Online readers love information, but be sure your information is crisp, clean, clear and concise. Internet writing is different from print.
1. Keep your paragraphs short, even a line or two. Online readers will ignore long batches of words in long paragraphs, whether in an ezine or at a web site. That costs the author a lot of book sales. Respect readers who want material short and sweet.
2. Write tips in consistent format. First, use the command form of a verb. Follow it by the cost of not doing it, or benefits from doing it. End with a positive comment. Use this three or four-sentence formula to bring the curious to you. One tip I sent out in 2004 landed me an offer from a large print magazine to write a longer article on the same topic.
3. Make your heading compelling. If you haven't tested it on associates, or haven't edited it at least three times, it may say "lackluster." People will delete it or click on to something new. Which one will you read? " Write an Article," or "Sell More Books by Writing a Short Article"?
4. Get to the point quickly-in the title and the first line. Keep your introduction down to a few sentences.
5. Tell your readers what you want them to do. They are waiting for your magic formula to make them richer, healthier, or enjoy great relationships. Use numbered points for this if possible. Make your copy strong, clear, and direct.
6. Target your article to your preferred audience. Not everyone will want your information, so include your audience in the title or introduction. When you focus your information, you write more compelling, focused copy that your readers will love. They will reward you by clicking to where your book is sold in your signature file.
7. Reduce superfluous words such as adjectives and adverbs like "ly." Allow only 2-4% passive verbs. Because of a lack of effort, novices ruin their work with sentences full of "is" and "was" linking verbs. Use strong verbs instead, by starting more sentences with a subject, followed by a verb and object. Neither books, nor articles will sell with these "slugs."
8. Focus on your readers' needs and wants. Keep the "I" out of your copy unless you are telling a success story. If you do use "I" consider couching it like this: "If you are like me, you?. Remember to give what's in it for your readers.
9. Contact an editing buddy who is above average at writing. It's best to get a bookcoach or professional Internet editor to give your first 3-4 efforts some feedback, so you are on the right track-and will get published. Online sites and ePublishers will not publish your article if it isn't well organized; reader centered, easy-to read and doesn't offer something new.
10. Include a powerful signature file that will attract other publishers and web masters to your other articles listed on your web site. Once they start posting you, your message will be seen by your targeted audience who want your service or book information. Include the basics of name, benefit of book or business, free offer such as an ezine or report, your web, email address, and a local and toll-fre.e number.
Keep these ten tips in mind, so that your Internet article will bring potential book buyers to you, your service, your Web site, and your products.
Judy Cullins ?2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.com.
limo rental North Chicago .. Lockport Chicago limo O’HareI've been able to distinguish 3 main categories that people... Read More
Sometimes when I am communicating with other webmasters and I... Read More
Good technical articles are challenging to write. They're time-consuming, demanding... Read More
A true test for many writers that will require your... Read More
You're Invited... Visualize your article going out like a party... Read More
Article marketing-the simple act of writing one 400 word article... Read More
Most Internet marketers worth their salt know how effective articles... Read More
Every successful website needs to be, what the experts consider,... Read More
Ease of Submission With so many article distribution sites out... Read More
Every day thousands of people join affiliate programs and yet... Read More
Online readers love information, but be sure your information is... Read More
I was asked to write an article on a short... Read More
Writing articles for magazines, the Internet or the local community... Read More
If you have an entertainment website then you're always looking... Read More
Many people which in online business world find difficulties in... Read More
We all know that article writing is a great way... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
Original quotes, when used at the beginning or at the... Read More
Lets face it people use articles to send traffic to... Read More
Adsense is a program designed by Google to help publishers... Read More
Much has been touted about the effectiveness of article writing... Read More
There is some wisdom in saying that when you are... Read More
Submitting articles once or twice a week can yield 15... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
You have decided on a great idea and researched a... Read More
Crestwood limo rentals ..So you've decided to market your home-based copywriting business through... Read More
Now that you see that articles are the number one... Read More
The ezine article is of major importance to the world... Read More
Article authors who use SEO (Search Engine Optimization) keywords to... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
A true test for many writers that will require your... Read More
Writing articles related to your business is a great way... Read More
A recent debate started me thinking about how some marketing... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
One of the best ways to promote your website is... Read More
Article marketing has become very popular of late, especially with... Read More
If you are starving for traffic, can't seem to consistently... Read More
Ready to jump on the keyword article bandwagon? Billions of... Read More
A few years ago as a webmaster with no money,... Read More
Advertisements are one of the biggest indicators of a magazine's... Read More
One of the best ways to build credibility and promote... Read More
Your author bio is a vital part of your article... Read More
Everyone focuses their web marketing efforts on search engines, and... Read More
I have a confession to make.I think in "articles."As a... Read More
Are you short of ideas? There are times when we... Read More
What's the most powerful marketing technique on the Web? Search... Read More
This is Part 2 of a 2 part article -... Read More
Writing articles, and promoting them for publication, is one of... Read More
Search Engines are constantly on the "look out" for freshly... Read More
Ease of Submission With so many article distribution sites out... Read More
Article Writing |