I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially when you also directly sell products or services at your site. Increasing and maintaining traffic also demands both offline and online mechanisms to attract those visitors.
One of the easiest and most versatile forms of the content described above is a 'how-to' tips booklet. With the right writing style, not only can you use the booklet in its entirety as a downloadable bonus file on your site, it can also be sliced, diced, and reformatted to get the most mileage possible from the single document.
Imagine a booklet called "110 Ways to Get the Most Out of Your Health Club Membership." Your site features health and wellness products. Look at some of the ways to use one tips booklet:
1. Downloadable bonus - full booklet download for visiting the site, a new title bi-monthly
2. Radio/television advertising campaign - "This fitness moment brought to you by (your company's name) ?Visit www.xyz.com for 109 more great tips like this one."
3. Print advertising campaign ? a few tips, directing people to your site for more tips.
4. Autoresponder service - send a tip a day or week, inviting people to your site for more.
5. Trade show coupon ? offering free downloadable booklet at your web site
6. Product packaging or printed catalog - single tips, directing people to your site.
7. Email - a tip within any email from your Customer Service Department or in any electronic invoice, encouraging people to receive more tips when visiting your site. Doing this with a different booklet every other month easily broadens your campaign to an entire year, keeping the content fresh, interesting, flowing, and attractive to more traffic.
Your next booklets could be:
? You Can Do It - Walk A Marathon
? 77 Ways to Prevent and Improve Back Problems
? 117 Tips for Relieving Arthritis & Muscular Pain
? Keep Smiling! 75 Tips for Great Dental Health
? 108 Ideas for Getting Your Family to Eat Better
Picture what happens when you translate the same booklet into a different language to reach a non-English speaking population. You can do the same things mentioned here to bring traffic to your site.
Simplify your life and the life of your customers by giving them useful information that will keep them wanting more from you ? more information and more of your products.
Paulette Ensign is Founder and Chief Visionary of http://www.tipsbooklets.com. All the booklet titles mentioned in this article, plus hundreds more on a wide range of topics, are readily available for licensing rather than using your valuable staff's time and salary.
Culver prom limo ..There is a new tool available that promise to do... Read More
Have you noticed that your banner ads rarely get clicked... Read More
The subject of referral traffic may be a bit elementary... Read More
I don't know about you, but when I built my... Read More
You can create more traffic for you and your business... Read More
Even the best websites with the best marketing plans can... Read More
We will begin this topic with one assumption, that our... Read More
Every website owner faces the same challenge: How to get... Read More
Reciprocal linking is an effective, free way to get more... Read More
If you don't create a successful strategy for marketing your... Read More
It's all about location, location, location!In the past...back in the... Read More
Traffic-generation is a hot topic for marketers. In particular, "free... Read More
Just to recap - Part 1 of this article outlined... Read More
It's a strange world, this place we call the internet.... Read More
1. Vary the keywords in your link 'anchor' textUnless you... Read More
Many websites have great ideas, excellent content, brilliant deals and... Read More
I have an ingenious concept in store for you!I am... Read More
We will start with one Internet Marketing myth - the... Read More
I bet you already knew this.The two largest problems that... Read More
Do not pay anyone or any service to submit your... Read More
The purpose of analyzing your web site statistics is to... Read More
We all know that the secret to success on the... Read More
3 years ago when I started trying to make money... Read More
Link Exchanges are a very time consuming project. The time... Read More
Whether you are an affiliate marketer, a website designer or... Read More
Wood Dale limo ..I try to use as many free traffic programs as... Read More
Track all sources of traffic generation.John Reese stresses the need... Read More
In this article we will look at how to get... Read More
The desire of every webmaster and in fact anybody with... Read More
In the old days of the internet, links were the... Read More
First off all let's define what is a link exchange?... Read More
This interesting idea is likely to drive your competitors nuts.It... Read More
It used to be that simply having a website meant... Read More
Just to recap - Parts 1 and 2 of this... Read More
Suddenly your site's traffic multiplies. You get "Money Waiting" emails... Read More
If you agree that traffic is the true currency of... Read More
How to get FREE traffic and vistors to your website... Read More
Sub-domains are websites that are located within a directory of... Read More
You have just uploaded your web-site and it looks great!You... Read More
The importance of link popularity is widely known and many... Read More
Whether you are an affiliate marketer, a website designer or... Read More
All of us want to increase traffic to our web... Read More
Getting visitors to your web site is not one of... Read More
Website link popularity is used to indicate how many other... Read More
This old saying which addresses the variability of the weather... Read More
We will start with one Internet Marketing myth - the... Read More
Is website traffic convertible to cash? The answer is yes.... Read More
1: Original and Fresh Content Present your visitors content they... Read More
One of the most common needs of online business owners... Read More
Since everyone is so obsessed with ways to increase our... Read More
Traffic Building |