Why You Need an Article-Marketing Strategy before Posting a Single Article Online II

This is Part 2 of a 2 part article - Read Part 1 at http://www.promotewitharticles.com/strategy100.html

Write for the Non-Human Reader

Articles should be written to cater to two dissimilar types of readers - humans and search engine spiders. Each responds to information in their own ways. How one attains the best of both goes to the heart of your article strategy.

People want articles they read to be useful, timely, and relevant. Writing quality (with wit, persuasion, emotional images, etc.) matters to them. But that's of no concern to the spiders. Readers who like what you've written are likely to come to your website - maybe even buy something. Yet, the benefits received from search engines are just as important.

Search spiders are attuned to links, keywords, and Page Rank (the popularity of sites that link to yours). Decide which keywords or recurring theme to build every article around before starting to write. That amplifies your search engine optimization (SEO) and pay-per-click (PPC) efforts. Multiple articles can draw attention to a wide array of pertinent terms.

What Search Engines Do for Your Articles

- Track your keywords as they appear in posted articles

- Deliver links to you in response to relevant queries, thereby sending targeted traffic to the site

- Find your site through links from posting sites - particularly important for a new or low-traffic website

- Show the places that publish your articles

- Increase your Page Rank as high-quality links are established

- Raise your site in the rankings as more and more articles appear

Decide Where to Submit your Articles

Who (human) are you writing for? Narrowly defining appropriate interest groups will dictate what spin to use. Unless that's clear, blasting out articles is too hit or miss. For example, if writing about electronic games for children, your emphasis will be very different if written for parents, schools and institutions, or the kids themselves.

Clarity about your audience determines where to send your creative output. Article Marketing Academy http://www.promotewitharticles.com/howto.html offers extensive lists of where and how to post your articles.

You'll soon learn which sites actually publish your contributions, and which drive traffic to your site. Your submission list keeps growing with every completed article (becoming more valuable to you all the time). At some point, your name-recognition and expert status kick in.

Watch Out for Contradictory Messages

Maintain a consistency of message from one articles to the next, that is also in synch with your website personality. If your article promises a mother lode of answers, make certain they can be easily found, once a reader visits your website. Confusing navigation or a sour note can quickly undo whatever good your article accomplished.

Recycle Your Articles to Work Harder

Posting your articles online is just the start. Even before you've written them, plan off-line ways to recycle that same information. When I write articles for clients, I encourage them to use it in as many ways as possible. Don't neglect your customers who aren't Internet savvy.

Re-package Articles Multiple Ways

- Send to local publications as press releases or PR

- Submit to trade journals

- Create handouts to be provided at your store or with services

- Collect them into handouts or flyers to sell or give away

- Reformat them as hints, booklets, tutorials

- Incorporate them into speeches or classes

Monitor the Results

A strategy only makes sense if you also keep track of what's working. How many websites actually publish your article and link back to yours? (That's easy to determine. Conduct a Google or Yahoo query with your article title in quotes. Continue to log where it appears for several months after posting.)

Spelling out an article promotion strategy makes your Internet and traditional promotions work smoothly together. And it assures that the needs of both search spiders and readers will be satisfied. The right time for planning is before starting to write any articles. I can help you with that. http://www.promotewitharticles.com/consult.html

Your carefully-crafted strategy assures that a steady flow of articles supports your multiple business goals. Best of all, you don't have to wait long to see people and search engines responding to what you've written. That's bound to pay off, and keep paying off...

(c) Lynella Grant, 2005

Part 1 includes writing multiple articles and meshing online and offline marketing methods. Part 1 of 2, http://www.promotewitharticles.com/strategy100.html

--Dr. Lynella Grant http://www.promotewitharticles.com - Article Marketing Academy - Promote yourself, business, website, or book with articles posted online. Author, Yellow Page Smarts, http://www.promotewitharticles.com (719) 395-9450

Alto Pass chicago limos ..
In The News:

