Lincolnshire chicago limos ... Chicago Drug testing

How to Measure the Value of Your Article Marketing Campaign

It's not enough to scatter your articles across the internet - you've got to measure what you're doing so you can be sure that you're getting value from your effort.

Here are some of my preliminary thoughts on what's measurable in regards to article marketing, (and what you measure should depend on your predefined article marketing goals, but you knew that already):

Number of new of links to your site

This is a big one of course, and just about the easiest to measure with a simple "link:" search in the major engines.

Since I submitted "Build Links and Your Brand: Article Marketing Delivers" to 8 directories on January 26th Google has logged 24 instances of my article (I did have a little help from search engine expert Andy Beal's mention in his blog), MSN search shows 59 instances and Yahoo has me down for 10.

Now, all those mentions aren't links... just instances of my article title.

Google currently shows no links to my main blog site. Yahoo and MSN both show 14 to http://articlemarketing.blogspot.com.

I'm also currently ranked 3rd in Yahoo for the term article marketing - woo hoo! Not bad for only 3 days. We'll see how long I stay there - things may change dramatically after an update. I'm currently nowhere to be found in MSN. Ditto for Google, except the post from Andy's blog about my article marketing blog that puts me at 4th for "article marketing."

To give some idea of scale, here are the number of millions of results for article marketing per engine: 12 million in Yahoo; 17 million in MSN; 27 million in Google. I don't think Article Marketing is a phrase that currently generates much competition.

Article submission sites like EzineArticles get the freshbot treatment because of their regularly updated content and I think that speeds indexing.

Article submitted 1-26-05, searches conducted 1-29-05.

Number of readers/impressions

To borrow a bit from the world of online advertising you can measure impressions, that is, the estimated number of readers/site visitors who had the opportunity to at least read your article title and, let's hope, associate it with your business name.

To get an idea of how many impressions your article may have gotten talk with those who republish your article. If you submit to EzineArticles you can see how many writers and editors have viewed your article's page.

It's great to have your impressions high, but it's better to have them targeted to your audience (and by audience I mean customers... here are my thoughts on client as audience). The more care you give your content creation process the more your content will appeal to your target audience.

Which brings us to...

Placement in previously identified key industry media

If at the beginning of your article marketing campaign you identify key industry publications you'd like to be published in... and you get published or don't get published, that's something you can measure.

This is more of a branding initiative than a linking initiative, though it can certainly generate at least one solid link. And once your article's been published and your editor says "go" you can submit it to your article submission directories of choice. And then measure links.

Lead generation through reader inquiries

This is a fun one. There are specific industries and products that are likely to sell well through article marketing... namely information products. If your primary goal for article marketing is sales though you should construct your article campaign in a particular way. Many of the same rules still apply, but the strategy needs to be a little different. Let me know if you have questions about creating sales generating articles. And you still have to follow responsibl e article writing guidelines.

Email addresses gathered for newsletter signup/downloads/free service

Yeah you're being published in someone else's email newsletter but that doesn't mean you can't try to drive signups to your own newsletter! We had this happen when I worked at WebProNews, where we published all free content. One author's article marketing strategy focused on driving subscribers to her newsletter. I think, but I'm not sure, that it was Dianna Huff, who specializes in B2B article marketing. As an aside, be sure to check out her site.

Pageviews to info pages on your site

If you link out of your article to more info pages on your site you can measure for an increase in traffic on those pages. Have some kind of call to action on these pages though. Don't just boost page views for the sake of having higher page views. Get them to do something on that page, such as give you an email address or visit your products or services page.

Requests from editors for articles

If it's your goal to have more involvement with your target market then be sure to accept all requests from editors for new articles. In fact, cultivate any relationship with an editor you can. This is one fantastic way of staying in front of your target audience and getting new ideas for articles.

How can you increase this likelihood? Contact editors from publications within your target market. In addition, include a mention in your author bio that you'd like to work with editors to help them have happier, more engaged readers.

Audience involvement/questions

This is another fun one, and something I tried to promote during my time at WPN. The level of reader feedback I received led to my creation of the "Ask the Expert" section of WPN (now untended) as well as my proposal for the WebProWorld forums, now with over 50,000 members. (To be fair iEntry had rolled out forums before - they were just scattered across all our publications rather than targetted on the flagship. WebProWorld was definitely a home run.)

So if you'd like to establish more of a relationship with the online audience in your publications contact their editor and see if you can field audience questions.

What else is measurable? Those are a few of my thoughts for article marketing measurables. Did I miss any? Let me know your measurable ideas and if I use them in an upcoming article I'll throw you a link with your link text of choice.

Want to build links to your site and enhance your brand? Send article marketing questions to GFrench@gmail.com for free article marketing brainstorm, including article topic suggestions and key industry media identification. Garrett French is a search engine marketing copy writer for Websourced and conducts branding and link building research on his article marketing blog. If you wish to publish this article, please retain all links.

