Home
>
Web Site Promotion
>
Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

The number one key to getting business in the real estate
home sales market is to be people's first contact. The
National Association of Realtor's last three surveys between
1999 to 2003 said 66% of buyers stayed with the first real
estate agent they contacted yet only 6% of this number came
from web sites. This number is rising as people become more
comfortable finding their information on the Internet.
There are three ways to show your uniqueness on the
Internet: words, pictures, and interactive activities.

What is pulling prospects to visit your web site? You have
the obvious -- strategic alliances with lenders, title reps,
home inspectors, appraisers and attorneys. Here are ten
ideas that aren't obvious.

1. Use balloons besides at the open house. Print an action
slogan on the balloon along with your URL -- web site
address. An action slogan is very important, otherwise
people will not know what the URL is for. When attending an
outdoor event, like a fair, carry them, place them on your
children's arm so you can find them, and hand them out.
Take the balloons to the kids baseball games or other
sports. If traveling with balloons is difficult, call the
show's event office and find out if there is going to be
someone there with the equipment for balloon blowing. When
you get there, give them a few dollars to blow a few up for
you. You can order all sizes and balloon shapes:
http://www.gopromos.com/store/category.asp?cl=101a1276a1292

2. On brochures add an action request, such as "Search all
area homes for sale anytime." Or change "anytime" to
"24/7". If you don't have this on your brochures, go to an
office supply store and pick up some colorful Avery labels,
or maybe you have some hanging around the office, and create
them yourself. Also add your URL to that action request.
Go ahead and use the stickers for a lock box action request,
"If this house doesn't fit your needs, visit [URL] for a
complete search of other homes in this area".

3. Home-For-Sale Signage. Does your for sale front lawn or
directional signs for the open house have your web site
address on them? If not, add them with along with an action
request for all those not quite ready that are driving by,
or for those that don't have the time to stop at that
particular time.

4. Community bulletin boards. Grocery stores, libraries,
community centers. Post your business cards at minimum.
Create tear off tabs small flyers that fit within their
requirements with an action request and your URL.

5. "Honk, if you want to sell your home" can be a bumper
sticker or a clear sign for the side or rear top portion of
the back window.

6. Glow in the dark banners, stickers and auto stickers.
Home signage like: Visit [URL] for complete information on
this property. Make it a glow in the dark for night time
visual effectiveness.

7. What about the times that you don't have office duty?
What about setting up a table for 3-4 hours outside the
grocery stores. Add a nice table cloth, the balloons, and a
large sign, "Ask me anything about buying a home." Or, "Ask
us anything about selling a home." Switch approaches every
few hours to see which one fits best. I don't suggest place
both out there unless there are two of you. Create tee-
shirts with the same action request along with the URL. Use
a table covering that is the same color as the tee-shirt to
help support your message and attractiveness.

8. Transit ads. What type of transportation is available
in the areas you focus in? Is there massive transit like
buses or metro? Don't forget taxi cabs, inside and out, as
well as the taxi stands. Find out where their direct phone
lines are. Sometimes, yet rare, you can place an Avery
sticker next to. One sign works with well if you have this
ability on your web site: "Take a virtual tour of our
latest properties [URL]."

9. This one is something I dreamed up and it really works.
Rig a button that people can press on the side of your car
window that gives off a recording of the latest houses you
available for sale. Then park in obvious places for people
to see the button. Add a sign on the inside of the window
giving them permission to press the button. Caution, this
doesn't work with some car alarm systems.

10. Merchants. Where do you get your dry cleaning done?
Hair cuts, massages, or other frequented stores. Do you
have some favorite restaurants? Can you stock a business
card holder by the cash register? As a previous owner of
restaurants, the one I like best is when the real estate
agent paid for part of or the whole cost of the menus. In
exchange we allowed them to create some marketing
information on the menus.

