A "Thought Leader" is someone recognized as an authority in their field of expertise...also known as a visionary. Few people set out to become a "thought leader" or "guru," but there is good reason to not only establish yourself as an expert, but as a higher-level expert or "thought leader" for your market.
How can you become a "thought leader" for your niche or industry?
Besides risk-taking, leading a company that leads an industry, being vocal in your own blog and posting comments on other blogs & top industry forums within your niche... the easy answer to saturate the market is via the use of syndicated articles!
Here's a mini-course on how to get started to build your own "thought leadership" following via submissions of ezine articles:
QUANTITY: You'll need more than 100 articles to really do this right, and as you approach the 500-1,000 article level, you'll be closer to reaching a saturation point that builds a buzz around your name, your ideas, your articles and your expert opinions.
Could you influence a market with 1 or 2 articles? Nope. Can you do it with 10-50 articles? Perhaps 10 years ago you could. Today's market is very competitive and as such, you need to do more than 'what everyone else does' if you want to stand out and get to the top, especially if you're in a niche that is very popular already.
QUALITY: You want to use your articles to communicate your single-minded focus as the expert of your niche. This means quality articles, very little babble, and 1 or 2 links in the resource box that must reinforce your expertise and personal brand. This is not the time to be an affiliate marketer.
Example: If you want people to take your Digital Photography business seriously, you can't post a Geocities, Tripod, etc. junk URL in your article resource box...but rather, you must post a domain name that you own that further solidifies the unity of your message. Also, leave out domains that you own that have nothing to do with the purpose of the article you're writing.
Note: Quality does not mean high word-count quantity. Best if you keep your word-count in the 250-500 words per article so that you can achieve a high article count. A 500-word article performs the same as a 5,000-word article, so why give the marketplace more than they can absorb in an easy reading? Today's reader "scans" rather than deliberately reading every word of your articles.
CONTROVERSY: Unlike other article writing reasons, when you write to achieve market "thought leadership" status, you must stir up the market by taking some gray issues and make them black and white. This is a good opportunity to take current events and provide your expert analysis and support reasons why certain issues are good or bad for the market, economy, world, etc.
CONSISTENCY: Using article marketing or putting your hundreds of articles into distribution is not a one-shot Charlie routine, but rather it's a drum you begin beating and every week for a few years you pound your article submission drums louder and louder.
It pays to create a burst of submissions (50-250) when you initially start, and then taper off to 10-100 new submissions per month until you reach a market saturation point that you feel puts your voice, your brand, your articles at the front of the pack.
PROMOTION: Once you put your articles into distribution via the various article directories, ezine publishers, and specialty web directories of your niche - the next step is to promote them further by using them to establish credibility as you participate in forums, blog comments, your own blog/online journal, and your email newsletter.
"Thought Leadership" via Syndicated Articles Conclusion:
It is possible to take the net by storm to position yourself as a 'thought leader' via putting hundreds and thousands of your articles into distribution. Within 6-18 months, you can become known as a "thought leader" in your niche if you'll do what no one else is doing and in a volume/quality that no one else had done to date for your niche. There is time and you can do it. Go for it! :-)
About The Author:
Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic http://ezinearticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://ezinearticles.com/
Copyright 2005 - Christopher M. Knight. All Rights Reserved Worldwide. Reprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author name credit where credit is due and follow all of the http://ezinearticles.com/.
house refresh service Morton Grove ..A lot of great ideas happen when two or more... Read More
As you write the outline for your next article, there... Read More
One of the most common blunders by those using article... Read More
Get the Facts you need to start promoting you free... Read More
To be successful at any affiliate marketing program, you not... Read More
Chances are good that the next article or book you... Read More
Do you know one of the most powerful marketing techniques... Read More
For me, to decide to start a home business was... Read More
There are many ancient writings, which dive into the importance... Read More
A Consultant could be an expert about absolutely anything.Calling yourself... Read More
Part 1 of a 2-part series To read Part 2... Read More
It's amazing how quickly free articles can generatetraffic - my... Read More
Most authors are wasting their time producing dozens to hundreds... Read More
Want your articles to get picked up and reprinted by... Read More
If you are starving for traffic, can't seem to consistently... Read More
Are you short of ideas? There are times when we... Read More
This is a perennial question among writers and wannabe's. Many... Read More
If you haven't considered the power of articles as part... Read More
Lets face it people use articles to send traffic to... Read More
Writing for web content is one of the easiest ways... Read More
Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright,... Read More
How is it possible to turn an idea into the... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
Is Putting your Articles in the Public Domain really a... Read More
One of the most effective (and free!) ways to get... Read More
cleaning service near Mundelein ..Last time on "Because your articles suck" ? we discussed... Read More
You're Invited... Visualize your article going out like a party... Read More
If you have an entertainment website then you're always looking... Read More
One of the best ways to build credibility and promote... Read More
Are you looking for a better way to promote your... Read More
In order to sell your article must do three things:1.... Read More
Ok, today we are going to talk about one of... Read More
Routing traffic to your web page is incredibly important in... Read More
Sometimes when I am communicating with other webmasters and I... Read More
We all know that article writing is a great way... Read More
1) Don't use all capitals in your title:People don't like... Read More
When you have to share what you've created, where do... Read More
Jim was working hard to grow his business. Long hours... Read More
Write articles, be recognized as an expert, drive a surge... Read More
In today's busy world, whether your business is large or... Read More
Writing can be fraught at the best of times but... Read More
There's a new sort of ghost stalking the digital landscape.They... Read More
What should be in your article summary? It's otherwise known... Read More
The more you write, the larger your impact. If that's... Read More
A ghostwriter, as one may think is not a writer... Read More
I once wrote an article in which I offered the... Read More
Well maybe it's not that "little known" but some people... Read More
Writing articles for publication on the Internet is, at the... Read More
If you haven't considered the power of articles as part... Read More
Looking for another no cost promotional tool? Your fee will... Read More
Article Writing |