joanna gaines bathroom remodels spring grove jrehn remodeling finishing an unfinished basement lake-in-the-hills best kitchen remodels round lake beach bedroom over garage addition .. Chicago Drug testing

Innovation Management ? Measuring Failure

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Measuring Failure

Failure is one of the hardest pills to swallow. Commercial failure is obviously not good: a continuous negative cash flow is bad news for all stakeholders. But there are degrees of failure and it can be measured:

a) Failure can lead to success. Ridley Scott scored a commercial failure with Blade Runner but went onto make some of the most commercially successful movies of all time.

b) How close was the endeavour to the strategic fit with the firm? Did the development and commercialisation cause long term problems?

c) Did the firm pick up any technical expertise that can be applied to other ventures?

d) Did the organisation pick up any business competencies along the way?

e) As a strategic option, was this the right thing to do? Knowing the wrong direction helps focus activity towards the right path.

f) What did we learn about our customers? Coke learned a lot about their customers when it brought out New Coke.

A good analysis can yield positive outcomes and convince shareholders to embark on similar projects in the future.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

In The News:

Success Secrets - What They Taught You About Success Back in 10th Grade

Let me say this to get it out of the... Read More

Fantasy Versus Reality

Building wealth isn't something for the frightened, ignorant, and lost.... Read More

How Close Is Your Fortune?

A farmer in Pennsylvania decided to sell his farm, but... Read More

The Ancestral Cream

"I am the greatest warrior. I have fought with gods... Read More

Marching To A New Beat

For our family, the Fall is filled with Friday Night... Read More

Forget Dreams...Have Visions!

Do you still keep that all important 'Inner Spark Alive'?... Read More

3 Power Tips To Increase Financial Success FA$T!

Have you ever wondered why some people seem to be... Read More

In Success Language, Failure Means You Are Almost There!

We all know as we are progressing towards our personal... Read More

Gratitude, Faith, and Clarity of Purpose -- The Most Powerful Statement

"Things might have been worse"This is the most powerful, dynamic,... Read More

The Ungiven Gift

He was pencil thin and walked with a limp. A... Read More

Three Proven Ways To Leverage the Big Power of Small Changes

Successful people set ambitious goals. But the high standards and... Read More

Leading And Influencing An Audiance Of One Or A Hundred

Because Not All Skills Are Equal?Public Speaking MasteryHello,Tom Cruise is... Read More

Belief And Action Succeed

For centuries Protestant Christians have argued that you can reach... Read More

I Havent Failed...I Just Havent Finished Yet

How many times do we fail at something, then attemp... Read More

It?s Sure to Succeed

There are "How to" seminars on virtually every business topic.... Read More

How to Lose Your Money, Fake Your Destiny with Great Success

Everyone talks about how to be successful through hard work... Read More

How to Talk Yourself Into Success

You've tried and failed. You've watched others fall. You're wiped... Read More

Accelerated Learning is Profitable

Accelerated learning is not only practical, it is profitable. Acquiring... Read More

The Imposter Syndrome - Do You Feel Like a Fraud?

There is a disquieting trend emerging among women particularly -... Read More

Enterprise Is Better than Ease

If we are involved in a project, how hard should... Read More

How to Have an Amazingly Satisfying Year

I started taking stock of my year in 2002. I... Read More

Success Lessons I Learned From My Single Mom

I was at a dinner party the other night when... Read More

The #1 Way to Control Your Mind for Success!

People say: "One can't help one's thoughts." But one can.... Read More

Self Esteem

Self-esteem is very important. It is the way we view... Read More

True Success In Wood And Water

Let's get right to the point, folks.We're all looking to... Read More

high efficiency lighting fixtures energy saving street lighting Pete's produce ..
high efficiency lighting fixtures energy saving street lighting Pete's produce ..