Testing is always important when trying new things. In
selling real estate, uniqueness is the key. As said in the
latest National Association of Realtors 2003 survey, most
people perceive all real estate agents as being the same.
But you know you aren't. Yet, how are you showing it? Be
comfortable with being uncomfortable. Create play and fun
and stretch with your marketing. Let it be as unique as you
are and then smile all the way to the bank.

Catherine Franz, business coach. Previously a real
estate agent and exec with National Association of Realtors.
Additional articles and ideas about marketing to attract business:
http://www.gopromos.com/store/category.asp?cl=101a1276a1292
Blog : http://www.gopromos.com/store/category.asp?cl=101a1276a1292

weekly home cleaning Highland Park ...

In The News:

Data broker opt-out forms may not protect your family. People search sites can still expose your info through a spouse's or parent's profile.

Apple's first touchscreen MacBook Pro starts at $2,899 with a PROLED XDR OLED display, but the non-touch M6 model costs $900 less at $1,999.

Black Friday deals are already drawing scammers who use fake delivery notices and gift card payment requests to steal your personal financial information.

Apple's iPhone Duo reportedly outlasted the Samsung Galaxy Z Fold 8 by over three hours in battery tests, but its weight and repair costs raise concerns.

Florida Polytechnic University's Jetson ONE eVTOL police vehicle named Astro still awaits FAA authorization before officers can fly operational patrols.

OpenAI's new locked chats feature lets you protect ChatGPT conversations with a PIN, Face ID or Touch ID, but there are key privacy limitations.

A phishing email disguised as an Evite fooled a man even after he emailed his friend to verify it, revealing how compromised Gmail accounts aid scams.

Microsoft's AI diagnostic system identified 83% of complex medical cases in a study, more than doubling the 36% accuracy of generalist doctors.

Account takeover threats go beyond stolen passwords as criminals exploit session cookies, SIM swaps and MFA fatigue to bypass your login security.

SpaceX is reportedly pursuing access to 80,000 cell sites to turn Starlink into a major wireless carrier rivaling Verizon, AT&T and T-Mobile.

Tech advocacy groups warn that foreign nationals at AI companies like OpenAI and Google pose a national security threat amid a lack of federal oversight.

Singapore researchers built the world's first touchscreen woven into clothing, surviving 50 machine washes while displaying images and responding to touch.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

A startup founder woke to $449 in unexpected OpenAI and Anthropic charges after stolen API keys were exploited during the "Black October" cyber wave.

Educational Testing Service hackers stole millions of California student records, but families who moved out of state years ago may also be affected.

Apple's iPhone Duo screens are cracking near the hinge just days after its $1,999 launch, and iFixit's CT scans may reveal what's going wrong.

Travel expert Katy Nastro says 50,000 American Airlines AAdvantage miles vanished from her account after someone redeemed them without permission.

Google AI Overviews can't be permanently turned off, but adding -AI to your searches and using the built-in Web filter can help bypass AI summaries.

Attaxion researchers found 30 fake Texas campaign merchandise stores traced to just two sellers hawking gear for competing Republicans and Democrats.

GM plans to debut eyes-off driving in the Cadillac Escalade IQ by 2028, but safety testing reveals how long distracted drivers take to regain control.

Data brokers assign labels predicting your health, finances and religion based on browsing and purchases, then sell those profiles to businesses.

Elon Musk says he'll give one SpaceX share to every kid in America in 2027, but key details about eligibility and distribution remain unclear.

ClearSpace UK's robotic spacecraft with giant claws will chase down dead satellites at 17,000 mph, with a 2029 launch from Scotland planned.

A fake Social Security statement phishing email uses the SSA logo and a convincing layout, but the sender's domain instantly exposes the scam.

A clean credit report doesn't mean your identity is safe. Six ways criminals can steal from you without triggering a credit monitoring alert.

Ten Unobvious Ideas To Pull Visitors to Your Real Estate Agent Web Site

Web Site Promotion