Everyone focuses their web marketing efforts on search engines, and while this is a large part of traffic generation, it's not the be all and end all of selling from your website.
One of my Weekly Tips a week or so ago was to write articles, and become an expert. Becoming an expert in other people's eyes is sometimes as simple as being the person to write the article they read.
So here are 7 reasons why you should become An Expert to attract more visitors to your site.
1) By having an article out there, on other websites, in ezines and given out to potential clients, you're branding both your website and yourself. Every article should include your name, business name, website address and email address, as well as a short sentence about what you do (called a resource box).
2) By writing about topics that you know about, you will become known as an expert. If people read enough of your articles, and find that they are helped by them, when they have money to spend then they'll come to you.
3) Writing articles and submitting them to other websites may mean that you get a headline on the front page of their website. This is extra exposure for you and your company.
4) If a website archives its articles, you'll still be getting advertising (for free!) days, weeks and months after you wrote the article. I still get visitors to my website www.nikkipilkington.com from an article that I originally wrote in 1996!
5) If your writing style is good, it may attract the attention of other online publishers, or even offline magazines, and you may be asked to write other articles, or even to speak at seminars. Not only is this work usually paid, it also spreads the word about your business even more.
6) If you write articles regularly, start up a mailing list so that anyone interested in reading them can sign up. Make sure that you send your articles to your mailing list before you send them anywhere else ? give people a reason to be part of it! This gives you a list of people looking forward to your articles, and who will most probably visit your website after reading.
7) If you advertise in local media, writing an article is a good way to make your advert stand out ? more advertorial than blatant advert. The reader gets advice and information, and in return they'll remember you ? build loyalty and when they're eventually looking to spend money on the services you provide, they'll think of you first
So there you have it ? great reasons to write an article on something related to your business right now!
If you would like a list of places to submit your article to once it's written, please email me and I can provide a list to you.
Nikki Pilkington, of Milton Keynes based Internet marketing company NikkiPilkington.com tells us more about how article writing can help us sell more from our website.
Nikki Pilkington is owner of Milton Keynes based Internet Marketing company NikkiPilkington.com, and writes articles, hints and tips to help people looking to promote their website for free. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.
Get the Facts you need to start promoting you free... Read More
Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More
No one can logically argue against the fact that content... Read More
Earlier, I published part 1 of this series, which contained... Read More
Chances are good that the next article or book you... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
We all know that article writing is a great way... Read More
Most business owners are overwhelmed with the day to day... Read More
Good technical articles are challenging to write. They're time-consuming, demanding... Read More
Although this may sound like a funny metaphor, if you... Read More
This is Part 2 of a 2 part article -... Read More
I am sure that there would have been a moment... Read More
Been reading up on SEO? If so, you know that... Read More
Some six weeks ago, I began writing and submitting articles... Read More
Being an Internet Article Author is far and away the... Read More
Article marketing works like this. The majority of webmasters are... Read More
Marketing on the internet can be a costly procedure, especially... Read More
It's no secret that writing and publishing helpful articles is... Read More
It is a well-known fact that a key to obtaining... Read More
1. Write to one person.When you're writing your article picture... Read More
You may be wondering what persuasive writing has to do... Read More
Writing a great deal of articles myself, I see a... Read More
One of the most tried and true methods of self-promotion... Read More
What should be in your article summary? It's otherwise known... Read More
It is important for all webmasters to realize that if... Read More
ikea kitchen remodel skokie garage second floor addition island lake ...Online publishers, ezine subscribers, and Web visitors want short, useful... Read More
"Ten Tips" articles are the easiest piece to write because... Read More
Writing articles for magazines, the Internet or the local community... Read More
If you have writing skills and want to use your... Read More
How does a writing agency market itself effectively in a... Read More
Adsense is a program designed by Google to help publishers... Read More
It's not enough to scatter your articles across the internet... Read More
When you frequently post articles on ezines, you might be... Read More
By default, Microsoft Word automatically changes straight quotation marks (... Read More
Publishing articles on the Internet is a tremendous way to... Read More
When I was first advised to start writing articles, this... Read More
In today's busy world, whether your business is large or... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
SEO writing is very different from content writing, article writing,... Read More
Not writing articles yet? You really should try it, if... Read More
Writing and distributing articles on the internet is one of... Read More
Queries are not written like business letters or emails; they... Read More
Online writing is really self-publishing made easier and potentially much... Read More
By avoiding these common mistakes, you will greatly improve your... Read More
All writers aspire to recognition, but are we dedicated? Ambition... Read More
Take a look around the Web and you'll find thousands... Read More
A lot of great ideas happen when two or more... Read More
Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More
Many writers struggle with the decision of whether or not... Read More
The Whole reason you write those articles is so you... Read More
Article Writing Article Writing |