1. Target
You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal.
2. Be Different
If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.
3. Build a Team
Don't hire an employee to fill a position. Employ a person to be part of a team to build your business.
4. Be Fast
Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now.
5. Say Thank You
A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.
6. Be Consistent
Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always.
7. Smile
Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.
8. Fanatical Optimism
The glass must always be half full. Attitude will always win out in the end and infect all of those around you.
9. Sell Soft
Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.
10. Leave Your Comfort Zone
Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.
Brian Grinonneau is the general manager of McMann and Tate Advertising, an agency that works exclusively with the small business owner to help them stand out in an increasingly crowded marketplace where much of the advertising and products look the same.
Culver prom limo ..If you're anything like me then you dislike with a... Read More
You can't imagine how many people ask me how I... Read More
Most small businesses simply go about their daily business and... Read More
The start of a new year is a time for... Read More
You're pretty proud of yourself! After all, only four months... Read More
Let me get right to the point. The single most... Read More
When should you create a foundation in order to solidify... Read More
There's no question that hard work and a little luck... Read More
Consistency is a huge word when operating your business. I... Read More
Is it right for you?If you decide to advertise your... Read More
Starting and managing a small business is no fun chore,... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
In a world full of complications sometimes we overlook the... Read More
American small business is again in transition. Many employees, now... Read More
Having a successful business means also having a good working... Read More
People will always stress that having a well researched business... Read More
It is most fascinating to study how entrepreneurs spot opportunity... Read More
Anyone in business today realizes both the natural dependency on... Read More
Nothing can drive a business down faster than customers who... Read More
Running a small business requires many skills. However, to do... Read More
Perhaps you are building a new home office or you... Read More
You've come up with the best idea since sliced bread,... Read More
What unspoken message are you sending your clients and customers?... Read More
As a practise gets larger & larger the associated problems... Read More
Service Cleaning Businesses must maintain their equipment in order to... Read More
Wood Dale limo ..The temporary staffing industry continues to expand, with yearly double-digit... Read More
Each day we hear of companies entering the franchising industry.... Read More
Running a business on the net these days can be... Read More
All legitimate home business entrepreneurs insist and announce loud and... Read More
There are no "rules of thumb" in the pursuit of... Read More
Deciding to start your own franchise is just one of... Read More
Support is critical for your small business survival. You may... Read More
Who is responsible for maintaining the business relationship?Nurturing a business... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
How is your pipeline structured?I assume most of you have... Read More
Think the best way to get more customers is to... Read More
If you are the boss and you think your job... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
The day care industry is expanding. There are now more... Read More
When you feel like you're always busy working on your... Read More
It appears the mini-blimp indoor theme and concept is making... Read More
How do you sponsor an event and get personal introductions... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
Seventy percent of US households use the web when shopping... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
If a customer owes your local business money, it's hard... Read More
It is an American dream to own a business. But... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
To maximum potential profits and dollars in a mobile washing... Read More
If you're an entrepreneur responsible for your own small business... Read More
Small Business |