Web Content Barn Blasted by Shotgun Software - Article Marketers

As we prepared to move our 12,000 article database from one server to another and make a serious business of it, instead of the formerly free service, hosted on free servers and delivered by free email accounts, we took a serious look around at the article marketing business as well as the paid web content business to see what others were doing and test theories about the value of web content.

What we discovered, to our dismay, was that everyone now recognizes that content is king in search engine ranking. The trouble with everyone knowing how important web content is to search engines - is that it gets perverted the same way linking and Pagerank got perverted. Everyone realized how important links were to good search engine ranking in 1998 and 1999 when FFA (Free-For-All) link directories were launched.

The FFA insanity was finally recognized by late 2000 and early 2001 by the search engines as a perverted system and they first discounted those links in their algorithm, then began to penalize those links because they were dominated by sleazy players in the porn and pills industry. Although those FFA pages still exist and some otherwise reasonable people are taken in by them because they "heard somewhere" that they help your search engine ranking, most of us now know that posting links to FFA pages is a counterproductive waste of time for search engine ranking.

Along came links directories, linking directory software, and link building services to pollute the waters of linking even further. Webmasters hear that links are important for search engine rank and they dive into one or all of these linking schemes to increase their link popularity. Finally the search engines noted that millions of unrelated sites were linking to each other and that those links were nearly always reciprocal. So the search engines downgraded those links, reduced the value of directories full of reciprocal links to unrelated sites. It's been rumored that this too is a possible area of penalization by search engines.

I'm a long-time advocate for the value of web content in the form of free articles as a search engine strategy. I started an emailed article distribution service in 1999 to encourage site owners to write and distribute articles for free use on other sites to increase topical relevancy and coincidentally as a method of gaining one-way inbound links to their site from the resource box at the end of their articles. I have long used them to ghostwrite and submit articles for clients on a regular basis as a linking campaign resource for their site in place of the more common reciprocal link-begging done by so many webmasters.

Now article marketing is becoming polluted by overzealous marketers producing software and services to "Blast Your Articles to 50,000 Ezine Editors" with little regard to much more than selling a few thousand copies of their software. Ezine editors see articles blasted in shotgun fashion without regard to topic or industry as spam when they receive those random article submissions. It is only one of the perversions of the web content game now perverted by "blasts" of emailed articles to tens of thousands of ezine editors.

A further perversion is "SEO writers" who use this Shotgun Software to blast ghost-written articles (done for clients) to thousands of ezine editors and article distrbution sites, not just once, but over and over again. These maniacal jackals join article distribution lists under multiple pen names and use their software to submit those "blasts" to dozens of article distribution lists under multiple names, multiple times in the hopes of getting the articles published multiple times on the same sites. It has required us to write filtering software to keep multiple submissions out of the archives and ban the authors doing the multiple submissions from further submissions.

The worst perversion of the web content game is those harvesting articles from the multitude of free content sites and reproducing entire archives from multiple article databases and hosting those thousands of articles on dynamic sites without regard to topic or category. This watering down of the article relevance by random inclusion on hundreds of websites is destroying the value of the article marketing and diluting the value of the link to the author sites. Why? Because those articles are now appearing on thousands of sites that have no focus or relevance and link back to the authors from sites that have no apparent subject or topic.

Web content is critical to establish a topical relevance for all website owners, not simply for creating larger sites with more Adsense ads on them. Publishers need to focus on relevant topics and avoid reproducing random web content. The content at any cost mentality is killing the value of article marketing and diluting the reasons for distribution. Unless the article spammers stop "Blasting to 50,000 Ezine Publishers" we will see the value of article marketing blown to bits and reduced to the value of FFA links directories.

Copyright ? August 11, 2005 by Mike Banks Valentine

Mike Banks Valentine operates http://publish101.com Free Web Content Distribution for Article Marketers and Provides content aggregation, press release optimization and custom web content for Search Engine Positioning http://publish101.com RSS: http://publish101.com

Oswego taxi to Midway ..
In The News:

