I was busiy submitting some articles I ghost wrote for a client to some web portals late one night, when I was struck by a message a web site editor left for visitors. I won't tell you the actual site name, or mention the company that they are targeting with their message in order to protect their privacy. But the message went something like this. "STOP! If you are submitting articles from article factory, we do NOT publish them on this site."
Hire a Professional Writer to Make Work Publishable
This made me pause. I'm a writer by trade and I was submitting original material. I would never even dream of doing otherwise. Many professionals, even the most seasoned in their respective fields, cannot write well. So, they usually hire somebody like me to polish their thoughts, and edit their material to make their work publishable and syndicate it on the internet.
Don't Buy Unoriginal Material
Then there are the other crop of professionals, who pay large sums of money to "article factories" who sell them mass produced material. Obviously, "article factories" sold these same articles to others as well. Professionals are eager to purchase articles such as these, because they are not experienced writers and feel they cannot do it themselves. Search engines are text based. So, keyword rich articles syndicated on the internet and published on a company home page is one of the most effective strategies of driving the right kind of traffic to a web site.
Site Editors Know Quality Material
Web portal editors who regularly recruit original articles are getting wise to "article factories." Editors are enraged by the massive repetitive submissions they receive because it wastes their time to have to weed through the crap. Many are just beginning to fight back. If you are guilty of purchasing articles that are sold to large numbers of individuals ? stop it now. It won't get you anywhere. Editors know when they are being dumped on. And they won't publish this work on the world wide web. They will remember who sent it to them, and not in a positive way, either.
The Creative Idea is Currency
I tell my writing students at University of North Carolina Asheville, that we live in a world starved for creative ideas. Ten years ago, the phrase that swept through corporate America was: "thinking out of the box." Now it's the "idea person" who has the most currency in a company. But you can't just be an "idea person" -- you have to know how to execute, too.
The Expert Interview
In my company, http://www.sidhecommunications.com, we take an original approach to article writing and syndication. We've developed a tried and true method of working with professionals who do not have the time, or the expertise to write well. I call it the expert interview. This is a technique that writers all over the world use everyday.
Syndicate Original Ideas
Here's how the expert interview goes. I telephone the mortgage company I work for and ask the gentleman who is a partner in the company what strikes his fancy for topics this month. He replies, "I'd like to write an article about stated income and no doc loans." I know nothing about mortgages, or this type of loan, but I'm about to learn a great deal. I ask him questions and take copious notes. Sometimes, he will e-mail or fax more information to me. I develop an article based on this interview. The client then approves or edits the article. Then I post it to 20 sites which editors regularly visit for free content for their web sites, e-zines, or print publications. In 3-6 months, this article is all over the internet. In one year's time the article is still alive and being published even more widely on the world wide web, because it is professionally written and communicates valuable ideas.
Receive the Accolades and Qualified Leads
The client receives the byline. He or she also basks in the glory and accolades from this educational writing. The client has admirers on-line, and he or she answers the telephone or e-mails coming from qualified individuals interested in purchasing his or her product or services. When the client answers the telephone, he or she has to have some idea about the topic that's been written on. It's not something that can easily be faked. The expert interview ensures that he or she does have this knowledge.
It's the client's expertise and their idea that made the story. Because of this, I feel the client does deserve the byline. They also deserve the stream of new business they receive from geographical areas they could not otherwise afford to penetrate.
If you're buying articles from places like article factory: stop it. It's better to proceed with original ideas. This way you can earn yourself a great 'virtual reputation.'
Elizabeth Kirwin has published work in national magazines and newspapers. She is co-owner of Sidhe Communications http://www.sidhecommunications.com in Asheville NC. She develops web sites, newsletters, brochures, and internet marketing plans for businesses, non-profits, and health care ogranizations nationally. For more information, e-mail http://www.sidhecommunications.com.
Oswego taxi to Midway ..It is a well known fact that writing, distributing and... Read More
Been reading up on SEO? If so, you know that... Read More
Marketing on a budget is tough. This is a universal... Read More
The Shortest Distance to Your Home Town Enterprise is Over... Read More
How would you like to have your name and web... Read More
Every webmaster knows that to gain ranking positions in search... Read More
Ever read one of those web articles written by an... Read More
There are many schools of thought on how to build... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
What should be in your article summary? It's otherwise known... Read More
Write articles, be recognized as an expert, drive a surge... Read More
Congratulations! You've written your first article (or possibly your 10th... Read More
One of the best ways to build credibility and promote... Read More
Original quotes, when used at the beginning or at the... Read More
Last month, I began promoting Jason Potash's "Article Announcer." I... Read More
It's not enough to scatter your articles across the internet... Read More
I've noticed a disturbing trend recently of articles suggesting that... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
One of my subscribers writes 'I can't hold my tongue... Read More
By now you probably understand how important writing for trade... Read More
Writing and submitting articles to article banks is a well-known... Read More
Article marketing is becoming more and more popular, especially as... Read More
Writing articles, and promoting them for publication, is one of... Read More
It doesn't really matter who you are; you definitely know... Read More
Many successful authors close their mind to learning HTML because... Read More
shuttle from Midway Morris ..Are you looking for a better way to promote your... Read More
No one can logically argue against the fact that content... Read More
One of the most common blunders by those using article... Read More
Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More
How would you like to have your name and web... Read More
Now that you see that articles are the number one... Read More
If you have writing skills and want to use your... Read More
Here's a depressing fact if you sell anything on the... Read More
Every field or discipline has its own specialized vocabulary and... Read More
Gathering information from interviews is really simple. You ask the... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
Publishing articles on the Internet is a tremendous way to... Read More
Not every web designer has the time ? or skills... Read More
Heard about article marketing but not sure why you'd need... Read More
Abandon your frustrations and get a fresh start by trying... Read More
Writing can be fraught at the best of times but... Read More
As you write the outline for your next article, there... Read More
Articles are a fantastic source of links and additional traffic... Read More
All of us, the authors, know that to enhance our... Read More
I was asked to write an article on a short... Read More
As a follow up to my previous article on the... Read More
Online publishers, ezine subscribers, and Web visitors want short, useful... Read More
Writing articles is possibly the best way to generated free... Read More
"When you provide good information from which readers can learn... Read More
If you haven't considered the power of articles as part... Read More
Article Writing |