me ask you a question. What is the most... Read More
In this Article we look at the second competitive advantage... Read More
Everyone wants to know the big secret to driving traffic... Read More
Let's face it; the Internet is cluttered with all sorts... Read More
Link Exchanges are a very time consuming project. The time... Read More
If you are looking to increase the number of visitors... Read More
I am not going to bore you by loading this... Read More
Targeted traffic: the demographicAssuming your business is motorcycles, my first... Read More
The one thing that any new Webmaster hears when searching... Read More
What good is a website without traffic? A website without... Read More
Just imagine ... your website having high PageRank and a... Read More
Would you like to get in on one the Internet's... Read More
Do not pay anyone or any service to submit your... Read More
Web sites are a major part of the tourism marketing... Read More
Bill Huang sits down at his computer. As he connects... Read More
1. Make all or part of your site into a... Read More
There are a number ways you can go about marketing... Read More
Even the best websites with the best marketing plans can... Read More
In this Article we look at the second competitive advantage... Read More
Do you ever wonder what the point is in spending... Read More
Let's face it; the Internet is cluttered with all sorts... Read More
Getting quality links to your site from related web resources... Read More
I have an ingenious concept in store for you!I am... Read More
Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More
There are literally billions of Web sites online now offering... Read More
1. Add a message board to your web site. People... Read More
If you agree that traffic is the true currency of... Read More
Isn't online a magical invention? Surely it is, just imagine... Read More
Have you received invitations to join an online networking website?... Read More
Are you spending hundreds of dollars on advertising campaigns, only... Read More
Nowadays, we have created numerous methods so as to bring... Read More
If you are looking to increase the number of visitors... Read More
So you have decided on a design makeover for the... Read More
1: Original and Fresh Content Present your visitors content they... Read More
Webmasters understand that quality and relevant inbound links can increase... Read More
Online statistics shows that about 10% from online visitors make... Read More
We all need traffic. It's the life-blood of an online... Read More
Traffic Building |