Home
>
Web Design
>
Do You Really Need A Website?

Do You Really Need A Website?

Nope. You certainly don't need a website.

But you don't need many of the things you've come to rely on, such as your cell phone, e-mail, or faxes.

And there's no point in having an Internet presence if those you want to reach lack computers or online capabilities. Or, if you have nothing to say. But, if you do have something to say, and your audience is accessible on the Internet, then consider a website.

Years before the Internet, I prepared a brochure to give to people who wanted to know what I did. It was pocket size, so I always had a few on hand to give out. And it was more impressive, and more descriptive of my services than a business card. Think of a website as an electronic brochure with many advantages over a printed brochure, such as:

1. It's unlimited in quantity. You don't have to get a few thousand printed every time you run out.

2. It's easily updated and, if you do it yourself, cost-free.

3. You can link it to your newsletter and other sites to extend its usefulness to the reader.

4. It also gets much wider exposure than any printed brochure ever could.

Initially, the only cost will be the time you spend not watching TV commercials. Most of us can afford that.

The first thing to do is decide what you want your web site to tell people about you. To do that, you don't need a computer, just a pad and pencil. Put them by your TV chair so you can scribble stuff down during commercials. Write a phrase about what you do. Then scribble down your qualifications. And what you do for your clients. Plus what they do for you (i.e. how you get paid).

Don't worry about grammar, spelling, or even forming sentences at this stage. All that comes later.

Can't think of anything to say about yourself? Ask your significant other, a client, or a few of your clients. Find out what they think you do, and why they deal with you.

If after a week your pad is blank, forget it. You're not ready for a web site. Why? Because the most important thing about a web site is content, and if you've got nothing to say, you've got no content.

When you've filled a page or so about what you do, and the benefits of dealing with you, it's time to reshape it. Start by dividing all the stuff you've written into two parts, qualifications, and other. In the qualifications pile include all the phrases that describe why prospects should deal with you. Try to turn them into a paragraph or two of benefits, and call them your Professional Background.

The other pile consists of what's left over, maybe your age, family life, hobbies, etc. Rewrite all those phrases into a more readable form and call that your Personal Profile.

Now you can turn on your computer, and type it all into your word processor, edit it so it hangs together and makes sense, then save it as MySite so you can copy it into your web site.

You now have some content for your website. For clues on how create it, visit http://www.lifesites.org

-----------------------------------------------------------

Cop yright 2005, Donald F. Pooley, Inc.

Don Pooley has shared his marketing know-how with audiences in major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine, TIP. Subscribe at http://www.etip.ca/, or get free article downloads, and redistribution rights info at http://www.etip.ca/

one time home cleaning Highland Park ..

In The News:

Privacy risks are hiding in plain sight, as your personal data is likely being collected, tracked, and sold without your knowledge.

VenHub, a fully autonomous, AI-powered smart store just opened at the LAX/Metro Transit Center in Los Angeles.

A woman's Facebook account takeover reveals dangerous social engineering tactics and provides lessons on recovery, avoiding scams and enacting stronger security measures.

Shanghai engineers are using 432 walking robots to relocate a complex, preserving Shikumen architecture while creating space for a modern underground hub and cultural center.

Major healthcare data analytics firm Episource had a cybersecurity incident exposing 5 million patients' medical records and personal information in recent breach.

A new sophisticated PayPal scam sends legitimate-looking emails from official PayPal addresses, using phone numbers instead of links to convince victims to download remote access tools.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

The innovative Kara Pod device extracts moisture from air to create mineral-rich water and brew coffee, featuring UV sterilization and compatibility with Nespresso pods.

Gov. Hochul unveiled New York's nuclear power plant project to power a million homes, which faces permit challenges while promising jobs and a cleaner energy future.

SAFE introduces Aerie, an underground luxury bunker combining high-end living with advanced security, wellness amenities and interactive walls simulating panoramic views.

A Facebook scammer posing as Elon Musk tricked a victim with promises of a Tesla and $250,000, requesting gift cards that become untraceable once the codes are shared.

Experience hands-free golfing with the Robera Neo smart caddie that uses AI to follow you, navigate obstacles and carry your clubs with GPS course mapping.

Cybersecurity alert: 16 billion passwords exposed in massive credential database affecting major platforms. Protect your accounts with password managers

The innovative BeBot robot uses electric power to remove pollution from shorelines, covering 20-30 times more area than manual collection while preserving wildlife.

A new ClickFix campaign targets macOS users with fake Spectrum support sites, tricking victims with CAPTCHA failures to paste commands that install information-stealing malware.

AI-powered autonomous trucks from Plus Automation are being tested across the U.S., Europe and Asia to solve logistics challenges while facing regulatory hurdles and labor concerns.

Your health information might feel private and secure with your doctor, but the reality is far more complicated. Data brokers collect a wide range of sensitive health data, from diagnoses and prescription details to personal identifiers, and sell this data to marketers, insurers, and other third parties.

Kepler Robotics has officially introduced its Forerunner K2 "Bumblebee" humanoid robot at the SAIC-GM automotive plant in Shanghai, marking a significant moment in the real-world deployment of advanced robotics.

Scammers never seem to be running out of new ways to try and get their hands on your money – and lately, they've been getting sophisticated.

Thirty people were injured and killed, though the exact number remains currently unknown, when a suicide bomber blew himself up in a Damascus church.

Unexpected password reset alerts signal potential hacking attempts or phishing scams. Learn how to respond and establish stronger security measures for your accounts.

A historic electric airplane flight landed at JFK with passengers, marking a milestone as Beta Technologies demonstrates the practicality and efficiency of electric air travel.

The Chaos ransomware group breached Optima Tax Relief in a double-extortion attack, stealing sensitive customer case files and corporate documents with personal information.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The first human brain-computer interface by Paradromics was completed in 20 minutes, featuring microelectrodes to help paralyzed individuals control computers with thoughts.

Do You Really Need A Website?

Web Design