Exposing Your Expertise

Writing and leveraging articles is my most successful strategy for promoting my Website and my speaking and consulting services. Visitors to your site from targeted articles tend to be higher quality leads than those from search engines, and potential buyers like to see that you're published in many credible outlets.

Here are my recommendations to implement this strategy:

1. Write the article

This may sound self-evident, but a couple of pointers:

a) Keep it short, and make the language simple, especially if you're targeting online outlets. People don't read word for word on the Web - rather, they'll scan the screen. Complex sentences and dense copy will lose readers fast.

b) Develop a template that can be easily customized for different target markets. My "Top Seven Ways to Tune Up your Website" has been parlayed into versions for over a dozen different industries. The essential points remain the same, and customizing simply involves adding specific examples.

2. Put it on your Website

One of the key goals of your Website should be to showcase your expertise. Content (combined with testimonials and success stories) is the best way to achieve this.

When adding articles to your site:

a) Include a clear reprint policy. This should state whether you allow articles to be reprinted, and if so, under what terms (including your byline, copyright, notification of use, etc.)

b) If you have a large number of articles, provide an index page that divides them into appropriate subject groupings, and gives a two-line description of each.

c) Create a byline with an enticing hook to get people to visit your Website. Mine refers to my popular free tipsheet "Beyond the Search Engines", which lists 23 alternative ways to promote your site. This is far more powerful than a bland statement such as "Philippa Gamse is an internationally recognized . . ."

3. Research and offer it to appropriate venues

It's critical to be very clear about your target audience, and how to reach them. Who are the economic buyers and decision makers that you'd like to be in front of, and what do they read? Do those sites or publications accept outside articles, and if so, what are their policies around doing so?

My assistant, Bonnie Jo Davis, runs my highly successful articles placement strategy. She provides a complete primer of her methodology, along with many online research sources at http://www.ArticlesThatSell.com/

4. Follow up links and references

It's extremely important to measure the success of these efforts, both in terms of the traffic to your site, and its quality.

Check the "referring URL" section in your traffic reports, and follow links to you from any site that you don't recognize. Often, site owners won't inform you when they've used your material. So you want to ensure that you have been properly attributed. But also, thank the site owner. I recently sent a note to
a university professor who had added some of my articles to his course reading list. His response? "I really like your ideas, and by the way, we're looking for a speaker for our upcoming conference . . ."

The Proof of the Pudding . . .

Does all this work? Absolutely. One of my articles was recently highlighted as the "Cool Site of the Week" in Tekguide.net - an online technology and computer directory. But the page that it linked to was not mine, but PowerHomeBiz.com -another site that had featured this article. So I now have sites quoting sites that quote me . . . and that gets major brownie points in Google - the only remaining credible free search engine.

I was also recently hired to consult for a site in the auto industry after the owner had read my article in eDealershipnews.com. He said "I liked the article, I can see how you think, and I'd like some of that thinking for me". No further selling required!

Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317.

In The News:

Kurt "CyberGuy" Knutsson shows your how to enjoy watching television shows and movies by connecting your wireless headphones to your TV.

Kurt "CyberGuy" Knutsson helps you to keep track of those important texts that you may want to keep track of for both iPhone and Android users.

As technology advances cybercrimes grow more worrisome, tech expert Kim Komando shares important tips to protect your devices from hackers.

Google has announced their new generative AI tool for Google Workspace. Kurt "CyberGuy" Knutsson explains the new features and how to boost your productivity.

The best ways to increase the efficiency of your Wi-Fi signal at your home are to use a power line adapter or WiFi extender, but it depends on your home's setup.

Kurt "The CyberGuy" Knutsson explains what the Affordable Connectivity Program is and how you can know whether you qualify, so that you can get high-speed internet access at a discounted rate.

Kurt "The CyberGuy" Knutsson has tips on how to make your life feel more safe while having accounts and information online.

Kurt "The CyberGuy" Knutsson shares in-depth steps you can take to protect yourself from social media scammers on Facebook and Instagram.

Are you a book lover? Well, Kurt "The CyberGuy" Knutsson shares a different way of how you can enjoy reading, recommending 7 top audiobooks to listen to.

Kurt "The CyberGuy" Knutsson dives into the U.S.'s decision to ban Huawei in 2019 and shares how China's latest smartphone creates a challenge for Apple.

Accidentally deleting your data is a mistake that is all too easy to make. Kurt "CyberGuy" Knutsson shows you how to recover your lost information.

Have you ever wanted to know what your dog is trying to tell you? Scientists say they are on the brink of understanding what they are saying using AI.

Kurt "CyberGuy" Knutsson lists all the new features of the new iPhone iOS 17 upgrade and explains how they work for your Apple devices.

Austin, Texas-based startup Apptronik, robots, which are listed at 5 feet 8 inches tall and 160 pounds can lift and carry up to 55 pounds, can help retail and manufacturing industries.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson shares some tips and methods on how to restore files that have been accidentally deleted on your computer or smartphone.

Kurt "CyberGuy" Knutsson helps you recognize fake items and fake third-party vendors on legitimate retail cites like Walmart and Amazon.

Kurt "CyberGuy" Knutsson shows you how to protect your Mac computer from a new malware strain called MetaStealer that is targeting your data.

Learn more about the most popular search engine that the world uses; become an expert by using hidden tips to improve your workflow.

Kurt "CyberGuy" Knutsson explains how to keep yourself safe from scammers that are cold calling victims and posing as deputies to trick people into paying money.

Keeping your information safe and secure is a top priority. Kurt "CyberGuy" Knutsson shows you the top authenticator apps for an extra layer of security.

You can use your data to make extra cash by utilizing 10 apps from your iPhone, Android or smart device such as Ibotta, Rakuten, Fetch, Dosh and more.

Kurt "The CyberGuy" Knutsson explains various ways thieves try to steal cars and shares tips on how to prevent your vehicle from being stolen.

Your internet and Wi-Fi router can become a victim of cybercrime and hacking if you fail to erase personal data and information before disposing it for good.

While ChatGPT has grown to be a go-to in the Open Ai circuit, there are a number of AI alternatives such as Bard, Microsoft's Bing Chat and Google's Socratic.

Exposing Your Expertise

Article Writing Article Writing