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Is Your Small Business Name Important?

You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.

One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective.

1. Identify your target market. Be specific. What are their wants and needs? Specific gender? How big are they? Do they make a certain amount of revenue? What do they look like? Draw a picture of your prospect.

2. Why should they do business with you? What are the benefits? What makes you different from all the other businesses in your industry?

Based on your answers to 1 and 2 above, brainstorm a list of words that could potentially turn into a company name. Put those combinations together and see what works best for you.

Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com

In The News:

Remarkable aerial pictures show pink-colored snow in the Presena glacier in the Italian Alps.
A prehistoric ocher mine has been discovered in a flooded cave complex in Mexico.
Researchers have discovered that enormous sea scorpions bigger than a human swam the oceans prior to the age of the dinosaurs.
A photographer has snapped a remarkable image of a young lion cub appearing to give a kiss on its mother's nose.
Israel launched a new spy satellite into orbit from a launchpad in the center of the country early Monday morning, the Defense Ministry said.
NASA experts have used radar technology to shed new light on the subsurface of the moon.
Just days after it spotted a "bat shadow," the Hubble Space Telescope has found a "feathered spiral" galaxy in deep space.
Just days after it pulled the plug on its rheumatoid arthritis drug to treat COVID-19, biotech company Regeneron said on Monday it was starting Phase III of its double-antibody treatment for the novel coronavirus.
The decapitated bodies of at least five sea lions found on the shores of Vancouver Island, Canada, over the past few months hint that there may be a marine-mammal serial killer on the loose, or perhaps someone who is lopping off the heads of already dead sea lions, according to news sources. 
Skywatchers have been enjoying the buck moon or July full moon.

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