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11 Things Small Business Owners Can Learn From Rudolph The Red-Nosed Reindeer

1. Everyone Makes A Difference ? Despite not letting him play in their games, the other reindeer came to understand Rudolph's importance. Look for the talents in each of your employees.

2. Have Courage And Confidence ? At first Rudolph ran from his problems, then he came back to face them. When things are tough, keep working hard and believing in yourself.

3. Don't Always Listen To Experts ? Hermey went against the wishes of the elves and became a dentist. Be receptive to others' advice, but remember, in the end you know what's best.

4. Know Who You Are ? Donner covered up Rudolph's nose, but eventually everyone found out. Customers will discover if you're not really who you say you are, so train your employees well.

5. Keep Learning ? Yukon Cornelius knew Bumbles bounce. Seek new information often about your small business, your industry, your competition and your customers/clients.

6. Tell Your Story ? Burl Ives' narration in Rudolph ties it all together. Let customers/clients and prospects know the benefits they receive to distinguish your business from competitors.

7. Be Innovative ? Yukon had Hermey oink like a pig to distract the Abominable Snowman. Look for opportunities to improve your operations by doing things differently than you always have.

8. Be Creative ? The elves drop toys by umbrellas, which is must faster than Santa going down chimneys. Find ways to make your employees more productive, and make you more profitable.

9. Recognize The Obvious ? Santa was ready to cancel Christmas, then he realized Rudolph's nose was the answer. Next time you have a problem, see if the answer is right under your nose.

10. Recycling Is Good ? Santa found homes for everyone on the island of misfit toys. Review your marketing materials and determine which ones need to find a home in the recycling bin.

11. Capitalize On Milestones ? The 40th anniversary of Rudolph proves there is opportunity in longevity. Celebrate and publicize your next significant anniversary all year long.

Copyright ? 2004 by Success Handler, LLC. All rights reserved.

The Coach, David Handler, is the founder of Success Handler, (http://www.successhandler.com), and specializes in helping small business leaders find clarity and take action. He understands the challenges of running a business, because he's been there ? as a small business owner, franchisee, franchisor, corporate leader and trainer. Much like sports coaches, his coaching will show you how to compete on a level playing field in your industry.

In The News:

A German warship that was sunk during World War II has been identified off the coast of Norway.
The official start of fall may be Tuesday, but forecasters in Arizona recently spotted a sight in the sky more fit for Halloween.
A wildlife photographer in Scotland has captured remarkable images showing a red squirrel reaching out for hazelnuts encased in a miniature grand piano, British news agency SWNS reports.
A newly published study says that global sea levels could rise more than one foot by 2100, should greenhouse gas emissions continue at their current pace.
A snorkeler has suffered a severe shoulder injury after being “attacked almost immediately” by a shark when he entered the waters near a lighthouse in the Florida Keys, police say. 
Just days after scientists said they discovered the presence of phosphine in the clouds of Venus, the head of Russia's space agency declared "Earth's evil twin" a "Russian planet."
The US wild pig population is soaring and rapidly multiplying, which experts believe is a ticking 'feral swine bomb,' according to a report on Saturday.
Archaeologists have identified the wreck of a 19th-century slave ship off Mexico’s Yucatan peninsula.
A man in Florida was bit by an alligator and nearly dragged into a canal behind his home last Sunday, all while walking his dog.
A newly published study is warning that there will be 53 trillion metric tons of plastic pollution in the world's rivers, lakes and oceans by 2030.

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