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Creative Business Card Marketing

Announcements can be handed out as a business card

Announcements can be more than just a press release that lets the world know that something special has occurred at your place of business or to you personally. You can make announcements for almost anything. You can use it to invite people to a seminar, declare a promotion, or even the appointment of an executive. However you decide to use announcements does not matter. What does matter is that you do take the time to use them. I remember working with a printing company that was having difficulty understanding how to do PR (public relations) for their firm. They felt that they had to have hired a new manager or gain a huge contract to be newsworthy. They were only sending press releases and announcements to the local papers and even then they did not get printed. They did not create excitement about what they were doing.

When using announcements you must make certain that what you are announcing is of interest to others. There is no point in announcing you have a new dog at the print shop unless you can make it into a good story. The dog may represent a charity that you are sponsoring or perhaps a mascot. You can make any twist you like for the story (and it must be a true story) to make a newsworthy announcement. It is the way you present the information that is the key to having your announcements noticed.

Like anything else, announcements need to have a reader in order to be acknowledged. Without the audience nothing will happen and the printed materials will end up in the garbage can. Excite your audience so that they want to find out more.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:

A man's medication for alcohol dependence caused him to have a strange reaction to hand sanitizer, according to a new report of the case.
Objects were described as circular, "edge-brightened discs"
Bill Nye the “Science Guy” shared a public service announcement about face masks and how effective the materials used to make them are in a pair of TikTok videos Wednesday.
The world’s rarest gorillas have been caught on camera with babies for the first time, much to the delight of conservationists.
A photographer in Wales took hilarious photos of four goats that appeared to line up outside a closed barbershop, British news agency SWNS reports.
A few days after reports emerged of a 4-inch reptile that was a relative of the dinosaurs, researchers have discovered the fossilized remains of a baby raptor in Alaska.
Native Americans and Polynesians made contact 800 years before European explorers reached the islands, a new study says.
More people could die from COVID-19-related hunger than the disease itself, warns a report from campaigning group Oxfam International.
At the end of the last ice age, Indigenous miners in what is now the Yucatan Peninsula, Mexico risked life and limb — venturing into pitch dark caves illuminated only by fire — to extract a prized mineral, a new study finds.
Skywatchers in the northern hemisphere are enjoying the sight of a newly-discovered comet this month.

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