Hackers and scammers keep looking for ways to break into your Facebook account. Kurt “CyberGuy" Knutsson has some tips to make sure your account is secure.
Kurt “CyberGuy" Knutsson shows you how to create group texts to reach multiple people at once — and also how to leave them if you get annoyed at the volume of interruptions.
Tax fraud is on the rise, and hackers are now using identity hijacking and artificial intelligence for tax returns in someone else's name to get a refund.
Toyota's Punyo soft robot mimics human behavior, using its chest, hips and arms — in addition to its hands — like a human to handle objects,
Hackers used third-party information to break into Roku accounts, according to the streaming company. Roku says it has secured affected accounts.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains the simple steps for setting a Wi-Fi hot spot on an Android. If you have internet on your phone, it's easy.
Dubai recently hosted the first jet suit race with a backdrop of skyscrapers, and one observer says it was straight out of a comic book.
Kim Komando introduces ways to keep you and your devices safe while traveling. The clever hacks mentioned can protect you from hackers and jackers.
TikTok CEO Shou Chew published a video Wednesday urging users to "protect your constitutional rights" against a bipartisan bill that would force China to divest from the app.
Tech guru Kurt "CyberGuy" Knutsson says you can never be too careful with tech passwords. He explains how to keep your information safe.
The Lighthouse in New Zealand rotates 360 degrees, constantly giving those inside different views around the clock. Built in the 1990s, it's up for sale.
High school students in Colorado are learning how to design their own AI model projects, including cameras for self-driving cars and apps that can teach other languages.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Vehicles collect sensitive personal information, which is used to set auto insurance rates. That's partly why auto insurance premiums are rising.
Honda's Uni-One is a hands-free electric mobility device that can reach speeds of 3.7 mph and support a user weighing up to 242 pounds.
Kim Komando puts three AI chatbots head-to-head to decide which is the best assistant for modern problems. Compare Google Gemini, ChatGPT, and Perplexity.
To safeguard personal information on iPhones, users can employ built-in security measures and iCloud Keychain for enhanced privacy. Kurt “CyberGuy" Knutsson shows you how.
Kurt “CyberGuy" Knutsson introduces you to the City Transformer’s CT-2 electric car, which can seamlessly transition from 8 feet wide on the road to a compact 3 feet for parking.
Hackers are always looking for new ways to trick targets into downloading malware. Now, they're after cryptocurrency folks via Calendly. Kurt “CyberGuy" Knutsson has the details.
Kurt “CyberGuy" Knutsson reveals how the Microlino Lite, a compact and eco-friendly vehicle, tackles city traffic congestion with its chic design and small dimensions.
A new funeral scam targets surviving family members of those who recently died. Scammers reach out to the survivors and pose as funeral home officials.
Merlin Labs' autonomous pilot could soon hit the commercial airways and may help alleviate a looming pilot shortage, according to CEO Matt George.
There's a simple way to check your subscriptions on an Android and cancel them. Tech guru Kurt "CyberGuy" Knutsson explains how it is done.
Hackers use pirated software to target macOS, Android and Windows devices in search of stealing cryptocurrency, according to Kurt "CyberGuy" Knutsson.

How to Be An Expert In Your Field

One of the most tried and true methods of self-promotion... Read More

Dont Just Sit There, Write A Newsletter Article

Need traffic? Write an article.Need sales? Write an article.Need Your... Read More

An Article

People love to hear stories. They'll identify with what you... Read More

How to use Articles to Boost Your Online Presence

Writing articles is one of the best ways to get... Read More

Reprint Articles Hijacked by Text Link Ads - Great for Authors!

We all know that online publishers earn revenue from our... Read More

A Writers Glossary (Part Two)

Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More

A Writers Glossary (Part Three)

Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More

Article Marketing Interview With Kevin Bidwell

Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More

A Writers Glossary (Part One)

Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More

The Secret To Promoting Sites With Articles

Publishing articles on the Internet is a tremendous way to... Read More

So You Want to Be an Author - These Are the Easiest Types of Articles in the World to Write

Being an Internet Article Author is far and away the... Read More

Article Marketing: Why 2 URLs Equals Watered Down Orange Juice!

Are you an Article Marketer? If so, you know that... Read More

Finding Time To Write

A true test for many writers that will require your... Read More

10 Tips For Promoting Through Ezine Articles

What's the most powerful marketing technique on the Web? Search... Read More

Why You Need an Article-Marketing Strategy before Posting a Single Article Online I

Part 1 of a 2-part series To read Part 2... Read More

7 Important Elements of Any Article - Miss Just 1 Element and Your Article is Doomed

These 7 Important Elements are your Blueprint to Article Writing... Read More

Every Writers Dilemma: How Do You Decide What to Write About?

The sources of inspiration are all around us, in the... Read More

Correct Formatting Maximizes Effectiveness of Online Articles

Understanding the rules of correct formatting for online articles will... Read More

Write Articles Geared to Your Local Market to Bolster Your Local Search Visibility

The Shortest Distance to Your Home Town Enterprise is Over... Read More

Four Article Marketing Secrets to Boost Your Internet Home Business Profits

Many internet home business owners today have learnt that one... Read More

Article Syndication for Better Search Engine Position

If you're sick of being #987 for your best Google... Read More

Using Anecdotes - Remember, People Like to Read About People

Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More

Article Writing Made Simple

A great way for self employed professionals to enhance their... Read More

Six Whys of Writing

You pick a pen, grab a piece of paper and... Read More

Understanding That Online Writing is Business Writing Will Make You a Fortune

Never before in the history of the business of writing... Read More

shuttle from Midway Morris ..