You can create a website that attracts customers, not repels them, with a little common sense advice.
Everyone wants an attractive professional looking website. But too often businesses think they need a GLITZY site with all the bells and whistles when what they really need is a functional site that attracts customers.
Creating a user-friendly website doesn't require a lot of money or a staff of professional, high priced, designers. If fact, they can be the very thing that leads you to go overboard.
All you really need to know is what your customer wants and how to deliver it in a way that even a first-time visitor can understand.
How do you know what your customers want? Listen! Keep track of the questions they ask when they visit or call. Then make sure those questions are answered right on the site.
Since the web uses hypertext, it connects to information in many different ways. Unlike a library, where a book just sits on a shelf, a website should allow pages to be accessed the way users think about information.
You will have a better site when it is designed to support flexible human behavior and not just one path for people to follow.
Visitors will not stick around for slow overloaded sites, that might have looked good but just aren't worth the wait. Remember that for the next few years, most users will access the Internet through slow modems. So web page design that addresses the needs of the masses, has a better chance to be seen and appreciated.
Your pages must download quickly, or users may not only, not follow the links, but may also have trouble navigating the site. People are more likely to get lost on slow sites than fast ones and more likely to leave and not return.
Even on the Internet, it's true that buyers want to see what they are buying; but over loading a page with slow loading images of products can be a big mistake. You would be better off with small (thumbnail) images and follow with larger images on succeeding pages.
Text downloads faster than graphics; but it is important to minimize the words on a page as well. Research on how people read online shows "They don't". They tend to scan. Users prefer concise text that's easy to scan, with a liberal use of highlighted words, bulleted lists and sub-headings.
Users would rather have the "facts" than the "fluff"! The average user will probably only spend a few seconds on your home page deciding whether it's worth their time to go further or go on to the other 10 million sites on the Web.
If you make users wait to long, they leave. If you confuse them, they leave. If your site is too wordy, they leave. However, if your site is easy to use and is full of useful content, they stay.
Remember, anybody can put up a website. But companies that put up a user-friendly site get the business.
About the Author ---- Jim Capobianco, the author of "10 Steps to Your Own Home-Based Business", has been self-employed for over 25 years, both on and off line. At his web site, Cap-Tech.com and in his newsletter, The Cap-Tech Times, he shares his experience and expertise when it comes to owning your own business. Come pay a visit at: http://www.cap-tech.com
reliable home cleaners Buffalo Grove ...You're all ready to get started creating your web presence... Read More
Even if you're not an accomplished webmaster you can still... Read More
Just what is web copy? Some people think that web... Read More
There can be zillions of reasons why your visitors return... Read More
An "include" file is a piece of code that can... Read More
Should Generating Revenue From A Website Be The Prime Motivator?... Read More
This article gives free tips on how to find a... Read More
Whether you're giving a critical sales presentation to a client,... Read More
(Making Your Graphics Work For You)It's no secret that a... Read More
Websites that have multiple pages usually have a Frequently Asked... Read More
"How to turn "slightly interested" customers into "I've got to... Read More
Content is the most important part of any website.The Internet... Read More
The most popular method to build webpages today is to... Read More
There's no doubt about it - the first page your... Read More
I once created a notepad-like editor. It is possible with... Read More
Building your first website can be very frustrating. It looks... Read More
I taught myself HTML back in the mid-nineties and was... Read More
As part of your event planning you should seriously consider... Read More
For those not familiar with CSS Hacks, they are ways... Read More
I want to give you a free web page template... Read More
Writing for your web site is not the same as... Read More
There are more than billions of Web Sites, running Online... Read More
If you are designing a web site for which the... Read More
Geometric designs come in all shapes and sizes? and lines.... Read More
Why is the quality of your text layout and design... Read More
elite cleaning services Lake Forest ...Squeeze pages are a very hot topic in the internet... Read More
So your web site's online and you've got high rankings... Read More
There are many ways to add fancy bells and whistles... Read More
Conventional Wisdom states you should use Sub-Directories to organize your... Read More
I get the occasional web design lead from my website.... Read More
Contrary to the beliefs of some, advertising for web and... Read More
Many Internet sites that try to sell you something have... Read More
You have an idea for a website and you are... Read More
Your web site is the key to your success on... Read More
Reading on the web is different than reading in all... Read More
If you are designing a web site for which the... Read More
If you've just finished building your new website (or revamping... Read More
When creating an e-cover the what's the first thought that... Read More
Ecommerce is just exploding right now on the Net. More... Read More
Your home page is the most important page of your... Read More
Page ranking by search engines such as Google are not... Read More
This is a two-part article about creating a web site... Read More
The most important person that you need to please when... Read More
First you need original content. Content is the heart beat... Read More
If you have a website, you want your visitors to... Read More
Even if you're not an accomplished webmaster you can still... Read More
Customers will form an opinion of your business as soon... Read More
There are often many mistakes encountered when creating a webpage... Read More
10 Basic Things Your Website Should Have ...__ all short... Read More
Over the years, the internet has grown into a marvelous... Read More
Web Design |