Trevor limousine ... Chicago Drug testing

Fire the CEO

If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business.

Peter Drucker, way back in 1956, said, "Since the purpose of a business is to find and keep a customer, then the only two things that matter are marketing and innovation...everything else is a cost."

I love it when I get a business card from a small business owner and the title on the card says something like President or CEO. Think about it, how much time do you really spend each day doing the strategic work that name implies. Fat chance.

You can't really be the President because you're too busy making it, fixing it, and shipping it...as my friend Michael Gerber loves to say.

So why not make a bold move for the good of your company and just go ahead and fire the President or CEO of your outfit.

That's right, starting tomorrow morning fire yourself as the so-called President and rehire yourself as the Director of Marketing, because that's what will make your business come to life. That's what your firm desperately needs.

From this day forward you should think of yourself as the CMO or Chief Marketing Officer of your business. (And get some business cards with that title too.)

So how do you do that? You must become a marketing evangelist for your firm. You must preach to your customers, your suppliers, your bankers, and (perhaps most importantly) your employees.

And the gospel is this.

? Here's who makes a great client (Your Target Market)

? Here's what you do that makes a difference in their life (Your Unique Positioning)

? and...Here's how they can help you get to where you are going (Referrals and Strategic Partnerships)

Create a short statement for each of the above, plaster it on the walls, and teach it word-for-word to everyone who works for you.

That's it...that's your new job description. The difference this point of view can make for your business is staggering.

Now, just make sure you do a proper exit interview for the CEO in you so you don't get in any hot water with the folks down in HR.

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing consultant and creator of http://www.DuctTapeMarketing.com, a small business marketing system. You can reach him at John@DuctTapeMarketing.com or by visiting http://www.JohnJantsch.com

In The News:

Spinosaurus, the terrifying dinosaur that was the antagonist of "Jurassic Park III," was an actual "river monster," according to newly published research.
A satellite image shows the remnants of tropical storm Beta dumping rain over the southern U.S.
If the goals of the 2015 Paris Climate Agreement are not met, the Antarctic ice sheet will melt, resulting in global sea levels rising to the point where humanity will have to "give up ... New York," according to a new study.
Scientists have discovered a stellar system where the formation of planets might take place in dust and gas rings within a “warped circumstellar disc around multiple stars.”
A Texas city released nightmarish video this week showing piles of ants floating in floodwaters caused by Tropical Storm Beta.
Damage to coastal areas in Alabama and along the Florida Panhandle has been revealed in new aerial imagery.
Photos of a baby gorilla and its mother have gone viral after the mother was spotted cuddling the miniature mammal.
When a shark attacked her husband during a snorkeling trip in the Florida Keys, his pregnant wife didn't think twice, jumping out of a boat to pull him to safety, a sheriff's deputy said.
In an Atlantic hurricane season that's broken records, a tropical system managed to come back to life a week after hitting Bermuda.
Enceladus, Saturn's mysterious moon that could support life, may be more geologically active than previously thought, according to a new study.

California Department of Corporations Attempts to PR Their Benefits to Consumers

On Monday the Department of Corporations in California revoked franchise... Read More

The 5 Habits of Highly Successful Small-Business Owners

Have you ever wondered what the difference is between a... Read More

Hard Money Lenders -- No Money Down The Easy Way

Would it help you as a real estate investor to... Read More

Is This The Way Its Always Been Done?

Let's face it, we all tend to get stuck in... Read More

Small Business Checks ? Money Saving Options

When you go into business for yourself, there are many... Read More

You Dont Yet Know What You Dont Know

Someone new to business ownership recently told me, "Before I... Read More

5 GREAT WAYS to Gain New Contacts

What are the 5 best ways to gain new contacts?There... Read More

Breaking The Chains!

Everyday, customers and business owners are bombarded with billboards, logos,... Read More

The Franchisors Heavy Load

Why are we over regulation the franchising industry, what purpose... Read More

Creating a Power Plan

Part of the power plan is making sure you have... Read More

How to become a Career Coach for Profit

A career coach could be simply defined your job seeking... Read More

How to Successfully Avoid Becoming One of The 80% of Small Businesses That Will FAIL

It's a commonly quoted statistic: 80% of all small businesses... Read More

The Hidden Treasure in Your Business

I started working with another new client last week. He... Read More

An Example of Business Automation - eCards with pizazz

The last time I spoke and went into a bit... Read More

Detailing Business Options

So you want to get into the auto detailing business... Read More

What Your Small Business Can Learn From The Doctor

Most doctors never distinguish the difference between customers and patients.... Read More

Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients

The single most important activity you can do in your... Read More

Using Holidays to Put Some Extra Cheer in Your Cash Box

No matter your age or station in life, we all... Read More

Starting a New Business in a Small Town

Q. I am a former pastor who left the ministry... Read More

Five Simple Software Tips for Small Business Owners

The start of a new year is a time for... Read More

Employee Relations Manual Sample Outline

Most smart entrepreneurs and all large corporations have Employee Relations... Read More

Private Investigator Tactics

A Private Investigator is a professional trained in the art... Read More

Asking the RIGHT Questions

Which questions do you need to ask to even get... Read More

Looking for a Business to Run in the New Revitalized Downtown Area?

Looking for a place to add a Quick Lube away... Read More

Yeah, It IS Lonely At the Top

Sometimes when you run a business you feel as lonely... Read More

not so big remodeling upstairs bathroom addition woodstock ..