Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of web site visitors that read your ad?
Have you poured money into driving traffic to your web site, only to have no one buying your product?
Maybe you have seen the ads, "Get 10,000 visitors to your site, for only $20" . Wow, you think, that's a great bargain, I'll go for it. The result ? 10 people visiting your site and no one buying. What's the problem? You have not effectively targeted your customers. Your field of customers is too large. Most of them are not interested in your product. You need to zero in on the person that wants, needs and thirsts for your product.
How do I find my targeted customers?
1. Place yourself in your customers shoes. There's an Indian saying that goes something like:
"You must walk a mile in my shoes, before you can understand me".
For example, if I am selling a weight loss product, I would not be targeting skinny people, but targeting those that are overweight.
2. Make a thumb nail sketch of this person
Who is your customer?
What are her wants, needs and desires?
Try to understand how they think. Understanding what problems they have, will give you a clearer idea of what
to offer them.
For example, let's make a sketch of a typical overweight person:
30-50 years old
Out of shape
Probably married with children
Under a lot of pressure, tight for time, stressed
Looking for ways to improve health and wealth
Lack of self esteem
3. Develop a product that addresses one or more of their needs. Always refer back to your thumbnail sketch as you write for your site. Elaborate on the points that fit your product and what it delivers. As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer so you won't go off the track of what your customer wants.
Based on the profile I outlined above, you may sell them products that help them lose weight, improve their health, look good, spend more time with their children and get wealthy.
4. Write your copy to sell - when you write the copy for your site, always stress the benefits. Develop a theme for your site that focuses on this benefit and don't stray from it. for more indepth information on this topic, read my article:
"How to Get Listed in the Search Engines ? Developing a Theme-Based Site"
(www.isitebuild.com/searchengine.htm)
5. Make sure each page sells. - each page should emphasize the benefits in the headline, to pull the reader into the contents of your page. It should ask the question:
What's in it for me?
Why should I spend my precious time reading this page?
6. Write as if you were talking to your friend - your copy should be conversational, friendly and personal, as if you are sitting next to the person. Write from the viewpoint of what your customer wants to buy, not what you want to sell.
7. Deliver the contents in a clear, crisp way - be careful not to stray from the central purpose of what you promised in the headline. Make sure your customer wants to click through to the next page or your order page. Don't be afraid of clearly stating the price of your product.
Clearly identifying your customers and writing copy tailored to solving your customers problems, places them in a buying mood. Converting these visitors into buyers should now increase the amount of sales from your web site.
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.isitebuild.com Affordable Web Site Design and Web Hosting. Subscribe to his "Marketing Tips" newsletter for more original articles - mailto:subscribe@isitebuild.com - Read more of his in-depth articles at: http://www.isitebuild.com
Lincoln Stretch rentals Alsip ..Web site traffic is essential to having a thriving online... Read More
The keyword marketing guide to a linking strategy that packs... Read More
Building a web site is only the first step in... Read More
Getting links to a new website, without Google page rank,... Read More
Webmasters have so much information available to them on the... Read More
Every website owner wants their website to be popular; some... Read More
Yesterday, I got stuck in a traffic jam. It wasn't... Read More
One thing you can never have too much of online... Read More
Web sites are on my mind, since I just updated... Read More
To increase targeted traffic is one of the foremost wish... Read More
1. Add a message board to your web site. People... Read More
There are many easy ways to get your name out... Read More
I had an email exchange with an SEO client today... Read More
There are many tactics you can use to increase traffic... Read More
As a result of search engine changes, linking with other... Read More
I am not a web designer or search engine optimizer,... Read More
Search Engines Optimization:Your website must be good optimized by various... Read More
The longer your website visitors stay, the more they will... Read More
The trick to making it REALLY big on the internet... Read More
There are many ways to get free traffic to your... Read More
What you are about to read is the strategy for... Read More
When I first started out in Internet marketing, reciprocal linking... Read More
Everything being equal, more traffic to your website translates into... Read More
If you are looking to increase the number of visitors... Read More
This is the 3rd day of "Free Traffic Course".This day... Read More
Western Springs shuttle limo ..The future of online business rest in one word: traffic.... Read More
If you're feeling a bit of confusion and frustration about... Read More
Increasing your website traffic does not have to be a... Read More
Establishing inbound links through reciprocal link exchanges is a very... Read More
If the headline is what gets them there, then it's... Read More
Do you know that you can promote your home business... Read More
Having a website is great but, if the site doesn't... Read More
If content is king, then linking is the queen that... Read More
Should link exchanges be used? What are link exchanges? Do... Read More
Proper Use Of Meta tags For A High Google RankingGoogle... Read More
While most webmasters agree that reciprocal linking is a very... Read More
Whether you are an affiliate marketer, a website designer or... Read More
1: Original and Fresh Content Present your visitors content they... Read More
The purpose of analyzing your web site statistics is to... Read More
Start building an interstate highway to your website. You're going... Read More
You want to start your own online business. You want... Read More
Writing LinksIn the first part of this article we learned... Read More
One thing you can never have too much of online... Read More
Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More
Reciprocal linking is considered by many people the most effective... Read More
If you own a business online, would like to increase... Read More
There are a number ways you can go about marketing... Read More
? What are traffic exchanges?Traffic exchanges are used by 100,000... Read More
Though traditional marketing methods cannot be ignored, having a website... Read More
This interesting idea is likely to drive your competitors nuts.It... Read More
Traffic Building |