Article marketing has become very popular of late, especially with the explosion of a couple major article sites and publishing of some serious tools and resources that will better help marketers to use article marketing in their repertoire. For myself, I use article marketing exclusively to drive traffic to my website and to generate business.
Because of its sudden popularity, some misconceptions exist about the reasons why someone would engage in article marketing. (To be sure, article marketing has always been popular and in use, but only of late has it really hit the mainstream.)
For example, you have read that the most important reason you should incorporate article marketing into your marketing arsenal is because, in article marketing, you have the potential to generate hundreds, if not thousands, of backlinks to your site. As you know, solid backlinks are what drive many of the search engine spiders. That is, if your website links appears contextually (i.e., not in a "link farm") on someone else's site, you are often rewarded for that in terms of search positioning.
Thus, the more articles you submit to article sites, and the more your articles are reprinted from an articles site onto another site, the more backlinks you get. Certain article submission software programs even allow a provision for you to alter your resource box so search engines don't consider your articles to be link spamming.
But this is not the real reason you should be marketing with articles. There is a far more important reason: To establish yourself as an expert. Everyone's business service a niche, even internet marketers (that, in itself, is the niche). While the backlinks are great for your site, what's more important is that a reader of your article, whether they found the article through a search, at an articles site, or in someone else's ezine (who reprinted your article), reads your opinion and your understanding of your business topic/niche.
Think about it: In the "real world," when you need a service, who do you want to buy from? The service provider who looks like an expert and has been around for a long time, or the one working out of his garage with used and dirty equipment? If you need a how-to book on building a deck, do you buy one by an author just out of high school with no credibility, or do you buy one by an author who has his own deck-building TV show and has published three other books on the subject? In both cases, you probably buy from the expert.
This is the real reason you should be marketing with articles. Backlinks are great, but it is more important that you establish yourself as an expert, as the go-to person in your area of business.
Jeremy M. Hoover is an online freelance writer who specializes in writing 300-500 word content articles for your website or ezine, or for article marketing. Order articles from Jeremy at his website, writing 300-500 word content articles. Read more of his marketing articles at his blog, writing 300-500 word content articles.
car service from Midway Anna ..Many people which in online business world find difficulties in... Read More
MS: Bob, how important have Ezine Articles been in achieving... Read More
Need traffic? Write an article.Need sales? Write an article.Need Your... Read More
"But I've only been on the Internet 3 months! How... Read More
The name of the game as far as Internet marketing... Read More
Having an article published is one of the fastest and... Read More
Start by Being QuotableIt's tough to stand out online. With... Read More
Have you ever seen articles that are not only related... Read More
Earlier, I published part 1 of this series, which contained... Read More
When you have to share what you've created, where do... Read More
How are you marketing your articles? As a writer prospecting... Read More
Do you have problems finding ideas for articles and speeches?I... Read More
Looking for another no cost promotional tool? Your fee will... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
You are running out of ideas, you sit down in... Read More
If you are not creating articles for your website and... Read More
When you create your articles in TextPad format, something like... Read More
Abandon your frustrations and get a fresh start by trying... Read More
This may come as a surprise... to you, but writing... Read More
Everyone focuses their web marketing efforts on search engines, and... Read More
Writers have one basic need -- readers. We all want... Read More
When you frequently post articles on ezines, you might be... Read More
Writers talk about rejection all the time ? just part... Read More
It is no secret among internet marketers that writing articles... Read More
***What is the Resource box?'Resource box' is an information box... Read More
bmw rental chicago Verona ..1. What is the single most compelling subject from your... Read More
Your author bio is a vital part of your article... Read More
If you have writing skills and want to use your... Read More
Heard about article marketing but not sure why you'd need... Read More
Many people which in online business world find difficulties in... Read More
Writing articles is one of the most powerful, if not... Read More
When writing articles for publication, it is important that you... Read More
It is a well known fact that writing, distributing and... Read More
Recycling your work is a lot like doing your part... Read More
Many writers do not understand that the online writing business... Read More
In order to answer the question I've just asked in... Read More
It is important for all webmasters to realize that if... Read More
As you write the outline for your next article, there... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
The traditional print media newsletter is still useful even in... Read More
Sharing knowledge on the web can be a very powerful... Read More
You pick a pen, grab a piece of paper and... Read More
Online PR in the form of website and ezine article... Read More
Writing and leveraging articles is my most successful strategy for... Read More
Sometimes when I am communicating with other webmasters and I... Read More
We all know that article writing is a great way... Read More
If you've spent any time online trying to promote your... Read More
Why do so many internet marketers waste their time on... Read More
Feeling uninspired? Like you're stuck in a rut with your... Read More
The name of the game as far as Internet marketing... Read More
Article Writing |