Online readers love information, but be sure your information is crisp, clean, clear and concise. Internet writing is different from print.
1. Keep your paragraphs short, even a line or two. Online readers will ignore long batches of words in long paragraphs, whether in an ezine or at a web site. That costs the author a lot of book sales. Respect readers who want material short and sweet.
2. Write tips in consistent format. First, use the command form of a verb. Follow it by the cost of not doing it, or benefits from doing it. End with a positive comment. Use this three or four-sentence formula to bring the curious to you. One tip I sent out in 2004 landed me an offer from a large print magazine to write a longer article on the same topic.
3. Make your heading compelling. If you haven't tested it on associates, or haven't edited it at least three times, it may say "lackluster." People will delete it or click on to something new. Which one will you read? " Write an Article," or "Sell More Books by Writing a Short Article"?
4. Get to the point quickly-in the title and the first line. Keep your introduction down to a few sentences.
5. Tell your readers what you want them to do. They are waiting for your magic formula to make them richer, healthier, or enjoy great relationships. Use numbered points for this if possible. Make your copy strong, clear, and direct.
6. Target your article to your preferred audience. Not everyone will want your information, so include your audience in the title or introduction. When you focus your information, you write more compelling, focused copy that your readers will love. They will reward you by clicking to where your book is sold in your signature file.
7. Reduce superfluous words such as adjectives and adverbs like "ly." Allow only 2-4% passive verbs. Because of a lack of effort, novices ruin their work with sentences full of "is" and "was" linking verbs. Use strong verbs instead, by starting more sentences with a subject, followed by a verb and object. Neither books, nor articles will sell with these "slugs."
8. Focus on your readers' needs and wants. Keep the "I" out of your copy unless you are telling a success story. If you do use "I" consider couching it like this: "If you are like me, you?. Remember to give what's in it for your readers.
9. Contact an editing buddy who is above average at writing. It's best to get a bookcoach or professional Internet editor to give your first 3-4 efforts some feedback, so you are on the right track-and will get published. Online sites and ePublishers will not publish your article if it isn't well organized; reader centered, easy-to read and doesn't offer something new.
10. Include a powerful signature file that will attract other publishers and web masters to your other articles listed on your web site. Once they start posting you, your message will be seen by your targeted audience who want your service or book information. Include the basics of name, benefit of book or business, free offer such as an ezine or report, your web, email address, and a local and toll-fre.e number.
Keep these ten tips in mind, so that your Internet article will bring potential book buyers to you, your service, your Web site, and your products.
Judy Cullins ?2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.com.
custom home cleaning Lincolnshire ..There is some wisdom in saying that when you are... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
Feeling uninspired? Like you're stuck in a rut with your... Read More
To be successful at any affiliate marketing program, you not... Read More
Get the Facts you need to start promoting you free... Read More
How does a writing agency market itself effectively in a... Read More
Most business owners are overwhelmed with the day to day... Read More
Article distribution is currently booming on the internet. Authors do... Read More
This article is dedicated to those who are afraid to... Read More
A simple technique to increase web site traffic is using... Read More
What's the most powerful marketing technique on the Web? Search... Read More
You want your business to be noticed by thousands daily.... Read More
Most all ezine publishers need fresh content. Article writing is... Read More
Original quotes, when used at the beginning or at the... Read More
I once wrote an article in which I offered the... Read More
A ghostwriter, as one may think is not a writer... Read More
Having an article published is one of the fastest and... Read More
Being an Internet Article Author is far and away the... Read More
If you are starving for traffic, can't seem to consistently... Read More
Writing articles that are available for reprint is an excellent... Read More
Publishing articles on the Internet is a tremendous way to... Read More
Writing dozens, hundreds or even thousands of articles and making... Read More
IntroductionThere are two ways to submit to magazine editors.One is... Read More
A recent debate started me thinking about how some marketing... Read More
There are times when I want to write an article... Read More
move in cleaning service Glencoe ..To be successful at any affiliate marketing program, you not... Read More
I was busiy submitting some articles I ghost wrote for... Read More
We've all been there. We hear about how articles will... Read More
Many writers do not understand that the online writing business... Read More
A recent debate started me thinking about how some marketing... Read More
When you create your articles in TextPad format, something like... Read More
If you want to really make your article "SELL" then... Read More
Making your articles available for reprints by other ezine publishers... Read More
The ezine article is of major importance to the world... Read More
Do you know one of the most powerful marketing techniques... Read More
"When you provide good information from which readers can learn... Read More
Getting people to join your company can be hard work.... Read More
In order to sell your article must do three things:1.... Read More
Ready to jump on the keyword article bandwagon? Billions of... Read More
It is a well known fact that writing, distributing and... Read More
There's a new sort of ghost stalking the digital landscape.They... Read More
Not writing articles yet? You really should try it, if... Read More
Online writing is really self-publishing made easier and potentially much... Read More
Submitting articles once or twice a week can yield 15... Read More
Have you ever seen articles that are not only related... Read More
So you've decided to market your home-based copywriting business through... Read More
Much has been touted about the effectiveness of article writing... Read More
Good technical articles are challenging to write. They're time-consuming, demanding... Read More
This is a perennial question among writers and wannabe's. Many... Read More
Last time on "Because your articles suck" ? we discussed... Read More
Article Writing |