If you own a mobile service or home based franchise your exclusive territory will be delineated on a map in the attachment of your franchise agreement. You will be assigned generally a single city, county or region and another franchisee or team member of the same system will not compete with your although may be right around the corner. You will only drive or be required to service clients as far as your exclusive territory boundaries. Unless of course there is no franchisee in the next city over, then might be willing to temporarily expand your market region if it is okay with the franchisor. You may go to that city periodically for special people or special clients that have needs of services. This is why we have exclusive territories in the franchising industry.
For home based franchises it cuts down on driving time and you can concentrate on a specific area with little or no competition and especially no competition from franchisees on your own team who use your same methods of operation. You can build your business up to the point where it is un-penetratable by competitors and will be unhurt in times of recession. Usually your exclusive territory boundaries are easily delineated on a local area map. Normally these are city or county boundaries unless of course you live in a huge city such as Los Angeles, which has suburbs. Each suburb may be its own territory. Your area is delineated on a map and it is actually in your Franchise Agreement. It may just say, "Your territory is the city limits of x city." This means you should have all of your operations within that area or perhaps up to twenty percent of your operations in another territory that has not yet been sold yet upon approval of your franchisor.
The reason in franchising we have delineated the exclusive territories on a map and the reason many franchisors use city boundaries is because those are clearly defined and well known. They are easily and well understood even though they may be jagged at times and s-shaped or curved; this prevents lawsuits from ambulance or franchior chasing attorneys. As franchisors we know where the boundaries are and everybody involved knows the boundaries too. People know by their address what area their office building is in. So when they call the dispatch service and the operators ask "What city you are in?" You can see the problem if you called the wrong Dominoes Pizza and you ordered 50 Pizzas for your office party and the franchisee next door lost the sale, they might be a little perturbed? Most customers know which city by the city limits that their business is located in when they call. Or, if it is a residence they know where their house is located because they know which voting district they are in and to which city they pay their taxes, water, gas electric, etc. bills.
So, there you have it. That is why franchisors use maps to delineate the franchisee's exclusive territory. Think on it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
recurring maid service Buffalo Grove ..Ok, so next to the taxman, your company payroll department... Read More
Shopping for a franchise is easy if you know what... Read More
We very much like what we see in Lubbock, TX... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
Ask anyone trapped in a cubical about their entrepreneurial dream... Read More
The key to organizational focus and helping those who need... Read More
Many small companies work very hard to get new accounts.... Read More
It is most fascinating to study how entrepreneurs spot opportunity... Read More
Writing a business plan for a mobile car wash is... Read More
Large corporations use employee manuals to both educate employees about... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
One of the best ways to make money in the... Read More
The way you manage your money is one of the... Read More
Small business owners often enter their field with great expectations.... Read More
Having their own business is something many millions of people... Read More
We are noticing an increase in the length of time... Read More
What kinds of things effect mobile service businesses P and... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
Don't let your customer satisfaction research initiative collect dust on... Read More
As small business owners we're in business to make money... Read More
There are many potential niches for pressure washing companies that... Read More
You've come up with the best idea since sliced bread,... Read More
Most folks in the pressure washing business are happier to... Read More
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
premium house cleaning Glenview ..In a perfect world, starting a small business would be... Read More
Most businesses accept checks as form of payment for goods... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Back when I owned an inventory-based business, one of my... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
Boston itself covers 50 square miles of concrete and traffic,... Read More
A successful joint venture marketing effort is the goal of... Read More
What is in an information plan?Before you even meet with... Read More
Have you ever wondered what the difference is between a... Read More
Early in my career, I wrote an article for a... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
The Operations Plan is a critical component of any business... Read More
I ran a franchise company for many years, a car... Read More
You're a small business owner with a hot new product... Read More
Car wash businesses are unique to other businesses. In fact... Read More
The resume writing service serves an important role in the... Read More
Start thinking about buying an established business if you want... Read More
Business checks are available in many styles and varieties. They... Read More
Motivational author and speaker Jim Rohn says that for a... Read More
A corporate shell could be liken to a house that... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
I am simply amazed at the problems some of my... Read More
Some of the very qualities that attract people to the... Read More
Just a few years ago, when one thought of a... Read More
There is a great deal of abuse going on in... Read More
Small Business |