Home
>
Small Business
>
Avoiding the Small Business Cash Flow Roller Coaster

Avoiding the Small Business Cash Flow Roller Coaster

A solopreneur I know disappears from my radar screen for weeks on end when she's actively engaged on a project for a client. During this time she is heads down, totally focused, and immersed in delivering her service to her current client. She works long hours each week, sacrificing her personal life, relationships, and self-care to meet her commitments to her client.

Laudable, but a destructive way to run her business.

After working all hours of the day and night to complete her project, she'll hand in the final deliverables and suddenly find she doesn't have another client lined up. Then she panics. That's when she starts returning phone calls and getting in touch her network, her former clients, and any prospects she might have ignored during her "work period."

She rides the feast-or-famine revenue roller coaster continuously. During her "work periods" she has cash coming in; during her "marketing periods" she has cash flowing out. And she has no idea how long her "marketing periods" will last or how much of her revenue she'll need to live on before she gets her next client signed up.

Does this sound familiar?

Here are the 5 biggest ways to avoid the feast-or-famine roller coaster:

1. Make time to consistently promote your business. Don't be like the solopreneur above and only participate in marketing activities when you are between jobs.

2. Build effective strategic alliances that leverage your marketing resources and enhance your visibility in the marketplace.

3. Get referrals from your current clients. (And that doesn't mean that you ask your client "Do you know anyone else who's hiring right now?" as you pass each other in the hallway! It does mean that you systematically build a referral engine for your business.)

4. Create project-oriented teams to level the workload, leverage your marketing resources, and expand the types of jobs you can get.

5. Work for multiple clients at the same time. Running a business on the feast-or-famine roller coaster is hard on the cash flow aspect of your business and harder still on your nerves. With diligence and determination you can break this cycle.

____________________________________________

Rose Hill, Founder and Owner,of Biz Whiz Expert (http://www.solobizville.com) and Team Member of Solo-E.Com (http://www.solobizville.com) has been self-employed since 1990 - first as a technical writer and publications project manager, and now as a business coach for solopreneurs.

Knowing how to run corporate departments and how to market corporate entities, products, and services did nothing to prepare her for successfully running and marketing a one-person business. That is why Rose created the SoloBizVille and SoloBizU community - to specifically to help solo entrepreneurs jumpstart their business success without all the trial-and-error learning.

____________________________________________

*********** Find more articles like this at http://www.solobizville.com ? Keeping Solo Entrepreneurs Juiced in Business and in Life. Our team of Solo Entrepreneurs are comprised of small business experts who support others in finding business success with the flexibility and freedom to have a life, too. Network with other freelancers, self-employed and Solo Entrepreneurs in our forums, enjoy our articles and newsletter, and find other online training opportunities. ***********

best cleaning company Highland Park ..

In The News:

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.