An integral part of any quality CRM system is lead tracking software. This is the part of the system that helps you gather customer data from your sales force. The ideal lead tracking software package, however, won't just tell you where the sales are coming from, but will help generate revenue by pointing sales representative to higher conversion segments of your customer base.
Lead tracking software varies in features and capabilities, but most companies require a software package versatile enough to track both in-bound and out-bound sales information while taking into account numerous lead sources. If your current lead tracking software is unable to track lead information from a majority of the following sources, chances are you're going to be left behind by your competition:
? Word of mouth leads
? Search engine/website leads
? Email leads
? Pay-per-click leads
? Phone leads
? Direct mail leads
? Trade show leads
? Advertising leads
? Face-to-face sales leads
Today's companies need to be prepared to excel on multiple sales fronts by knowing their customers. Your lead tracking software should not only be able to collect important demographic data from the customer "touch points" listed above, but it should also be able to make sense of the data. Simply compiling terabytes of customer data is not going to necessarily boost revenue. The ability to separate and utilize useful customer info is what separates the key players from the guys that'll shortly be looking for new work.
While the responsibility to give meaning to customer information lies primarily with management, quality lead tracking software can assist any businessman in slicing and dicing what could otherwise be incomprehensible mounds of data. The problem with most software packages however, is that they either only do one thing well, i.e. track website clicks/traffic, or they do many things with mediocrity. You can spend a bunch of money on half a dozen specialized programs, or settle for an all-in-one program that doesn't do any one thing really well.
While most companies are willing to invest quite a bit of money into lead tracking software, the problem with the first option is that while each program is great at what its supposed to do, none of the separate programs mesh together well, if at all. That creates a communication problem for large, complex companies with separate sales, marketing, and customer care departments.
The good news is that lead tracking software that combines the quality of focused applications with the versatility of the all-in-one packages are becoming available at prices that even the budgets of smaller companies can handle.
Cameron Brown is an internet marketer specializing in ranking automation. For more information on ranking automation, visit ranking automation.
tidy up service Glenview ..The adware and spyware definitions list is very long. But... Read More
Microsoft Business Solutions CRM is now approaching the phase of... Read More
Internet worms. Is your PC infected?If your computer has become... Read More
Spyware, what it is and what it does. Basically, spyware... Read More
Looks like Microsoft Great Plains becomes more... Read More
Great Plains Fixed Assets Management module is a robust tool... Read More
Microsoft Business Solutions Great Plains, Navision, Axapta, Solomon and CRM... Read More
Microsoft Business Solutions Small Business Manager is Great Plains Dexterity... Read More
Innovative Maintenance Systems (IMS) is one company that offers solutions... Read More
Is Photoshop CS2 worth the upgrade? You bet it is!... Read More
How would you like to prevent spyware and adware from... Read More
1. What determines the software price? Is it Per Seat... Read More
Microsoft Retail Management System serves retail single store as well... Read More
If you have been running Windows XP for a couple... Read More
Assertion facility is added in J2SE 1.4. In order to... Read More
Microsoft bought Navision, Denmark based software development company, along with... Read More
... Read More
Microsoft Business Solutions ? Great Plains is designed to meet... Read More
Now there are Three Steps To Heaven Just listen and... Read More
Executive SummaryAn effective plan for entering, cleaning and updating the... Read More
Passwords protect your most sensitive personal, financial and business information.... Read More
Whether you are an experienced web programmer or a complete... Read More
Microsoft CRM is winning market share step-by-step from such the... Read More
During the years of our consulting practice, which comes back... Read More
Microsoft Business Solutions Great Plains was designed back in the... Read More
maid service near Winnetka ..When making a decision to buy any piece of software... Read More
The stakes are high when considering security, privacy, and savings,... Read More
Microsoft Business Solutions Great Plains is marketed for mid-size companies... Read More
Microsoft bought Navision, Denmark based software development company, along with... Read More
Customer Relationship Management, abbreviated "CRM," is the term for a... Read More
For a long time now Microsoft's Internet Explorer has ruled... Read More
If you have been running Windows XP for a couple... Read More
Former Great Plains Software Dynamics/eEnterprise and currently Microsoft Business Solutions... Read More
XML Server can be a Web Server that stores the... Read More
2005 ? Back to the Future.What does the future hold?... Read More
Microsoft CRM is CRM answer from Microsoft Business Solutions. If... Read More
Microsoft Client Relation Management system (Microsoft CRM) and Microsoft RMS... Read More
Did you ever want to erase everything on your computer?... Read More
Finding the best spyware removers to detect and remove spyware... Read More
How to delete the user? This is the first problem... Read More
Microsoft Business Solutions Great Plains is Dexterity-written application and currently... Read More
Well, even if the combination might look very unusual, we... Read More
Microsoft Business Solutions is now in process of creating so... Read More
Microsoft Business Solutions Great Plains was purchased from Great Plains... Read More
User interfaces and accessibility are some of the most important... Read More
Writing software manuals is boring, isn't it? We often think:... Read More
Need help making sense of algebra? Have algebra lectures in... Read More
Cyberspace has opened up a new frontier with exciting possibilities... Read More
Executive SummaryAn effective plan for entering, cleaning and updating the... Read More
Microsoft Business Solutions CRM is now approaching the phase of... Read More
Software |