In The News:

Tech giant Apple announced the best apps and games of this year, including the ultra-popular BeReal social app and fitness tracking app Gentler Streak.
The U.S. Air Force and Northrop Grumman plan to unveil the newest stealth bomber called the B-21 Raider in Palmdale, California on Dec. 2, 2022.
While televisions may be cheaper during this time of the year, it may not guarantee crystal clear resolution.
Meta said earlier this month that it would shift resources to the metaverse, firing thousands of employees. Is its virtual reality headset worth the price?
National security officials and lawmakers are uncomfortable with the rising number of Chinese-manufactured camera drones flying in the Washington, D.C., area.
Twitter CEO Elon Musk posted a photo of a new t-shirt on his account Wednesday afternoon that seems to troll his critics and others that spoke out against his work policy changes.
The holidays don't have to be stressful if you internalize these tech tips which will help you keep track of your luggage, avoid overpaying, and more.
Some tax filing websites have reportedly been sending financial information, including email addresses and refund amounts, to Facebook through a shared code.
Researchers at Mysk claim that analysis shows that the detailed analytics data Apple records about what users do in the App Store can be linked directly to accounts.
With rumors of a Twitter collapse following the layoffs and resignations of thousands of employees in recent weeks, some social media users are jumping to Mastodon.
Facebook and Instagram accounts are often targeted by hackers. Here are proactive and preventative steps to take right now to ensure your Meta profile stays yours.
Twitter is losing more employees a day after CEO Elon Musk gave them a deadline to choose to work “hardcore” or resign with severance pay.
When it comes to holiday gifting, we're all looking for bargain. Instead of hoping you spot the best deal, let tech do the work for you.
Google has announced new Google Maps features ahead of the holiday season. The search engine giant promoted the releases, including an accessibility function.
Taiwanese researchers found that Apple's AirPods Pro headphones could potentially be a hearing-assistive device for adults with mild to moderate hearing loss.
CommonSpirit Health is continuing to investigate a ransomware attack that forced the health system to shut down of its computer systems last month as a cautionary measure.
IPhone 14 users who are off the grid can now share their locations with friends and family — and emergency call centers — using the Apple Emergency SOS feature.
Your smartphone is full of surprises. Third-party programs take up space on your phone, and many are redundant thanks to your phone’s built-in capabilities.
The prospect of former President Trump possibly rejoining Twitter under its new owner, Tesla CEO Elon Musk, elicited varying opinions from Austin locals.
One way to cut down on the endless attempts to steal your money and info for sale to marketers is to limit who has your contact information.

Getting Your Foot in the Door (Or How I Finally Got Published)

This has to be the number one thing that most... Read More

Publish Articles on Numerous Subjects and Attract More Readers

Writers have one basic need -- readers. We all want... Read More

3 Article Outline Essentials

Most writers I talk with who experience "writer's block" do... Read More

How to Measure the Value of Your Article Marketing Campaign

It's not enough to scatter your articles across the internet... Read More

Re-fresh, Re-hash, Re-write

You are running out of ideas, you sit down in... Read More

10 Ways To Generate Highly Read Article Ideas

1. Participate in chat rooms related to your targeted audience.... Read More

The Benefits Of Article Writing For Your Home Business

Once you learn the benefits of article writing, you may... Read More

How to Write a Short Article Under 500 Words

Online publishers, ezine subscribers, and Web visitors want short, useful... Read More

Crafting Your Optimized Author Bio

Your author bio is a vital part of your article... Read More

Reprint Articles Hijacked by Text Link Ads - Great for Authors!

We all know that online publishers earn revenue from our... Read More

Why a Good-Quality Photo Should Accompany Your Articles

I'm betting that that 3 out of 4 of you... Read More

4 Effective Content Writing Tips

Writing for websites -- content, as it is called --... Read More

Six Whys of Writing

You pick a pen, grab a piece of paper and... Read More

You Should Seriously Consider Making Money With Your Words

Sometimes when I am communicating with other webmasters and I... Read More

1 Powerful Strategy To Craft Your Article For Maximum Readership

Do you know one of the most powerful marketing techniques... Read More

7 Important Elements of Any Article - Miss Just 1 Element and Your Article is Doomed

These 7 Important Elements are your Blueprint to Article Writing... Read More

Promote Easily With The Two-Step

Here's a really simple way... to promote your online business... Read More

7 Invaluable Tips: Getting Your Articles Published Online

When you have to share what you've created, where do... Read More

Microsoft Word Smart Quotes and Article Marketers Dont Mix

By default, Microsoft Word automatically changes straight quotation marks (... Read More

Tracking Your Articles Properly

Writing articles related to your business is a great way... Read More

How to Use Autoresponders With Your Articles

Now that you see that articles are the number one... Read More

Website Promotion ? Writing Articles May Be Better Than Hiring SEO Firms

It is a well-known fact that a key to obtaining... Read More

10 Profitable Tips For Article Writers

1. Write to one person.When you're writing your article picture... Read More

Tips for Writing an Informative Article

How to write an informative article?The following tips can help... Read More

Simultaneous Article Submission

Do you know the difference between simultaneous article submissions and... Read More

colonial garage addition nmc exteriors hawthorne woods ...