siding companies siding companies lake forest vinyl siding installation siding companies siding installation round lake beach .. Chicago Drug testing

Local Search and Internet Yellow Pages - A Whole NewVocabulary for Small Businesss

Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about to change, as Local Search methods become more widespread. Even for buyers expecting to spend their money close to home, more and more of them go to the Internet to locate desired products and services. They rely on search engines to find suitable vendors in the fastest, easiest way. Local Search combines the search query word or phrase with specific geographic terms, like city or zip code. That way, search results only include enterprises in that local area. Instead of information about a small enterprise being lost among millions of pages of search results, it shows up in a small pool of local providers. That's good for them, as well as the person looking for what they provide.

Small operations can easily be located by a whole new group of buyers Consumers don't simply go to the Yellow Pages when ready to buy - as they once did. Studies show that an astonishing 36% of online searches are conducted to find local businesses. About a quarter of all Internet users already conduct local searches. They'd do even more of it, if the desired small business data were more complete. Local enterprises need to prepare for the impact of changing customer habits. An easy first step is to include your business in Internet Yellow Pages (IYP), along with the printed Yellow Page directory. That puts your enterprise on the radar screen. Learn how your business can make the most of Local Search by visiting http://www.yellowpagesage.com.

You'll find reliable advice from experts in Yellow Pages and Local Search so you can get more mileage from your promotional dollars. Start by getting comfortable with search concepts, and improve your odds of being found when people search online for what you offer. You don't even need your own Web site to benefit from Internet Yellow Pages and Local Search. Learn the Relevant Terms Search Engine - method for locating the information available on the Internet; a program that searches Web pages for requested keywords, then returns a list of documents where the query terms were found Google and Yahoo, the major general search engines, have both shifted gears to make Local Search a priority when delivering relevant results. Spider (also called "crawler" or "bot") - goes to every page on every Web site and reads the information so it can be available to searchers; to "crawl" a site it collects and indexes information from it Specialized Search Engines - narrow focus of information crawled and indexed, like medical, business, or shopping sites Keywords - word or phrases used by search engines to locate relevant Web pages; words chosen to improve a site's search engine placement and ranking Search Query - search request, which the search engine compares to the spidered entries, then returns results to the searcher Search Results - compiled list of Web pages that a search engine delivers in response to a query; the number of items returned is usually overwhelming (in the millions), so searchers only bother to view results on the first pages Relevant Results - the test of a good search is whether the results obtained relate to what the person wanted to find, without a lot of irrelevant links Local Search - combining a geographic term in a search query to locate suitable providers in a specific area Pay per Click (PPC) - method of building traffic whereby site owners bid on search terms (keywords) that link to their site Geographic Terms - specific information about the local area that can be included in a local search: zip code, town, county, geographic region, state Top Ranking - sites shown on the first page(s) of search results Search Engine Optimization (SEO) - fine-tuning keywords and page content so the Web site rates high in search engine results Tags and Titles (on Web Pages) - provide site keywords and information to search engine spiders for indexing a site Internet Yellow Pages (IYP) - directory of business phone numbers and locations in a geographic area, organized by category; searchable data base accessed on the Internet Make your business easy for searchers to find The public is embracing the convenience of searching on the Internet to find information about local businesses.

However, their searches for desired information are compromised because so many local enterprises don't show up in the databases as yet. Those that do have an edge in their local market. Climb aboard! Make sure searchers can find you. For little or no money, you can expose your enterprise to the whole world. Whether or not your business has a Web site, you need to provide the information people are looking for in the places that they look for it. Local Search and Internet Yellow Pages open new avenues to buyers ready to spend. Best of all, they support and compliment your traditional methods of finding new business. So you cover all your bases. (c)2004, Lynella Grant

--Dr. Lynella Grant, an expert in visual communication. How printed materials send signals that strengthen or undo the words. Author, The Business Card Book & Yellow Page Smarts http://www.yellowpagesage.com Off the Page Press (719) 395-9450

In The News:

Do You Want Your Own Fully Programmable ERP? - Part 2

In the first article we mentioned the main characteristics that... Read More

Analyzing Customers in Your Business Plan

The Customer Analysis section of the business plan assesses the... Read More

Get Approved for a Franchise

Deciding to start your own franchise is just one of... Read More

Starting An E-Commerce Business: Baby Steps

Starting your own e-commerce business can be quite the adventure.... Read More

11 Things Small Business Owners Can Learn From The Supreme Court

1. Have A Strong Constitution ? Justices deliver decisions by... Read More

What To Consider Before Buying A Franchise

Here are some useful tips on what to consider before... Read More

Business Scents - Do They Work?

You see it often in large shopping complexes. Customers seem... Read More

How to Prevent Home Business Burnout

As a home business proprietor, you may already realize why... Read More

Operating Your Small Business ? Everything Really Is a Project

Do you operate your business as a series of projects,... Read More

Who Does Over Disclosure Really Hurt In Franchising?

Costs of over regulation and over disclosure end up hurting... Read More

Small Business Server Business Tips

Top 3 Ways to Maximize Your Small Business Server Consulting... Read More

Five Tips for First Time Entrepreneurs

It seems so long ago that I started my first... Read More

Three Small Business Secrets to Getting More Billable Time

As small business owners we're in business to make money... Read More

To Buy Or Not To Buy: Lawn Mowing Business

TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More

Self Serve Car Washes in the United States

In the 2003 Auto Laundry News Survey it was determined... Read More

Are You a Small Business Lone Ranger? Take My 10-Question Quiz To Find Out!

So what exactly is a "Small Business Lone Ranger?" A... Read More

Mobile Car Washes and Shoe Policies

Mobile carwashing is hard work, it is tough on the... Read More

Make Your Business More Profitable

More sales and more profit. Isn't that what you want... Read More

How the Crab Effect Obstructs Growth and How to Conquer It

Some of the greatest words of wisdom for any man... Read More

How To Build Business Credit

Having their own business is something many millions of people... Read More

Advertising - For Small Businesses (Part 1)

Is it right for you?If you decide to advertise your... Read More

Starting an Aircraft Washing Service

To wash an airplane there are many items you will... Read More

Buy a Flower Shop: Serious Considerations

You've always liked flowers and you think the idea of... Read More

Franchising Companies Relationship Strategies

Franchising Corporations need to maintain an iron fist when it... Read More

The Beauty of Focus and Plan B

Did you ever have one of those days or weeks... Read More

outdoor postlights led bulb Pete's produce ..
outdoor postlights led bulb Pete's produce ..