backyard room additions easy house additions home addition with basement third lake home addition construction buffalo grove md kitchen and bath buffalo grove .. Chicago Drug testing

Naming Your Business: 3 Tips To Ensure Success

If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, "What should I name it?" And while you may feel pressure to make this decision quickly, I caution you to not make it lightly. What kind of things should you take into consideration when choosing a name?

(1) Don't Use Your Own Name

Well, first of all, use a name other than your own name. I often see service business professionals opening up shop and simply using their name, and the title of the service they offer. For example: Joe Smith, Accountant. I made this mistake myself, early on in my business, operating as Debbie LaChusa, Marketing Consultant.

Why don't I recommend this?

Because your name means absolutely nothing to your prospects. Often you only have a split second to get a prospect's attention. Make the most of that split second by having a name that communicates something of value about your business. Or a name that tells your prospects what your business is all about, or represents a benefit you offer, or how you deliver your service differently or better than your competitors.

(2) Create A Meaningful Name for Your Business

When I was operating without a business name, I remember calling prospects and clients, and having the receptionist ask, "Debbie with what company?" I realized relatively soon that if I wanted to be taken seriously, and I wanted to be quickly understood, I needed a company name. I was trying to build a business after all, and I wanted people to recognize who I was and what I offered.

So I started using the name, DLC Marketing and I incorporated to make it official. Now I at least had a real business name, and when I contacted prospects they took me seriously. It was amazing the difference it made in the number and caliber of clients I was able to land. All of a sudden, I was a company, not an individual. Mind you, nothing else had changed. My services were still the same. I still worked out of my home. I still did not have a staff (although I had to hire partners to help out with all of the work!). But suddenly I came across differently when calling on prospects.

But even then I thought, DLC Marketing, Inc. still isn't a great name. What does it tell people about what I do? It tells them I do marketing, and certainly I, or my web site copy, could explain my services and how I was unique. But what if they never got past the still somewhat nondescript name?

(3) Choose A Name That Communicates An Idea

So I started thinking about how I could name my business differently to communicate my unique selling proposition more clearly. And that is when I came up with the name 10stepmarketing. To avoid having to re-incorporate, and because 10stepmarketing is a service I am offering that is closely related to the marketing consulting services I offer through DLC Marketing, Inc. I have chosen not to re-name my business, but to rather just market using the 10stepmarketing name.

The initial response has been amazing. Suddenly people instantly want to know more about what I do. They ask questions and they want an explanation. That never happened with the other names I was using.

You see, the name 10stepmarketing communicates an idea. Something the other names did not do. So the prospects I encounter that resonate with the idea it represents immediately want to know more. Is 10stepmarketing a great name? I don't know. But I do know it is strategically focused on the services I deliver, and I am almost embarrassed to say that my previous business names were not (I am a marketing consultant after all. I should know better!). And I can't argue with the response I have received thus far.

So if you have a new business, product or service to name, think about what you want that name to communicate to your prospects. What do you do or offer that is unique or different? How could you describe your product or service with a word or phrase that will make your prospects want to know more? Can you come up with a name, or make up a name, that is intriguing or benefit-oriented?

Spend some time brainstorming different names and then test them on your prospects, or business associates who are familiar with what you offer to make sure your final choice resonates and represents you uniquely and powerfully.

(C) 2005 Debbie LaChusa

20-year marketing veteran, consultant, author, teacher and coach Debbie LaChusa has developed The 10stepmarketing System to help small business owners successfully market their business, themselves. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com

In The News:

Secrets Revealed To Having The Most Professional Staff On The Telephone!

Do you have all the customers your business can use?The... Read More

Implementing an Internship Program

CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More

Small Business Success Secret: Focus on Your Genius Work?

Do you know what your genius work is? It's the... Read More

Build Your Small Business by Building Relationships

-- The One Pager Shortcut Series --People do business with... Read More

Why The Carwash Industry is Stagnant; What You Can Do to Change Your Field

Many years ago, I had warned the carwash industry of... Read More

How to Become Successful in the Field of Financial Consultants

Financial Consultants are one of the fastest growing industries today.... Read More

Accounting Methods ? Cash and Accrual

When starting a business, you have to determine the method... Read More

FTC Adding to the Franchise Rule

Last summer the FTC put forth a report and then... Read More

How Your Habits Control Your Small Business Success

Habit: A consistent behavior you perform so frequently that it... Read More

Lack of Vigilance Can Harm the Bottom Line

The easiest way to lift profits is to cut the... Read More

Business Development Is Not An Event

Cash flow. To stay in business, you've got to keep... Read More

Maintaining Your Carpet Extractor in Your Auto Detail Shop

Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your... Read More

Starting a New Business in a Small Town

Q. I am a former pastor who left the ministry... Read More

Arranging Your Fundraiser

When deciding to host a fundraiser for your company or... Read More

Take a Break - Have a Pity Party

Pity parties are nothing new. In fact, we do it... Read More

Passion Is Key To A Successful Business

Passion. Passion alone can make your business successful. As an... Read More

Small Business Marketing: Specialize or Generalize?

There have been many great points raised on both sides... Read More

Small Business Marketing - Clarify Success

When you hear the word "success" does it bring on... Read More

The End -- Fireworks or Fizzle?

Seems as though there are a lot of business closings... Read More

The Most Important Decision of Your Massage Business Career

Don't you find that there are so many decisions you... Read More

9 Things You Must Do To Maximize Your Chances Of Obtaining A Small Business Loan

To get approval for your small business loan application, you... Read More

Common Sources of Financing for Small Business

The choice of financing is an important determinant of whether... Read More

Do You Need Accounting Software for Your Small Business?

If you're anything like me then you dislike with a... Read More

Dont Let Your Small Business Fall in the FDCPA Trap

When someone owes your small business money, you certainly feel... Read More

Do Your Best; Hire the Rest

One of the hidden perks of raising six children is... Read More

induction street high bay led lighting fixtures Pete's produce ..
induction street high bay led lighting fixtures Pete's produce ..