Home
>
Top Quick Tips
>
Top Ten Things to Do to Make your Signature File Sell

Top Ten Things to Do to Make your Signature File Sell

Always include a powerful signature on every email you send out, even to friends. It's even more important when you send out articles to opt-in ezines (no spam) and top web sites in your field--more important than your article's message.

This resource box contains your subtle sales message as well as giving people multiple ways to contact you. This billboard calls for action, so write it accordingly. Entice your reader to subscribe, to go to your site to get your free report. There's more.

The biggest mistake business people make is a too long signature or a too confusing one. Make yours easy to read.

1. Write your full name in the top line with your title.

Make this the strongest you can. If in business for over 5 years, put that information after your name. For instance, Judy Cullins, 20-year author, speaker and book coach.

2. Write your concept statement, which includes a major benefit on the second line.

Ask associates to give you feedback on your best five. For instance, "Helps entrepreneurs manifest their book and web dreams." Or, "Empowers you to live your ideal work dream."

3. Write in one book title in the third line.

Like me, perhaps you've written several books. Depending on your purpose such as sending a how to article on say, a topic like "Submit Articles to Opt-in Ezines--the #One Way to Promote your Business on the Net." Even though authoring other books on writing, in this signature file, I included "eBk: "Drastically Increase your Targeted Web Traffic and Sales"

4. Follow the 2004 new law. Write your street address, city and zip in the fourth line.

I imagine this is to stop spam. Some people may not be so Internet literate too, and may want to contact you by mail. Always make it easy for your reader to connect.

5. Put your web site address in line five.

Be sure to include the hyperlink such as http//www.-------.com. It will be underlined in blue. If you submit articles to opt-in ezines you will not use hyperlink, but can ask your article reader to use the hyperlink when they put your article up on their web site.

6. Make a free offer in line six.

This may be a free report or your free ezine. Include the title of your free ezine or report and include a hyperlink to get it at your site. Or, if you don't have that set up yet, give directions to put "free report" in subject line of their email back to you.

In just 4-7 times of reading your ezine or reading your special reports (change them periodically in your signature file), you will gain a loyal supporter who shares your reports and ezine with others. Great Internet marketing!

7. Include your email address with a hyperlink.

For example, mailto:cullinsbks@aol.com is better than mailto:cullinsbks@aol.com. The hyperlink makes it easier for your reader to take action because all they have to do is click straight through to the goodies.

8. Include your toll-free number for orders.

You never know when someone will see that number and call you immediately after reading your email full of useful information. That's a way to build your practice, clients, and customers.

9. Include your local telephone number.

For people out of country, you need to include a number they can use. Again, you are making it easy for your client to be to reach you.

10. Alter your signature file now and then.

Many coaches and speakers like the paragraph form for their signature file. You can also combine the information in a list and then with a line to separate, a paragraph or bio about you.

Without a powerful sales-oriented signature file you will lose many contacts that can lead to sales. Modify yours today and watch your profits grow.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at mailto:cullinsbks@aol.com and over 140 free articles. Email her at mailto:cullinsbks@aol.com

spotless home service Lincolnshire ...

In The News:

A Minnesota murder suspect's notebook listed 11 people search websites, raising urgent questions about data broker opt-out and online privacy risks.

Google Universal Cart tracks price drops, surfaces promo codes and uses Google Wallet to match your best credit card rewards before checkout.

Safari's Notify Me feature and Google's price-tracking tools can monitor products and send alerts when prices drop on your iPhone or Android.

George Weiner built PACspam.org to trace who sends nonstop political fundraising texts after blocking numbers repeatedly failed to stop the messages.

A dedicated VPN IP address may reduce frustrating CAPTCHAs and bank login security checks by giving websites a consistent connection to recognize.

Apple Wallet in iOS 27 lets you create digital passes from physical cards using a photo or screenshot, but not every card in your wallet qualifies.

Anthropic's Claude AI submitted a fabricated eyewitness tip about an unsolved murder to a Philadelphia police website during automated testing.

P7 DarkSword iPhone spyware can steal saved passwords, photos, Apple Notes and cryptocurrency wallet data by checking for commands every 15 seconds.

Cybersecurity experts told Fox News Digital that a cyberattack on French supermarket freezers should warn the U.S. about critical infrastructure gaps.

The Oracle Health breach exposed medical records, Social Security numbers and diagnoses of nearly 20 million patients across multiple states.

The new Tesla Roadster drove upside down and launched into the air at SpaceX's Texas facility, but a 2028 production target remains unconfirmed.

Apple's iOS 27 lets you add keywords to iPhone photos, while Samsung Gallery tags and Google Photos search offer similar organization tools.

A fake Claude AI download scam uses Google ads, and Bing redirects to trick Mac users into pasting a hidden malicious command in their Terminal.

Ahold Delhaize's cybersecurity incident knocked online ordering and digital coupons offline at Stop & Shop, Food Lion, Hannaford and Giant Food stores.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Amazon's About You feature includes personality details from your shopping history, and some shoppers are finding hilariously awkward results.

Identity theft recovery starts with securing bank accounts, freezing credit and enabling two-factor authentication within the first 24 hours.

Apple's $299 HomeView smart display uses facial recognition to personalize screens for up to six household members and show live security camera feeds.

Domonique DuBose spotted red flags when a man on Hinge with 85,000 followers and a blue checkmark claimed to be a San Francisco 49ers player.

Your phone's location data can expose visits to doctors, pharmacies and places of worship. The FTC took action against data brokers selling this data.

Hackers targeted Danfoss refrigerator controls across French supermarkets, forcing chains like Carrefour and Monoprix to discard massive food stocks.

iOS 27 finally lets iPhone Shared Albums store photos and videos at full resolution in iCloud, but new items count toward the owner's storage.

A fake Facebook Marketplace text scam uses your real name as the seller to trick you into replying, and Malwarebytes warns even one response helps.

The Pentagon data breach exposed 2.76 million Social Security numbers and military records, raising long-term identity theft concerns for veterans.

Kodiak AI plans to haul IKEA freight on Texas highways with no one in the cab, raising urgent cybersecurity and safety questions for drivers.

Top Ten Things to Do to Make your Signature File Sell

Top Quick Tips