Finding the successful keywords is crucial in order to get not only a lot but the right quality of traffic to the website. Attractive Keywords are important for both: search engine optimization and CPC campaigns. It is a process of trial and errors and this work needs a lot of dedication. People use keywords in order to search what they need. A keyword can be a single word or a phrase. You need to expose your website with the right keywords in order to attract people.
Preparatory work
You need to find out what people are looking for on your website. What are the relevant terms to search for the information or offers on a certain website? If a website sells e-books, the people might not only type in the word e-book, they might look for a specific e-book and use specific phrases. It makes a difference, if a website offers e-books for business purposes or entertainment. The people could type in either marketing e-book, business e-book, affiliate marketing e-book or star wars e-book, Harry Potter e-book.
If there are famous brand names on your website, you may use them to attract people. An e-book website could be an affiliate of Amazon and thus use the brand as keyword.
Test the keywords!
You will create a list of keywords and you will need to test how popular and useful they are. You may use these keywords on your website, within the meta tags and in the description and keyword list of your submissions to directories and search engines. The internet offers some useful and free tools to test them. Testing keywords is recommendable.
Some useful, free tools for testing keywords
The Keyword Selector Tool of Overture lists a lot of suggestions with alternatives of single keywords and phrases of the tested keyword. It counts a search term that has been used during a month. Thus the popularity of keywords and phrases can be determined.
Google Adwords estimates the possible traffic in clicks per day of a keyword. It displays the possible average position if using Google Adwords. It calculates the daily costs according to a given budget. It finds alternatives to each tested keyword. Google shows the clickthroughrate CTR. This is the percentage of clicks that a website receives in relation to the impressions (the number of times a website is shown). The higher the clickthroughrate the stronger the keyword!
Goodkeywords is a free windows software for finding the perfect set of keywords for the webpages. The software can be downloaded. No registration is required.
It is possible to subscribe at Wordtracker.com. They submit regularily lists with the most popular keywords in the internet. This information can help to find out trendy keywords as well as keywords that show a sustainable popularity. Paris Hilton is a very popular keyword, but is it useful for a website that sells e-books about software applications?
Using, supervising and revising keywords
It's not easy to find and choose the right keyword. The described tools are very useful. The reality has to show the results. It's important to supervise and track the used keywords weekly and to revise them from time to time. Even a CPC campaign on a small budget can be sufficient to determine the trends and popularity of the used keywords.
Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues. Visit her web site: agm home business
Chicago limo Skokie ..With learning about online promotion, there is so much information... Read More
When you design a website you should create it so... Read More
Writing articles and submitting them to free content sites is... Read More
Delivering Quality Traffic to your website is essential in helping... Read More
When you build your website you need to have a... Read More
Good Ideas.They are the stuff that form the foundation of... Read More
Some Internet marketing experts have claimed that the best way... Read More
Directories are important to your ranking and success with Search... Read More
Any time you use a URL in an Article, Web... Read More
There are many ways to market your web site, both... Read More
Once you have finshed designing your website, you want to... Read More
I just reviewed a new website and I'm in shock.... Read More
Website promotion is certainly a main focus of all business... Read More
This article explains in detail the various issues related to... Read More
With the web today you "sorta haveta" have a rank... Read More
Before you spend your hard earned money, why not first... Read More
If you haven't visited the Google Labs lately, they have... Read More
Finding the successful keywords is crucial in order to get... Read More
DMOZ is known all over the internet as being the... Read More
Website promotion is no longer easy to do.But if you... Read More
Do you want to advertise about your website?Wait and have... Read More
I've collected some really cool free products for you that... Read More
Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More
If you are like most webmasters, your goal is to... Read More
Most website owners fail to differentiate between a directory and... Read More
limo O'Hare Bonfield ..Reading the postings in different Newsgroups it becomes clear that... Read More
You may already have thought about the following 3 ways... Read More
Website owners and webmasters who are trying to improve their... Read More
Search engine optimization by some is considered a science and... Read More
Yahoo! allows you to set up your own front page... Read More
What is endorsement marketing?Endorsement marketing is having famous or reputable... Read More
Keeping in touch with other sites like Amazon.com, Buy.com and... Read More
When I first began attempting to make money on the... Read More
Some "experts" say they don't exist. Apparently we have become... Read More
Do you want to advertise about your website?Wait and have... Read More
The Internet can be a confusing place to do business.... Read More
Success in business thrives on ideas.The more creative you're the... Read More
Are you making money from your website?Will you like to... Read More
The number one key to getting business in the real... Read More
I doubt that anyone reading this article hasn't at one... Read More
1. Directory Linking Create a directory of web sites on... Read More
What is web-marketing? Why does your business need it?The best... Read More
Promoting your website can seem like a daunting, complicated task.... Read More
Do you dream of running your own business? Well, get... Read More
Here are 5 questions to flex your mental muscle to.... Read More
I created my first website in 1995 - it was... Read More
Now that you've built your new website you can sit... Read More
Content One of the best ways to encourage website owners... Read More
In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More
The Google patent application submitted in March, 2005 has generated... Read More
Web Site Promotion |