Home
>
Web Design
>
Building a One-page Website

Building a One-page Website

You've designed your logo, and you're ready to print your business cards and other marketing collateral materials. You want to include your website address (also called a URL) to build your credibility. However, you're not quite ready to write and design a full website. At the same time, you don't think it's a good idea to distribute your new printed materials showing your website URL and to have only a blank web page waiting for your potential client's inquiries. What to do?

Does this sound familiar? Many entrepreneurs who are starting small businesses find themselves in this position. We suggest that you build a one-page website to use in the interim. Elements to design into your one-page website include:

- Your brand identity graphics. Include your logo and visual vocabulary elements on your website for a consistent look and feel across your materials and to build your brand recognition.

- A short description of your business. This description should be between one paragraph and one page in length when typed into a Microsoft Word document, and it should also be concise. You don't want your one-page website to be a scrolling monstrosity, website visitors will read the content of a shorter page. And, the ultimate goal of your page is for people to read it and learn more about you!

- Your contact information. It's very important to include information about how to get in touch with you ? in case someone stumbles upon your website, becomes interested, and wants to hire you! It will also serve as a great reference for any of your current clients or anyone you meet while networking who loses your business card before they have a chance to call you.

- A testimonial from a client, to enhance your business's credibility. An enthusiastic, signed testimonial by a real person ? you provide a link to their website as "proof" of their existence ? will begin to calm any fears that a potential client may have. This makes even a basic one-page website compelling.

You will see that even a one-page website can bring in new clients and help to convert prospects to clients. And, since having a website is a "must" in today's business world, your marketing package will be up to date as well.

You can use a one-page site as a starting point for a much larger site in a step-by- step manner. Writing one or two web pages at a time and developing a five- to six- page (or more!) site over a period of time is a much less daunting task than developing a full site all at once. Even my 330+ page (and counting!) website started as a one-page site.

The most common excuse that people have for not having a website for their business is that they don't know what to include on it. If you have a hard time writing a single page about your business, try recording yourself talking to a friend or client about your business ? it's often easier to tell someone your story than to stare at a blank page.

Another reason to have a one-page website developed would be to get a jumpstart on building search engine rankings. You can include search engine keyword phrases into the text on the page, and then submit the one-page site to the engine's ranking software. You'll get established in the search engines and will be able to begin building your site's search engine profile and history. This is the beginning of excellent search engine optimization and the first step on the path toward great rankings that will drive many visitors to your site.

A great advantage of having a one-page website is that you can include your URL on your printed materials. You won't have to reprint your cards and collateral when you do launch your full site!

About the Author

Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable ? and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit: logo design at logo design

Chicago limo Skokie ..

In The News:

An artificial intelligence-powered home security system can fire paintballs and tear gas at trespassers. The camera identifies human faces and animals.

Technology expert Kim Komando gives her tips and tricks on enhancing your user experience a smartphone and other devices you use everyday.

A new camera called NUCA uses artificial intelligence to create deepfake photos of subjects by stripping away clothing in close to real time.

The Kimberley Kube trail-ready camper has a compact but spacious design and combines luxury, functionality and ruggedness for a weekend getaway.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Emails instructing you to reset your password for an account may be legitimate, or they may be scams. Kurt "CyberGuy" Knutsson explains.

Northrop Grumman's Manta Ray uncrewed underwater vehicle aims to revolutionize undersea missions — it glides through the ocean without human assistance.

Learn how to work Google's calendar application to streamline and organize your daily tasks from technology expert Kim Komando.

If you do not want Facebook to have automatic access to your private photos, follow our tips to protect yourself. Kurt “CyberGuy" Knutsson shows you how.

Kurt “CyberGuy" Knutsson goes into detail about Apple’s recent iOS update that allows iPhone users to instantly translate spoken language simply by using the Action Button.

Safeguarding your digital life with a reliable physical backup isn't just a precaution, it's a necessity. Kurt “CyberGuy" Knutsson provides the essential backup checklist.

Kurt “CyberGuy" Knutsson reveals how a Redditor exposed false recycling claims at their apartment, highlighting a report that only 21% of U.S. recyclables are processed.

Kurt "CyberGuy" Knutsson offers a travel toolkit featuring five technology tools to help you with booking flights and hotels for your summer vacation.

The bubble behind the clock on your iPhone can appear in different colors. Kurt "CyberGuy" Knutsson explains what each of those colors mean.

Scammers are using the power of artificial intelligence to mimic voices of people and are using the fake voices to commit crimes, like kidnappings.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech guru Kurt "CyberGuy" Knutsson explains the science behind the Invisibility Shield, a 6-foot shield that makes people become invisible.

The International Olympic Committee on Friday announced plans to use AI in various Olympic aspects, including athlete identification, training and judging.

Tech guru Kurt "CyberGuy" Knutsson explains an easy trick to avoid squinting while working or surfing the web by zooming in on your personal computer.

Streaming giant Roku has recently been targeted by a pair of cyberattacks, and the company confirmed over a half million Roku accounts were compromised.

The Land Aircraft Carrier combines an all-terrain, six-wheeled vehicle with a two-seat aircraft, which features electric vertical takeoff and landing.

The European Union has sent TikTok a "request for information" on the video sharing platform's newest app, TikTok Lite, under the Digital Services Act, with the aim to clean up social media.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI is warning the public about a recent phishing scam via text that claims its targets owe money in Pennsylvania for unpaid road toll charges.

Your Apple Music settings may be revealing to your contacts what you're listening to. Kurt "CyberGuy" Knutsson explains the process to change those settings.

Building a One-page Website

Web Design