Submitting articles once or twice a week can yield 15 or more subscribers to your own ezine each time. Read by thousands, even hundreds of thousands, your articles also bring people to your Web site to buy your products or services.
Knowing these benefits, you want to create and submit as many articles as you can. At times, you have the articles complete, but don't have anyone handy to edit them. While it's best to get at least two other edits from business associates, you can edit your articles yourself with a little help.
Use this checklist of the ways to edit your own work:
1. Start your introduction with a question or startling fact. You must hook your readers with something that reaches their emotions. Make it "you" centered.
2. Make your introduction only a few sentences. Your readers want to get to the heart of your book chapter or article fast. They want easy-to-read quick tips. Long stories can bring a yawn to your reader.
3. Make all of your sentences short. Since standard sentence length is 15-17 words, make most of your sentences under that number. Complex sentences and multiple phrases make the reading tougher. Make it easy for your readers to get the point fast.
4. Avoid dull, slow passive sentences. Start them with a subject, then follow with a verb to avoid passive construction. "The coach marketed her business and books through submitting articles online" is an active sentence. "The coach's books were marketed online through submitting articles" is passive. Drop linking verbs such as "is," "was," "seemed," or "had." Replace them with power, active verbs. Instead of "she is beautiful," you could say, "Her beauty compels you to stare at her".
5. Aim for compelling, clear copy. Write for the 8-10th grade reader. Always think "What's in it for them?"
6. Use specific nouns and names. General references don't engage your readers' emotions. Let them see the size, color, and shape. Rather than say, "Write your book fast to make lifelong income," say "Write and finish your book fast so you can take that long vacation to a Caribbean island such as Tobago." Money isn't a specific pull, but a vacation is.
7. Let go of adverbs. Words like very, suddenly, and sparingly, tell instead of show. Use adverbs only at Christmas.
8. Let go of unneeded adjectives. Instead of a super-intelligent person, you can say a genius.
9. Appeal to the senses of sight, sound, and emotions. Telling is not an effective. Instead of "Buy this book today because it is so useful," say, "Would you like to double, even quadruple your Online income in four months?"
10. Cut redundancies. Don't talk down to your reader with too much repetition. Be willing to part with your "precious" words. The first edit usually reduces the words by ? to 1/3. Don't use pompous words.
If you are a professional who wants your writing to reflect that, be sure to follow these editing tips. You can then be confident that what you put out to your market will be well received and your business will flourish.
Judy Cullins ?2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles.
===============
Email her at http://www.bookcoaching.com/opt-in.shtml. Phone: 619/466-0622 -- Orders: 866/200-9743
A lot of great ideas happen when two or more... Read More
There is probably no easier way of earning extra money... Read More
What's the most powerful marketing technique on the Web? Search... Read More
Sometimes when I am communicating with other webmasters and I... Read More
Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More
It is no secret among internet marketers that writing articles... Read More
Publishers and webmasters can spend massive amounts of time just... Read More
There is no doubt that Spam has affected online business... Read More
So you've decided to market your home-based copywriting business through... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
Once you learn the benefits of article writing, you may... Read More
I've been blogging occasionally over the last two months about... Read More
Chances are good that the next article or book you... Read More
Lately, there seems to be some confusion between Article Marketing... Read More
Content is an important component of your web site. Learning... Read More
As of July 1st, the year was half over! July... Read More
Congratulations! You've written your first article (or possibly your 10th... Read More
It's not enough to scatter your articles across the internet... Read More
Speak to an Audience that Reaches across the GlobeAs a... Read More
Article marketing-the simple act of writing one 400 word article... Read More
A true test for many writers that will require your... Read More
You submit it, that's what you do! And submit it... Read More
The five essential questions to be answered in your article... Read More
Writing articles has proven time and time again to be... Read More
I've noticed a disturbing trend recently of articles suggesting that... Read More
shuttle from Midway Morris ..There's a new sort of ghost stalking the digital landscape.They... Read More
You have decided on a great idea and researched a... Read More
In order to sell your article must do three things:1.... Read More
Now that you see that articles are the number one... Read More
As of July 1st, the year was half over! July... Read More
Do you know why the "Chicken Soup for the Soul"... Read More
Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More
Increase your ezine subscribers by submitting articles once or twice... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
Writing articles for your site and for the use of... Read More
Writing for web content is one of the easiest ways... Read More
Do you wonder what easy, cheap, and fast way you... Read More
How does a writing agency market itself effectively in a... Read More
Have ever wished that there were a formula for crafting... Read More
So how can you make your article worth reading?It's all... Read More
It's stunning sometimes how far article marketing has come over... Read More
Understanding the rules of correct formatting for online articles will... Read More
Would it be worth it to master a technique that... Read More
You've already agreed that putting some of your best articles... Read More
This free way to promote or publicize your book or... Read More
Getting people to join your company can be hard work.... Read More
Write articles, be recognized as an expert, drive a surge... Read More
People who have an idea for a website sometimes require... Read More
Okay, so you're getting a feel for this article marketing... Read More
If your business has a website, you're probably searching for... Read More
Article Writing |