Home
>
Web Design
>
Top Ten Ways to Increase Web Sales - Part 2

Top Ten Ways to Increase Web Sales - Part 2

You have only 10 seconds to impress your potential buyer.

Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips:

Part one of this article is available at http://www.bookcoaching.com/freearticles/article-56.shtml.

6. Make your layout clear, clean, and consistent.

An unorganized, unclear site tells people you didn't do your homework by writing excellent copy to convince visitors to buy. If you don't know how to do this, contact a copywriting coach or web writing coach. Take advantage of the smaller priced teleclasses. These professionals can show you how to write the best copy, and help you put in your personality rather than a "one size fits all" kind.

Organize each page in the same layout-such as left centered, right centered, or centered. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.

7. Use color on your Web pages that doesn't jar your visitor.

Make the background light with black, blue and red lettering in the copy. Use simple font changes such as Times Roman for headings and sales letter headlines, and Arial for the copy beneath. This format is the opposite for formatting a book, since Arial 12 is easier to read online than Times Roman 12.

Don't be tempted to use large graphics or pictures. Use small graphics to spice up your site that can be a hyperlink to the larger picture if your visitor chooses to use. Always remember each page must load under 10 seconds. Always use a lot of white space to make it easy on the eyes.

Easy-to-read and clear navigation helps keep your visitors on your site longer. If you are like me, and have a content-dense site, full of articles and tips, you can include long copy so long as you present it in short chunks. Potential buyers need enough pertinent information to make the decision to buy.

It's a good idea to check your site often to see if you have any glitches. Another good idea is to visit your site with a visitor mind set. What turns you off? What do you like? Ask friends or associates to give you feedback. Give them a fre.ebie for their trouble.

8. Put your Web site information into short paragraphs.

When a visitor sees a long line of print, he gets discouraged because he want his information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from and they want it faster than light rays. Remember clear, compelling copy is always the rule.

9. Be consistent with your heading and body fonts.

Do not use all capital letters in your articles or headings. They are hard to read. Use only a few for emphasis; for the rest, make them upper/lower case such as "Sell More Books with a Powerful Back Cover".

Do not use the same font for headlines and titles as you do for the body of information beneath. This mistake makes it hard to distinguish the two.

10. Use dividers such as ==== or ------- when you change topics.

These add variety and help your visitors to see your message more clearly. These are often used on business ezines for different categories of information presented. Each publisher's personal choice makes their ezine unique.

Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site?

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/freearticles/article-56.shtml and over 140 free articles. Email her at http://www.bookcoaching.com/freearticles/article-56.shtml

shuttle to Midway Beardstown .. Lockport Chicago limo O’Hare

In The News:

The FBI has issued a warning that scammers are impersonating doctors, police and banks using spoofed numbers as "smishing" texts surge nationwide.

Communities with unreliable internet service stand to gain after Amazon's Project Kuiper launched its first full batch of satellites into orbit April 28.

Tech expert Kurt “CyberGuy" Knutsson says unsubscribing from spam might actually backfire. Learn when to avoid it and stop junk effectively.

Tech expert Kurt “CyberGuy" Knutsson talks about how the first nonstop beating heart transplant, called zero ischemic time, at Taiwan hospital changes surgery.

Kurt “CyberGuy" Knutsson: FBI warns of "time-traveling" hackers.

Kurt “CyberGuy" Knutsson talks about a soft, vine-like robot called SPROUT that aids safe survivor rescues in collapsed buildings.

Health insurance giant Blue Shield of California confirmed it had been sharing private health data of 4.7 million users with Google for three years without even realizing it.

Delta and JetZero’s blended wing body aircraft marks a meaningful step toward a cleaner, quieter and more efficient future for air travel.

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.

Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.

Top Ten Ways to Increase Web Sales - Part 2

Web Design