Four of the largest school boards in Ontario, Canada have launched lawsuits against TikTok, Meta, and Snapchat, claiming that they have impacted students' thinking and behavior.
Finalists for the inaugural Women’s Prize for Nonfiction, aimed at addressing the gender imbalance in nonfiction publishing, were unveiled on Wednesday.
Tech guru Kurt "CyberGuy" Knutsson breaks down whether the government is watching citizens and what they can do to protect online privacy.
A benchmarking group for artificial intelligence has released new results evaluating the speed of hardware in running AI applications and responding to users.
Sierra Space’s Dream Chaser spaceplane provides a glimpse into the future of space travel. Traveling to space may become a part of everyday life.
The new European Hyperloop Center in the Netherlands aims bring in a new era of transportation. The center will use a steel tube as a proving ground for testing the new vehicle.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
While it may be incredibly tempting to have a “go with the flow" mindset like the rest of your vacation, your technology definitely should not be compromised while traveling.
Have you ever accidentally deleted an app from your iPhone that you’ve already paid for? Don't worry. We’ve got a trick that will help you get it back without having to buy it again.
Apple's new Journal app has raised privacy concerns among Apple's userbase. Tech expert Kim Komando examines social media rumors and explains what steps to take to protect yourself.
Although Facebook has denied that our phones listen to us, they do have other ways of finding out what we are talking about, listening to and searching for.
With the integration of OpenAI technology, Figure 01 has taken a significant leap forward, showcasing the potential of robots to understand and interact with us on a personal level.
Port Ellen, newly reopened whisky distillery in Scotland, is using SmokeDNAi technology to understand mouth-feel and flavors during the whisky maturation process.
Telly, a smart TV firm, is promising to give out their 4K 55-inch TV for free. What must you give in return? The innovative, yet potentially unsettling, answer might shock you.
The moment a spam invite hits your calendar, it’s like an uninvited guest at a party. So, what do you do? Show it the door.
Identity thieves are now targeting children and are making large sums of money by exploiting children's identities, possibly hurting their financial future.
There's a clever way to change the notification sounds on your Android without having to look at your screen. Kurt "CyberGuy" Knutsson explains.
If your bank accounted has been hacked, there are a number of steps you can take to prevent it from happening again. Kurt "CyberGuy" Knutsson explains.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The Wave House, a data center in Heidelberg, Germany, is the the largest 3D-printed building in Europe. Its walls were built in about 140 hours.
Some government agencies around the world are struggling to meet their staffing goals when it comes to hiring artificial intelligence experts.
Google Maps' recent upgrades have introduced real-time ETA and turn-by-turn directions to your phone's lock screen while you are traveling.
Kat Cammack says AI could disrupt the 2024 election. A report says shared AI image tools generate election disinformation in 41% of cases and voting disinformation in 59% of cases.
Deepfakes have become commonplace, and the technology is only getting better, but there are certain elements that might give away the fact that an image is AI-generated.
A stealthy technology known as EM Eye allows eavesdropping on your home security cameras, according to Northeastern University researchers.

Writing for Dollars - How To Get Started

"When you provide good information from which readers can learn... Read More

Writing Articles, But Still Not Getting Traffic? Your Articles Suck ? But I Can Help! (Part 2)

Last time on "Because your articles suck" ? we discussed... Read More

Do I Really Need To Write Articles For E-zines?

When I was first advised to start writing articles, this... Read More

3 Reasons You Should Be Writing Articles To Promote Your Website

Articles are a fantastic source of links and additional traffic... Read More

Article Marketing: Know your Topic

Everyone knows an expert is just a drip under pressure.... Read More

Writing Articles that Get Read

Writing articles is one of the best and most effective... Read More

Will This Be Your First How-to Report?

You've got to start somewhere, but once you've created your... Read More

Article Publishing Is A Key Component Of Internet Marketing

Frequently when I am communicating with other webmasters and I... Read More

Article Marketing Keyword Parrots and Linking Fanatics in Web Content

It's stunning sometimes how far article marketing has come over... Read More

Reward Those Who Publish Your Articles!

It is pretty obvious that content is king online. It... Read More

1111 What Opportunities Are Waiting For You?

There are many ancient writings, which dive into the importance... Read More

Recycle Your Work

Recycling your work is a lot like doing your part... Read More

How to Create High-Quality Backlinks the Search Engines Will Love

One great benefit of article marketing is the generation of... Read More

What is a Ghostwriter and How Can I Find One to Hire?

A ghostwriter, as one may think is not a writer... Read More

Leverage the Power of Article Marketing

Now that you know the secrets to writing great articles,... Read More

1 Powerful Strategy To Craft Your Article For Maximum Readership

Do you know one of the most powerful marketing techniques... Read More

Write From Home: Lessons From The Editors

Writers talk about rejection all the time ? just part... Read More

Need a Great Idea? Feed Your Brain

A lot of great ideas happen when two or more... Read More

How To Write and Publish A Successful Ezine Article

The ezine article is of major importance to the world... Read More

Use Your Expertise to Write That Article!

Have you ever seen articles that are not only related... Read More

How To Start Writing Articles Successfully

You have probably heard that writing articles is one of... Read More

Stick to the Subject and Your Readers Will Stay

Publishing content on the internet is not a hard task.... Read More

Why Writing Articles Is Much Better Than Search Engine Optimization

This article is dedicated to those who are afraid to... Read More

Why Internet Marketing Free Articles Traffic Can Earn You More Sales Than Pay-Per-Click Leads

To be successful at any affiliate marketing program, you not... Read More

Your Resourcebox Giving You Profits?

Rule number one - You must write ezine articles and... Read More

Alto Pass cool limo ..