Home
>
Top Quick Tips
>
10 Tips to Successfully Use Business Networking as a Marketing Strategy

10 Tips to Successfully Use Business Networking as a Marketing Strategy

Networking is probably the best way to build a profitable business, or sales pipeline over the long term. Many of us understand the value of networking, but we don't always know the best way to go about it. Here are 10 simple tips that will help you maximize the effectiveness of your networking efforts.

1. Build Relationships not Stacks of Business Cards

Networking is not a contest to see who can collect the most business cards. It's about building great relationships. Walking around an event forcing your business cards on other people is not going to help you to build any of those relationships. Spend your time at a networking event really getting to know the people you're talking to.

2. Think Quality not Quantity

The next time you find yourself at a big business after hours try to get to know a small number of people. The number isn't important, it may be 3, 5 of 10 depending on the length of the event. It might even be 1 or 2. What's important is focusing on a few people as you begin a quality relationship. You'll be remembered for having spent the time to get to know them.

3. Listen!

When you're spending time with people make sure you're listening. Don't let yourself get distracted or watch for the next person you'd like to meet. Pay attention to that 1 person in front of that you're talking with now. What you're listening for is unique information about them. You also want to pay attention for ways that you might be able to help them. This is your key to reconnecting with them again.

Listening also means you should be using your ears more and your mouth less. The best way to do this is by asking questions. By asking questions the times that you are talking will really be about them. Dig deeper into who they are, what drives them, what they're passionate about, what's important to them besides business.

4. Smile

You'll come across as a much nicer and more approachable person if you smile. It's a very simple tip and it works!

5. Don't Judge a Book by its Cover

Do not ever write anybody off! Even if you've spent some time listening to someone, and you don't think they're important to you be polite when you decide to move on. You never know who people really are or who they might become. I've heard too many stories of people who weren't in a position of power and someone was rude to them. Later when those people find themselves at the top they don't forget about those who had written them off. People have very long memories. Treat everyone with respect. Each person you meet is not just a job title. They're all people, and are all important.

6. Follow-up

This is probably the most important step of all. Even if you spent 30 or 40 minutes getting to know someone at a networking event they probably won't remember who you are 3 weeks later. You must follow-up! A phone call, an invitation to coffee or lunch, a handwritten note, even an e-mail. It doesn't really matter how, just that you do. When you do follow-up make it personal and about them. Sending a form letter and your brochure is not going to work. This is why a phone call or a hand written note is probably best. Make it all about them and you'll be remembered.

Following up is not something that you do once. This is something you need to do on a regular basis with every person in your network. Continue to solidify the relationships you've started building.

7. Give, Give, Give

Successful networkers know that giving is more important than receiving. The more people you help, the more you'll get in return. It's also the best excuse to follow-up with someone. If you've listened carefully to what they had to say you should have found a couple of ways that you can help them. It doesn't have to be something grandiose. It can be as simple as sharing a free resource that you've found online, or referring them to someone else in your network that can help them solve a minor problem.

The more you give the more you'll get, and the more you give the better you'll get at it. You'll see opportunities to help people all the time. That's when networking really gets fun!

8. Have Fun!

Don't take networking or yourself too seriously. Enjoy the time you spend getting to know people. You'll find networking to be a lot easier if you're having fun.

9. Do What You Say You're Going to Do!

All the networking in the world won't make a difference if you aren't a man or woman of your word. One of the great benefits of networking is that you'll get the inside scoop on a lot of things. This will be disastrous if you don't have total integrity in all that you do. Fortunately it works the opposite way as well. If you consistently make good on your promises people will remember that, and tell others. Word will spread about what you've done.

10. Commit

The hardest part about networking is being patient. It will work if you commit yourself to doing it consistently over a long period of time. You probably won't get results right away, but when they do start coming look out! As a marketing strategy networking is a long term undertaking. Look around at those that have been doing it for an extended period of time. 9 times out of 10 times they're successful. If you ask them if they'd do it again they'll all tell you yes!

11. Go the Extra Mile

Whenever you can, give people more than they expect. You'll soon be getting all the referrals you need, and great word of mouth will spread far and wide. Happy networking!

Scott Ingram is the founder of networkinaustin.com, a networking resource for networkers in Austin, Texas who use networking as a business development and marketing strategy. He also posts regularly to his blog: networkinaustin.com. When he's not out building relationships at Chambers of Commerce, the Rotary Club, and numerous other business associations and networking groups Scott is busy spending time with his beautiful wife Emily. They are currently expecting their first child, a baby girl.

emergency cleaning services Lake Forest ...

In The News:

Jevon Martinez livestreamed himself removing 10 Flock Safety cameras in Bernalillo County, but authorities say eight belonged to neighborhood associations.

A dark web service called Nexus claimed to hold over 153 million driver's license records, and the FBI confirms it is now looking into the incident.

Asking Siri to call American Express connected an 82-year-old woman to a bogus number that nearly drained $100,000 from her Bank of America account.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

iPhone Duo opens to a 7.6-inch foldable display starting at $1,999, but Siri Recap's ambient listening on Apple Watch may spark privacy concerns.

Homeowners association meeting minutes and membership lists can expose names, addresses and emails that scammers use to craft convincing phishing scams.

Lima, Ohio, has installed 3,120 floating solar panels on its Twin Lakes Reservoir, projecting nearly $10 million in electricity cost savings.

Amazon's Alexa for Shopping now lets customers verify suspicious emails, texts and phone calls against the company's own communication records.

Lindsey Brooke Isaacs spent 13 days in jail after a Flock camera flagged her Dodge Durango near a fatal Florida crash that killed three people.

AI-powered smart grocery carts are linked to 32% higher spending, according to new research, as Instacart Caper Carts expand across U.S. stores.

A VPN encrypts your connection on hotel, airport and café Wi-Fi abroad, but streaming catalogs and live sports access still depend on provider rules.

Gmail's Verified Sender Program launches September 8, 2026, giving U.S. political committees a more reliable path to your personal email inbox.

Elroy Air's Chaparral can carry over 500 pounds and fly 450 miles without a runway, and the FAA just tested it under a new federal program.

Bedrock Robotics says its autonomous excavators are doing paid earthwork on active job sites in Texas and Nevada with no operator in the cab.

A dedicated banking computer isolates your financial accounts from malware and phishing, but passwords, SIM swapping and outdated software remain risks.

The OlloNi SS1 AI robot pet uses a 4K camera and facial recognition to learn your family, but its removable Red Heart memory module raises questions.

Nine identity theft warning signs range from unfamiliar credit inquiries to SIM swap attacks that can quietly drain your bank account funds.

Robot.com's R-dog uses articulated legs and wheels to climb stairs and deliver packages, while its built-in screens display paid ads along the route.

MyChart phishing emails mimic real patient portal alerts with fake lab results and malware tricks that target Windows users across the country.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

Google's Motion Assist places animated dots on Pixel screens to combat motion sickness in vehicles, but the Android 17 rollout remains limited.

Moving to a 55+ community can quickly expose your data to scammers and data brokers before you even unpack, putting your whole family at risk.

Amazon Prime Air drone delivery plans to reach nearly 500 U.S. cities by the end of 2026, but your yard and ZIP code may determine eligibility.

The FBI reports nearly $21 billion in cybercrime losses for 2025, up 26%, as AI scams make fake voices and identities more convincing than ever.

Uber teen accounts now feature live video streaming from the driver's camera, but encrypted recordings stay on Uber's servers for up to 14 days.

10 Tips to Successfully Use Business Networking as a Marketing Strategy

Top Quick Tips