innovative remodeling hoffman estates disability remodeling north barrington rps remodeling chicago building onto a house beach park home additions that add value buffalo grove .. Chicago Drug testing

Marketing a New or Small Business on a Budget

There are almost as many opinions and views on marketing as there are companies to market. The big names and multinationals will have an extraordinary amount of funding set aside in which to convey their marketing message to the masses.

The process will involve an inordinate amount of people, multiple marketing agencies, countless 'creativity' meetings and thousands of work-hours. From television adverts to full pages in the newspapers and glossy magazines, brand names and logos jump out at us and are instantly recognisable - such is the power of advertising on an extremely large budget.

Easily missed then in this marketing free-for-all are the smaller or new businesses, after the usually costly process of setting up a business with its requisite equipment, possibly an office or other type of premises, there is usually little or no funds available for marketing or advertising.

From the first trading day of a new business enterprise, the going is tough. It is small wonder therefore that most new businesses do little or nothing about marketing because of what they see as prohibitive costs. There are instances of course where new businesses have originated from someone's hobby or part-time occupation; in these cases, the market is usually already there and forming a company was the next logical step, immediate marketing was obviously not required to generate the first customer.

There are many advertising agencies that say there is no need for small businesses to spend a fortune on marketing. This is totally true, but what money a small business does have to advertise should be spent wisely and not just thrown at an agency that might end up failing to deliver. There are far cheaper and more effective ways to get a business on the map.

A website is essential to any business these days and will certainly be an asset. However, your site will be one amongst many millions of others and will not be of immediate use due to the nature of search engines and the way the Internet works in general; therefore you will need to look to other methods.

One of the most important things to bear in mind is not to run before you can walk.

Start small, start local. Unless you already have contracts from further afield, there is no point in casting nationwide for business when a vast amount is already likely to be on your doorstep.

Depending on what type of business you run, leaflets and flyers to other businesses or homes are a good way to get yourself known.

Always carry a business card with you they are invaluable, you never know when you are going to meet someone who wants printed contact details ? hey presto! - Instant advertising.

If you have access to a computer, join an online business forum. These are an excellent source of information help and advice from people in the same situation as you. Even those in the same line of business as yourself will usually be happy to offer their help ? don't be afraid to take it, you can always return the favour.

Contact your local Chamber of Commerce for practical sound advice on any aspect of business. They are there to help and are extremely knowledgeable and friendly people.

Business breakfast clubs are normally held once a week in most towns and cities and are another rich source of information and a great place to make contacts, again, don't forget to take your business cards with you.

The methods I have mentioned are by no means the only ways to market on a budget and have no doubt been written about before, and although they take lots of effort and are very time-consuming, they do produce results.

New and small business owners can often be the most innovative and creative marketers there are. They don't have the huge budgets of the corporate giants; they don't have large teams of creative designers, advertising executives, brainstorming committees, PR agencies or even a tea person! However, enterprising cash-strapped individuals are constantly striving to invent novel and cheaper methods of marketing their businesses, often with varying degrees of success. What must be reiterated though is that marketing and advertising need not cost a fortune, but can still be very effective depending on how you approach it.

John Sheridan is a professional proofreader of hard copy items and website copy. He also writes web copy and occasionally accepts small copy-editing assignments. He can be contacted at: john@textcorrect.co.uk website: http://www.textcorrect.co.uk

This article is the property of the author and may only be reproduced in its original form.

In The News:

Specialty Advertising in C-Stores

It appears the mini-blimp indoor theme and concept is making... Read More

Outsourcing ? A Positive Approach For Small Businesses

Outsourcing is the strategic use of outside resources to perform... Read More

Franchising VS Business Opportunity; What is the Difference?

The modern Franchise business model and the much different business... Read More

Is This The Way Its Always Been Done?

Let's face it, we all tend to get stuck in... Read More

Competition in the Market Place and Over Disclosure Regulatory Burden

The Federal Trade Commission is assisting competitor to cheat and... Read More

Financial Dose for Business

The goals of businesses have undergone much evolution from the... Read More

5 Small Business Management Questions to Help Choose Marketing Programs

As small business managers, we juggle limited resources in a... Read More

Perception: What Are Your Patients REALLY Hearing?

Never underestimate the power of perception! Perception plays a major... Read More

De-Ionization Decisions in Mobile Car Washing

Many mobile car wash operators would like to add de-ionized... Read More

How to Profit from Business Consulting Opportunities

Business consulting opportunities might be just what your are looking... Read More

Retail Customer Opportunities for Pressure Washing Companies

Pressure washing companies must look for customers in the retail... Read More

Pressure Washing Aircraft Hangers at the Airport

If you are looking for a way to own your... Read More

Politics, Environmental Rules, and Mobile Car Washes

During the California Recall Election, I was very interested. Without... Read More

The Inside-Out Business Plan? -- Your Small Business Plan in 10 Easy Questions

Writing a business plan for your Solo Entrepreneur business doesn't... Read More

Going Public: Now that You Have Successfully Made the Transition, What Do You Do?

Ok, you have successfully accomplished your dream of being the... Read More

Shortcuts Will Kill Your Business

Think of your business as a living, breathing, organism. It... Read More

Operating Your Small Business ? Everything Really Is a Project

Do you operate your business as a series of projects,... Read More

Setting Up as an Electronic Repair Authorized Service Center

If you plan to upgrade your workshop into an Authorized... Read More

Seven Common Mistakes Made By Small Business Owners

Most new small businesses won't be in business this time... Read More

11 Things Small Business Owners Can Learn From Rudy Giuliani

1. Leadership Is Learned ? While many people appear to... Read More

Multiple Clients Create Your Independent Business

Would you rather have one good client paying you five... Read More

Making Your Purpose Your Business Step #2- Getting From Point A to Point B

In my previous article, Step 1, your challenge for the... Read More

Starting a Tractor Washing Business

In the heavy equipment cleaning business you can make good... Read More

Going Public: The Process for Small and Mid-size Companies to Go Public

It's the dream of every person who starts a business... Read More

How to Profile a Client

At first glance, this topic may seem a little repetitive,... Read More

led wholesaler led parking lot fixtures Pete's produce ..
led wholesaler led parking lot fixtures Pete's produce ..