Home
>
Small Business
>
Does Your Company Have a Business Image Manual

Does Your Company Have a Business Image Manual

Every business regardless of size needs a "Business Image Manual" to protect their band. Even the smallest companies with only a few employees is well served when there is a business image manual in place. For 15 years I ran a small business, which I eventually franchised and later expanded to 23-states and 4 countries. What I had learned after franchising is that; I should have written my image manual 10-years prior. At first my business was just me alone; like most small businesses, but then due to my hard work and customer service, I had to expand to meet demand. Each time I added people to the team, I seemed to be rehashing over and over again my theories on business image. Often I would have to harp on the issue with part time employees or even summer help. What I needed was a manual. However, being a head strong entrepreneur in those days, I like many entrepreneurs of small businesses said; "What do I need a bunch of manuals or even a business plan for that matter?" After all most of us know our businesses very well and we do not have to write it down. We just know thru intuition what will work and why and surprisingly we end up making few mistakes, but when we do they are usually quite large and costly lessons.

Not having a Business Image Manual can be such a problematic mistake, one, which trust me you do not want to make or need to for that matter. Franchising later taught me how important it was to have the image of my companies under a tight reign and as the company grew larger and larger, I was happy to have learned that lesson, I just wish I had not learned it the hard way. Now mind you I am not in the same industry as you are, in fact my business is not like other businesses at all. It may in fact be quite dissimilar to your business model, but this outline below will help you design your own "Business Image Manual." I recommend you start be re-writing this outline to most mirror your business or company and then write two-paragraphs for each item. It will come to just over ten pages and from there you can elaborate further. In the end you will end up with a 20-30 page Business Image Manual, which will provide you with years of enhanced brand recognition and enough customers to fulfill your business dreams for future years. IMAGE

I. ATTIRE

A. Company Shirts

B. Shorts

C. Hats

D. Grooming

E. Managers

F. Employees

G Independents

II. SPEECH

A. Sales Tapes

B. Positive, Confidence

C. Smile-Caring, Not Phony

D. No-No's (Politics, Religion, Racial)

III. TRUCK

A. Cleanliness

B. Rentals

C. Magnetics

D. Signage

E. Color Codes

F. Tires

IV. EQUIPMENT

A. Stainless Steel

B. Paint, Touch Ups

C. Lights

D. Vacuum Cleaner

E. Extractor

F. Noise

V. TRUCK BED

A. Diamond Plate

B. Boxes

C. Trash

D. Bed Area

VI. PAGER

A. Vibrate Mode

B. Wear It

C. Etc.

VII. MANAGER RESPONSIBILITIES

A. Customer Contact

B. Mannerism

C. Crew

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs

best cleaning company Highland Park ..

In The News:

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

Does Your Company Have a Business Image Manual

Small Business