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Achieving Differentiation With Your Website

Internet Marketing is not a miracle marketing strategy ? competition still exists and you need to have a unique approach with regards to:

Web Design
Just as in the "real world", where your brand needs to have a unique look and feel about it, so does your website. You won't have much luck finding a web design template that is consistent with your corporate identity.

Web Page Layout
Layout refers to the way in which your content and navigation system is arranged on your web pages. It's not always easy to have a unique layout ? you might argue that you will either have your navigation menu displayed vertically or horizontally across to top of the page. If you can come up with a unique design, you can come up with a unique layout. The more unique the layout the more unique the interaction the visitor will experience.

Interaction
Interaction refers to the way the visitor interacts with the content of your website ? you can achieve unique interaction by adopting functionalities that have not been used often before and by having a unique layout & design. Just be sure that these functionalities are user-friendly and do in fact enhance the visitor's experience.

Web Site Content
Content refers to your verbal approach and the type of information you are providing to your website visitor. The Internet is all about sharing information ? so why not tell your visitors what they want to know! Providing "quality" content will not only add value to your website visitors experience on your website, but is also vital in help you boost traffic to your website from search engines.

John Simms is an Internet Marketer for Eiledon Solutions, a website development & design company in Cape Town, South Africa. Visit the website for more info.

In The News:

Scientists have discovered a stellar system where the formation of planets might take place in dust and gas rings within a “warped circumstellar disc around multiple stars.”
A Texas city released nightmarish video this week showing piles of ants floating in floodwaters caused by Tropical Storm Beta.
Damage to coastal areas in Alabama and along the Florida Panhandle has been revealed in new aerial imagery.
Photos of a baby gorilla and its mother have gone viral after the mother was spotted cuddling the miniature mammal.
When a shark attacked her husband during a snorkeling trip in the Florida Keys, his pregnant wife didn't think twice, jumping out of a boat to pull him to safety, a sheriff's deputy said.
In an Atlantic hurricane season that's broken records, a tropical system managed to come back to life a week after hitting Bermuda.
Enceladus, Saturn's mysterious moon that could support life, may be more geologically active than previously thought, according to a new study.
An asteroid will have an "extremely close encounter" with Earth on Thursday, when it flies by the planet at a distance of fewer than 20,000 miles, according to the Virtual Telescope Project.
An invasive bug is spreading in the Northeast and sparking serious problems for apple orchards, with some orchard owners saying they are dealing with thousands of spotted lanternflies a day.
The devastating storm surge from Hurricane Sally that swamped the Gulf Coast last week has left thousands of starfish washed up on one beach in Florida. 

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