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Article Marketing 101 ? Article Writing Establishes You as an Expert

If you market online, whether it be your own information products or services or someone else's products (as an affiliate marketer), you need people both to see and buy your offers.

But most people won't buy your product or service until they trust you. Trust comes only after you have built credibility with people. One way credibility comes is by establishing yourself in your market as an expert. You can become an expert in several ways:

- by publishing original and unique content on your website

- by creating and distributing an ecourse or ebook

- by publishing your own ezine or newsletter

- by publishing your articles in someone else's ezine

Here is the secret to establishing credibility: Publishing articles and content in other people's ezines or on their websites.

Search engines like good links anchored to solid content and searchers like to find solid content when they search for information. When you supply informative articles that meet the needs of both groups, search engines begin to rank your linked pages higher in their ratings, and searchers are happy because their questions were answered without a sales pitch.

Bonus tip: If a searcher finds your article informative and helpful, she will often click through the link in your resource box to learn more. Don't forget the value in having a strong resource box linked to both more content and your offers.

Writing articles for distribution should be the cornerstone of your online marketing efforts. Articles establish you as an expert in your market, and your expert status (and web presence) grows as others publish your content. Your articles serve both your need for exposure and others' need for good website and ezine content.

How can you start? Write a batch of five or ten short (300 word) articles geared to your market and submit them! It's that simple. You can find a list of article distribution sites by searching online, but begin by submitting to these two: www.ezinearticles.com and www.groups.yahoo.com/group/business_articles.

So get started!

Jeremy M. Hoover owns Hoover Marketing, where he teaches affiliate marketing. Contact him at jeremyhoover@gmail.com with any feedback.

In The News:

NASA flight engineer Kathleen "Kate" Rubins set out on her fourth career spacewalk on Friday, in an effort to ready the International Space Station (ISS) for solar array upgrades.
Astronauts from NASA and the Japan Aerospace Exploration Agency (JAXA) have embarked on the year's fourth spacewalk to service the International Space Station.
NASA is slated to announce what it says is a "series of firsts" in its Mars 2020 Perseverance rover mission.
A flutter of earthquakes shook Oregon's Mount Hood on Monday. 
SpaceX's Falcon 9 rocket successfully launched 60 new Starlink satellites early Thursday morning.
An ancient Egyptian papyrus version of "Mummification for Dummies" has been revealed by a Danish Egyptologist as the oldest how-to guide yet found.
For the first time in history, astronomers have detected what they've deemed a "space hurricane" in Earth's upper atmosphere.
The asteroid Apophis, nicknamed the "God of Chaos," will pass by Earth on Friday.
Residents of the U.K. were surprised over the weekend when a slow-moving meteor blazed across the night sky.
A massive iceberg, larger than New York City, recently broke off from an ice shelf in Antarctica, according to researchers on Friday. 

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