vinyl siding installation south barrington painting aluminum siding concrete siding hardie board siding bannockburn hardie board siding round lake beach .. Chicago Drug testing

Why Ugly Sites Sell More Than Pretty Ones

What the heck is going on lately? Most internet websites I go to now, all I see are pretty graphics everywhere. I see moving images, I see crazy JAVA, things flying around.

Don't get me wrong, some of these graphics are truly amazing - I love to see them! But, that's the problem! I only love to look at them, when I'm done looking at them, I LEAVE! Lately, there's been a disturbing trend of everyone spending huge amounts of money on web graphics. The problem? There is NO proof that this really helps your sales!

As a matter of fact, one of my biggest money makers is a consulting service...

www.SingalMarketing.com/consultingte.html

...I put that page up in 5 minutes (after writing my copy). Believe it or not, but even being such a high priced service - that page converts about 2.5% - of course I get very targeted traffic...

LOOK AT HOW UGLY IT IS!!!

BUT, it has content! It has great copy, it's got my face, my voice and a great service - the ACTUAL key ingredients to making a website that sells...Now, the problem is that most people are very logical - you would THINK that a good looking site should sell more - it makes sense right?

You expect that a good looking site probably increases your credibility - I mean, come on, it shows your visitor that you REALLY mean business, yadda yadda yadda...But, again, look at MY site - I'm selling a high priced consulting service to business owners - I'm actually selling my expertise in the internet business world. Yet, the site design (or lack there of) seems to have NO influence.

Just so you know, I DID try a nice fancy design for that page. You want to know what happened to my conversion? It plummeted down to 1.4%! Now, that I've got your attention, let's look at why it is that a prettier site probably sells less:

1. More graphics take longer to load.

Not everyone has fast internet yet - actually, most people don't. No one wants to wait for hours for a site to upload!

2. More graphics distract your visitors from your message.

Your graphics can actually work against you because your visitors spend more time focusing on them than they do focusing on your copy! Remember, it's your COPY that sells - so if the visitor isn't reading the copy - he/she is NOT going to buy. Period.

3. Some visitors may not like the colors, you may be sending the wrong message to different cultures.

Just because YOU love the colors of your graphics and you love the color scheme of your website does NOT mean that your visitors do too. There it is, those are the three MAIN reasons to keep your website AS neutral AS possible.

------------------------------------------------------
So, remember, PRETTY does NOT always equal more sales!
------------------------------------------------------

Ugly sites DO sell and will continue to do so. What matters is what you're selling, your own expertise, and your copy writing. In the end, the best way to know what works best for your visitors is to TEST, TEST, and TEST some more!

Until next time,

Anik Singal
http://www.AffiliateClassroom.com

This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he's looking for a few students to train one step at a time.

In The News:

How to Make the Online Sales Copy for Your Website More Conversational

It has been said that the best online sales copy... Read More

How To Choose A Website Designer

Now that you have decided that it is time to... Read More

Website Maintenance: What Does it Take to Manage Your Website?

Every action has a beginning phase where you launch your... Read More

So You?re Hiring a Web Designer?You Have the Right to Demand these 7 Perks

Whether you're hiring a designer who has created 10 sites... Read More

What to Avoid to Make Your Website Design Effective

The effective design is this one, which is maximum simplified,... Read More

The Key to Getting More Magic Shows Booked Online

This article is the result of a conversation I had... Read More

The Next Marketing Tool: Deisgn

Design sells. It's something that all of us know, but... Read More

Marketing Basics for the Webmaster

What is the relationship between Marketing and Web designing? How... Read More

Website Conversion Secrets Revealed

In my last article entitled, Maximizing The True Value Of... Read More

How to Make Effective Use of Web Fonts

Writing for your web site is not the same as... Read More

Color Psychology in Marketing

On the internet we don't deal with face to face... Read More

Is a Web Site Builder Right for You?

A web site builder can be a real life saver... Read More

Can Your Visitors Contact You From Your Website

Argh, where's the contact button?! Believe it or not, some... Read More

Flash Doesnt Always Add Shine to Web Efforts

The trend today to overuse animation in a website's opening... Read More

Quality Website Design At An Affordable Price

I always have people asking me if I know of... Read More

Making Good Websites that Stand Out

Websites, there's literally billions of them out there in cyber-space.... Read More

How to Choose Web Design Company?

Before deciding on which web design company to choose, you... Read More

Website Polls For You And Your Visitors

Setting up a survey on your site is extremely simple... Read More

Cheap Website Design In Birmingham

Due to the large number of people offering website design... Read More

4 Things That Make A Web Site Great

First you need original content. Content is the heart beat... Read More

How To Rescue Your Graphic Design Project When All Else Fails

Whether you're giving a critical sales presentation to a client,... Read More

A Web Site That Sells Is All One Needs To Have A Successful Online Business!

There are more than billions of Web Sites, running Online... Read More

Setting Up a Website

Where does a person start when setting up a website?... Read More

11 Steps to Sticky Web Site!

An attractive and user-friendly Web site is crucial to attracting... Read More

Website Redesign for Existing Websites

Does your website need a re-design? Here are some questions... Read More

led parking garage lighting induction shoebox Pete's produce ..
led parking garage lighting induction shoebox Pete's produce ..