So you've decided to market your home-based copywriting business through article writing. Fantastic! Now comes the hard part: narrowing it down to a topic. What the heck are you going to say in your article?
A friend of mine recently suggested that I write more articles about copywriting. Not such a bad idea, being a copywriter and all. But here's a thought: if all you ever write about is writing, where is the proof that you can actually write? At some point, your prospects WILL ask for samples of work for their specific niches; that is, if you plan to serve clients, and I'm sure you do as that's what a "freelance copywriter" does for a living!
To the copywriter especially, article marketing is a beautiful thing. Why? It allows you to target any audience in any category that YOU choose.
Let's say someone out there in the great beyond is perusing a vegetable garden website... and this person also has some vague plans to create a gardening website of his own. YOU want to be a gardening writer. Now, if your gardening article is placed the aforementioned garden website, along with a bio that describes you as a gardening writer, guess what? Good old Broccoli Rob is probably checking out your work. If he likes what he sees, you've got yourself one paid garden writing project! Brilliant.
Another example. You're a pet person. You'd love to write web copy about dogs, cats, gerbils... any and all of God's creatures. But, uh-oh, you have no *official* experience! So what? Start writing, my friend. The assignment: one web article about How to Paper Train Your Puppy. In your bio, give a brief summary of your copywriting experience and throw in a line about how you're a pet writer. Pretty soon, what do you know... the Westminster Dog Show people are knocking on your door asking for an E-book about dogs. Way to go, pet writer!
Don't forget the context in which your web articles appear. YOU see the articles as they exist on a submission website. But the reader has an entirely different perspective! Imagine your article in all its shining glory on the delivery page. What's that bio say? Who are you and why would these people want to call you for a paid assignment? You must tell them in your article!
Still convinced you want to write about copywriting and copywriting alone? Okay, but keep this in mind: nine times out of ten, the folks who are interested in reading articles about copywriting are looking to become copywriters themselves.
You can offer them some free advice if you think it will help just to get your name out there. But, don't expect huge contracted jobs to come from "writing about writing." As the Copywriting Guru, you darn well better have some revenue-generating product to pitch on your own website. Think copywriting tips, templates and tools that would-be writers might want to purchase from YOU, the expert!
Article marketing is every writer's dream come true. It's the chance to mold yourself into something hugely successful on the web... and that something can be whatever you want. Just think of the hundreds of different markets out there waiting for you to bestow your expert copywriting talents upon them. Okay, now stop thinking... and start WRITING!
Copyright 2005 Dina Giolitto. All rights reserved.
Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://wordfeeder.com for free tips on branding, copywriting, marketing, and more.
shuttle from Midway Glen Ellyn ..I have a confession to make.I think in "articles."As a... Read More
Not every web designer has the time ? or skills... Read More
When I was first advised to start writing articles, this... Read More
***What is the Resource box?'Resource box' is an information box... Read More
Never before in the history of the business of writing... Read More
The experts are always telling us that getting paid for... Read More
The sources of inspiration are all around us, in the... Read More
Here's a really simple way... to promote your online business... Read More
The name of the game as far as Internet marketing... Read More
Recycling your work is a lot like doing your part... Read More
You want your business to be noticed by thousands daily.... Read More
As you write the outline for your next article, there... Read More
If you are using articles to promote your business then... Read More
When you have to share what you've created, where do... Read More
I've noticed a disturbing trend recently of articles suggesting that... Read More
A great headline can be the difference between having your... Read More
Jim was working hard to grow his business. Long hours... Read More
Ever read one of those web articles written by an... Read More
Writing articles for your site and for the use of... Read More
Writing articles that are available for reprint is an excellent... Read More
People love to hear stories. They'll identify with what you... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
By now you probably understand how important writing for trade... Read More
Did you realize that writing and publishing articles online represents... Read More
What's the quickest, easiest way to get exposure for your... Read More
shuttle from O'Hare North Chicago ..This is Part 2 of a 2 part article -... Read More
As of July 1st, the year was half over! July... Read More
Your author bio is a vital part of your article... Read More
When I was first advised to start writing articles, this... Read More
It has become common knowledge that the smartest and most... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
Adsense is a program designed by Google to help publishers... Read More
You're Invited... Visualize your article going out like a party... Read More
Whether you own your own affiliate website, or subscription website,... Read More
Writing for the internet requires that you create a large... Read More
You've already agreed that putting some of your best articles... Read More
The goal of free publicity is to get your name... Read More
How is it possible to turn an idea into the... Read More
Feeling uninspired? Like you're stuck in a rut with your... Read More
A Consultant could be an expert about absolutely anything.Calling yourself... Read More
Have you been writing and submitting your free reprint articles... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
Many internet home business owners today have learnt that one... Read More
You know that writing articles is the best free way... Read More
Content is an important component of your web site. Learning... Read More
There's one key rule that every writer should understand before... Read More
Search Engines are constantly on the "look out" for freshly... Read More
A "Thought Leader" is someone recognized as an authority in... Read More
Every successful website needs to be, what the experts consider,... Read More
All writers aspire to recognition, but are we dedicated? Ambition... Read More
Article Writing |