The Importance of Page Content
The content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic.
1.1 General guidelines for a page For a page to rank well with the search engines, the page should be optimized and have sufficient text that is of relevance to your visitor. Ideally the page will be written and presented to be easy to read. It will have a good use of white space and placing of text blocks and pictures (graphics).
The text you write should be warm and compelling. It should flow well so it is easy to read and be in short paragraphs so interest is easy to maintain.
The content you place on the page should be reflected by the page name, title, the H1 heading, description and meta tag keywords. 1.2 Page Content As the number of pages on the web increases, it is becoming more difficult to achieve a high page ranking. There is much you can do and the most important consideration is the content on the page. Search engines are becoming more specialized at looking at the page as a whole and ranking the page on the basis if its content rather than just the title, meta tag keywords and the description. The text or copy on the page is now becoming the most important feature with the all the properties of the page being used to judge its ranking.
This is good from our point of view. Let me explain. If we are interested in creating a page that is relevant to our site visitor then the copy of the page will contain accurate and compelling information about its topic. The page will naturally rank higher than other less well constructed pages. If our pages are the best we can make them, when compared with much poorer pages, our pages will rapidly rise in ranking.
When a search engines refers a visitor to your page, they will record the time that they spend at your site (as long as the visitor clicks back to the search engine). This information is used to rank pages. If your visitor stays longer on your site compared with other sites, your page ranking will naturally improve.
So creating pages that are "sticky" will help ranking and in turn increase traffic to your site.
This is a short piece taken from my eBook on Web Site Traffic Building techniques. My eBook summarises the best techniques I have used over the last three years in creating successful commercial sites.
The full eBook is available from http://www.web-site-traffic-building.com
Nigel Stephens is a Microsoft MCP and has extensive experience in creating database driven web sites such as http://www.usb-products.com that are commercially successful. His eBook of the best techniques for developing targeted traffic is available from http://www.usb-products.com
Culver prom limo ..The answer to the first question is simple, the difference... Read More
Benefits of Website Localization Maximising profit today... Read More
One of the most frequent questions I get asked by... Read More
(but also one of the most crucial part)It is time... Read More
Once your site is launched, half your battle is won.... Read More
You have permission to publish this article electronically or... Read More
Personalized search is a hot topic especially since Yahoo! and... Read More
Finding the successful keywords is crucial in order to get... Read More
1. Directory Linking Create a directory of web sites on... Read More
How many times have you been frustrated with your promotion... Read More
Here are 5 questions to flex your mental muscle to.... Read More
Reading the postings in different Newsgroups it becomes clear that... Read More
You may have created and established the best Web site... Read More
Now that you've built your new website you can sit... Read More
Every day, on line marketers are dreaming up new ways... Read More
Keeping in touch with other sites like Amazon.com, Buy.com and... Read More
How to improve conversion rate for your website? How to... Read More
It is estimated that it can take the average consumer... Read More
One of the best ways to promote a Website inexpensively... Read More
Sorry, there's not really a free tee here, but... Read More
When we ran the contest back in 1998 we had... Read More
Writing articles for submission and distribution on the internet is... Read More
Ok, now if you've started reading this article thinking that... Read More
Writing articles and submitting them to free content sites is... Read More
Over the past couple of months it has been quite... Read More
Wood Dale limo ..So you have a new website but the phone isn't... Read More
So, you don't have a multi-million dollar advertising campaign? You... Read More
Every day, on line marketers are dreaming up new ways... Read More
Many people, in a rush to spike sales through the... Read More
You own a website and you want more traffic. More... Read More
This could be the most amazing article to ever be... Read More
Are you tired of writing countless eMails to other webmasters... Read More
With all the "How To" articles, and great advice available... Read More
Before you spend your hard earned money, why not first... Read More
Before one can fully understand the importance and necessity of... Read More
Web site traffic promotion on the cheap is labor intensive... Read More
In this article I discuss some ineffective and/or unethical website... Read More
How would like to have an email list of thousands... Read More
Promote your website using articles - Internet is all about... Read More
Professionals in tend to under-estimate the power of the web... Read More
Submitting your website to the main search engines should be... Read More
People are so focused on promoting their websites on the... Read More
Every good marketing plan should have a section on ongoing... Read More
Your biggest asset when becoming an internet marketer is to... Read More
Once you have finshed designing your website, you want to... Read More
Writing effective web copy begins with an understanding of what... Read More
A great way to get the word out about your... Read More
Though it's wonderful to get all those hits to your... Read More
Is your website looking alittle bare? It's okay, you're about... Read More
Promoting a Website is not an easy task. New Website... Read More
Web Site Promotion |