Home
>
Success
>
Creative Destruction

Creative Destruction

This past Memorial Day weekend I decided to revisit my bookshelf to poke around and reminisce with books I'd read over the last decade. You see, I not only like to collect great books, I also date each one to remind me of when I read it. My 'invisible finger' guided me toward a book I read seven years ago titled, "Wealth and Freedom" by David Levin. Wealth and Freedom (I know?sounds boring) is a great read on political economy for non-economists?like me.

In the second chapter titled "Capitalism", Levine dedicates a segment to a phrase made popular by the Economist Joseph Schumpeter; that phrase being 'Creative Destruction' which describes the chaotic changes that occur when a new product (i.e., technology) or service is introduced into the market. For example, remember when the Compact Disc was introduced ushering in the dramatic decline of the use of audio tapes. The most current example is how Digital Video Discs (DVDs) are now ousting VHS tapes from our local video stores. Soon, even DVDs will be replaced by high-speed internet downloads.

What happens to the old products? Gone. What happens to the people that use to work for the audio or VHS tape companies? They eventually move to another position or go to work for these new digital companies. In the end, the consumer wins because a new and more efficient product has been created making our lives more convenient (e.g., no more fast forward, less shelf space for CDs and DVDs, etc.).

Change is the ongoing cycle of capitalism. Introduce a new product. It then creates an upheaval in the marketplace. The upheaval settles into normality until the next creative destruction (new technology) comes along.

As I reread Levine's description of creative destruction, my mind wandered onto the topic of success. I began to think about the many people who are so comfortable with their lives that they don't want anything to change. Yet, many of them live quiet lives of desperation; who deep down inside want change. They want something exciting to happen to their existence. But when something new is introduced into their normal daily life, they're quick to reject it. Herein lay one of the greatest conundrums of success. We want our lives to change, but we don't want anything to change that would cause us to have to make changes. Huh?!

In the marketplace, change is forced upon us by the creative minds of individuals with new ideas and visions. But in our personal space, who will force change upon us? Who will force us to change our habits of failure into habits of success? Who will force us to try something we've never done before? Who will coerce us to move beyond our comfort zone? Who? You, that's who!

Many of us are waiting for a 'change agent', a creative destructive force that will make our lives, in the end, better. Unfortunately, the majority of people wait all their lives for such a creative force of change that never shows up.

I don't need to tell you that you can't wait for a creative destructive force to make you do what needs to be done. No 'great power' is going to intercede in your change until you consciously decide to make it happen. Nothing will happen until you creatively destroy the old patterns that haven't been working over the years.

Creative destruction for you is a commitment to stop, evaluate and redirect your energies toward your aspirations regardless of the unintended consequences. You can't predict what may come when you start to reconstruct your live. You can't prognosticate every outcome. You can't always assuage your fear of failure. What you can do is convince yourself that your present life is not enough and that if something is to dramatically change, you must make a dramatic change in your approach.

So here's what I want you to do. Introduce the cycle of success (creative destruction) into your life. Start a new activity or good habit today. That habit will create some upheaval (i.e., change) in your life which will eventually settle into normality until you introduce the next creatively destructive habit.

Where do you begin? You begin by doing things you've always feared doing. Read a book that will inspire you. Begin by doing little things you've always put off for tomorrow. Begin by taking small risks and a few leaps of faith so you can begin to reformulate, reconstitute, reconstruct the new you while at the same time creatively destroying the old you.

Like anything in life that's worth pursing, change comes with a cost. You will have moments when you are uncertain of the direction your headed. There will be moments when you'll want to revert to the old you because it seems easier. There will be times when you wish you could just go back to your old life. Don't do it! Although these tendencies are a natural reaction to change, you must resist the urge to regress back to mediocrity.

The outcome of creative destruction will not be immediately evident. Only as time passes and as you begin to redefine your life will you be able to appreciate the benefits of your self-inflicted upheaval. New patterns bring new thoughts which lead to even newer patterns of success.

Albert Einstein defined the definition of insanity as doing the same thing, the same way over and over again and expecting a different outcome. Both Einstein and Schumpeter understood that a new YOU will only emerge as a result of a change in YOU.

Victor Gonzalez, top Hispanic motivational speaker and author of "The LOGIC of Success". For more info go to: www.thelogicofsuccess.com or by email www.thelogicofsuccess.com

weekly home cleaning Lake Forest ..

In The News:

A personal data protection guide revealing 10 signs your information is circulating among data brokers and practical strategies to regain control of your digital footprint.

New Android security updates include smarter scam detection, Key Verifier for identity confirmation, Find Hub tracking and Advanced Protection to safeguard your phone and data.

Tech expert Kurt “CyberGuy" Knutsson reports that scammers made a fake Venmo that mimics a real cancer nonprofit’s handle.

Tech expert Kurt “CyberGuy" Knutsson says Hugging Face has launched affordable open-source humanoid robots for home AI exploration.

Tech expert Kurt “CyberGuy" Knutsson tells how one person almost fell for a phishing scam despite strong security. Learn to spot and stop scammers.

Tech expert Kurt “CyberGuy" Knutsson takes a look at the Mercedes Vision V luxury van and its 65-inch screen, 42 speakers and first-class comfort.

A third-party dental marketing agency's unsecured database exposed millions of patient profiles with personal information that could be exploited for identity theft and insurance fraud.

New York-based Aircela unveils refrigerator-size device that converts air and water into fossil-free gasoline, with initial deployments planned for 2025.

Your home address is easily accessible on people finder sites, putting you at risk for stalking and identity theft, but data removal services can help protect your personal information.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Robot combat evolves at Unitree's Iron Fist King event as G1 robots face off in China, featuring knockouts, precise strikes and agile machines that can perform side flips.

Take control of your digital privacy with actionable tips like Facebook privacy checkup, location tracking management and data removal services to protect your personal information.

Smart TVs and streaming devices manufactured in China are being compromised by BadBox 2.0 malware before users even power them on; infections have been detected in 222 countries.

The lightweight, 15-pound Tenniix tennis robot mimics pro playing styles like Nadal and Federer, using AI trained on 8,000 hours of professional tennis data.

Oak Ridge's uranium enrichment facility supports America's AI ambitions amid concerns that China's aggressive nuclear reactor construction could give it an edge in powering data centers.

Facebook scam ads now leverage AI and deepfakes to create convincing celebrity endorsements, targeting specific demographics with sophisticated schemes.

Apple unveils iOS 26, macOS 26 Tahoe and iPadOS 26 with translucent Liquid Glass design at WWDC 2025, featuring ChatGPT integration as competitors advance rapidly.

The Atom Touch prosthetic arm combines an AI neural interface with EMG sensors, allowing amputees to control individual fingers with precision at an affordable $25,000.

Aspen officials aim to have crews on the scene within five minutes — something they say would be nearly impossible without precise location data the AI technology gives.

Tech expert Kurt “CyberGuy" Knutsson says iPads are usually secure, but hackers can access them. Spot warning signs early to protect your data.

Tech expert Kurt Knutsson reveals how to easily move photos and videos off your iPhone or Android to securely protect your favorite moments.

The Social Security Administration is launching digital SSN access this summer. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to use it and protect your identity.

Glide underwater with CudaJet and make the ocean your playground. Kurt “CyberGuy" Knutsson discusses the redesigned tech that might be your next big thrilling adventure.

Protect yourself from login alert scams with five security steps, including avoiding suspicious links, checking account activity and enabling two-factor authentication

Skip the usual Father's Day gifts with personalized ideas for tech enthusiasts, home brewers, pool owners, seniors, outdoor lovers and privacy-conscious dads.