Home
>
Software
>
Demand More From Your Lead Tracking Software

Demand More From Your Lead Tracking Software

An integral part of any quality CRM system is lead tracking software. This is the part of the system that helps you gather customer data from your sales force. The ideal lead tracking software package, however, won't just tell you where the sales are coming from, but will help generate revenue by pointing sales representative to higher conversion segments of your customer base.

Lead tracking software varies in features and capabilities, but most companies require a software package versatile enough to track both in-bound and out-bound sales information while taking into account numerous lead sources. If your current lead tracking software is unable to track lead information from a majority of the following sources, chances are you're going to be left behind by your competition:

? Word of mouth leads
? Search engine/website leads
? Email leads
? Pay-per-click leads
? Phone leads
? Direct mail leads
? Trade show leads
? Advertising leads
? Face-to-face sales leads

Today's companies need to be prepared to excel on multiple sales fronts by knowing their customers. Your lead tracking software should not only be able to collect important demographic data from the customer "touch points" listed above, but it should also be able to make sense of the data. Simply compiling terabytes of customer data is not going to necessarily boost revenue. The ability to separate and utilize useful customer info is what separates the key players from the guys that'll shortly be looking for new work.

While the responsibility to give meaning to customer information lies primarily with management, quality lead tracking software can assist any businessman in slicing and dicing what could otherwise be incomprehensible mounds of data. The problem with most software packages however, is that they either only do one thing well, i.e. track website clicks/traffic, or they do many things with mediocrity. You can spend a bunch of money on half a dozen specialized programs, or settle for an all-in-one program that doesn't do any one thing really well.

While most companies are willing to invest quite a bit of money into lead tracking software, the problem with the first option is that while each program is great at what its supposed to do, none of the separate programs mesh together well, if at all. That creates a communication problem for large, complex companies with separate sales, marketing, and customer care departments.

The good news is that lead tracking software that combines the quality of focused applications with the versatility of the all-in-one packages are becoming available at prices that even the budgets of smaller companies can handle.

Cameron Brown is an internet marketer specializing in ranking automation. For more information on ranking automation, visit ranking automation.

maid service near Lake Forest ..

In The News:

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.