Advertisements and the Freelance Writer

Advertisements are one of the biggest indicators of a magazine's readership. They are also excellent for generating ideas.

First, let's look at the readership.

Ads tell you:

  • The age of the reader
  • Family circumstances
  • Disposable income
When was the last time you dissected an advertisement?

The age of the people in the ads is usually about the same as the readers. You wouldn't have a 20-year old female advertising a new make-up style in a publication targeted towards 45-year old males. Similarly, an advertisement for retirement villages wouldn't appear in a magazine for 18-year olds.

If the magazine is aimed at families, family groups will be in the ads.

Disposable income is easy. If the ads are for luxury items, leather travel goods, holidaying in the Bahamas, diamonds and jewellery, you won't be querying an article on how to save $20 when you shop at the supermarket.

Ads and Ideas If you're short of ideas, take a closer look at the ads. For example: An ad for exercise equipment. You could write articles about the individual pieces of equipment, exercise programs and other things to do with exercise. But if you think more laterally, other ideas with generate. The right diet for the exercise program, clothing, choosing the right footwear, making time, exercise increases endorphins.

Well, the list goes on.

Advertisements are a very important part of a Freelance Writer's arsenal and should never be overlooked.

barb clews is an award winning journalist with nearly 1,000 published articles to her credit. She has been a writer and editor for 15 years and is the author of "Article Writing for Freelancers" and "20 Tips to Increase Writing Skills" Visit barb clews to subscribe to "Words that Work", Barb's monthly ezine packed with tips for writers.

housekeepers near Buffalo Grove ..
In The News:

Analysts at Silent Push have uncovered a widespread scam that uses counterfeit retail websites to steal the credit card information of online shoppers.
Chrome users need to update their browsers immediately as Google addresses a critical vulnerability that hackers are actively exploiting. Additional security measures are recommended.
A study found teens glance at phones for dangerous two-second intervals while driving, using devices primarily for entertainment, texting and navigation despite crash risks.
Security researchers uncovered a flaw in Windows 11 that allows attackers to disable Secure Boot using Microsoft-signed tools, requiring manual updates to protect against bootkits.
Carnegie Mellon's noninvasive brain technology allows users to move robotic fingers by thinking about the motion, offering new possibilities for people with motor impairments.
Multi-factor authentication (MFA) adds an extra layer of protection to your accounts. Instead of relying only on a password, MFA requires you to verify your identity using two or more methods.
Scientists from Duke, Harvard, and the University of Otago have unveiled a game-changing tool called DunedinPACNI. It uses a single AI brain scan to reveal how fast a person is biologically aging.
A disturbing wave of fake agent phone scams is sweeping across the United States, catching people off guard and draining their savings.
Emojis aren't just playful add-ons; they're powerful tools for building stronger connections in our increasingly digital world.
Google has taken a major step toward the future of clean energy by partnering with Commonwealth Fusion Systems (CFS), an MIT spin-out working to build one of the world’s first commercial fusion reactors.
If you create and share art online, you might have seen messages warning that Facebook's parent company, Meta, claims the right to use or even sell anything you post, whether it's pictures, poems, or artwork.
Cybercriminals hit Qantas in a major data breach that exposed information from up to six million customers.
Having reliable, loud, and timely emergency alerts on your phone or device is important because when severe weather strikes, every second counts.
Here's how your daily brew is becoming the foundation for greener buildings.
Artificial intelligence (AI) and large language models (LLMs), such as ChatGPT, are transforming how we learn. But what does this mean for AI and learning retention?
Modern AI data centers use much more electricity than traditional cloud servers. In many cases, the existing power grid cannot keep up. One innovative solution is gaining traction: repurposed EV batteries for AI data centers.
Microsoft 365 and Outlook users are being targeted by a tactic that injects fake billing alerts directly into their calendars.
Researchers are now showing us that old smartphones as data centers could be the next big thing in sustainable tech.
Scientists have created micro-robots for sinus infection treatment that can enter the nasal cavity, eliminate bacteria directly at the source, and exit without harming surrounding tissue.
Let's examine how your data is collected in everyday life, who is buying and selling it, what happens to it afterward, and, most importantly, what you can do to protect yourself.
Researchers at the University of Sheffield in the U.K. developed small robots called "Pipebots" that can travel inside water pipes to find and potentially repair leaks, all without any excavation.
A groundbreaking new study has uncovered disturbing AI blackmail behavior that many people are unaware of yet.
Four teams of autonomous humanoid robots competed in China's first AI soccer tournament, demonstrating advanced capabilities in ball detection and independent decision-making.
The ID. Buzz autonomous van features self-driving technology with 13 cameras, nine LiDAR units and five radars after Volkswagen partnered with Hamburg and Uber for 2026 deployments.
Social Security phishing scams use urgency and impersonation to steal personal data. Learn how to spot fake SSA emails and implement 10 protective measures.

Write Your Slice of Life: 6 Quick and Easy Steps to Writing a Personal Essay

Do you know why the "Chicken Soup for the Soul"... Read More

Put Your Recruiting on Auto Pilot

Getting people to join your company can be hard work.... Read More

Write Articles That Get Results

It's no secret that writing and publishing helpful articles is... Read More

Seecrets on Writing: Free Requotable Quotes for Internet Writers

Original quotes, when used at the beginning or at the... Read More

Advertisements and the Freelance Writer

Advertisements are one of the biggest indicators of a magazine's... Read More

Broaden Your Customer Base: Submit Articles!

If you are going to be writing articles to promote... Read More

Website Promotion: Alternatives to Article Banks

Writing and submitting articles to article banks is a well-known... Read More

Will This Be Your First How-to Report?

You've got to start somewhere, but once you've created your... Read More

Branding, Control, and Results - Submit Articles in Your Own Name

Article distribution is currently booming on the internet. Authors do... Read More

Writing Articles for Ezines ? The Greatest Little Known Secret

Well maybe it's not that "little known" but some people... Read More

Discover How You Can Write an Article That Will Excite Your Target Market and Make You Money!

I am often approached and asked, how do I write... Read More

5 Simple Ways To Get Ideas For Awesome Articles!

1. Participate in chat rooms related to your targeted audience.... Read More

Direct Sales Reps CAN Write Articles - Heres How!

We all know that article writing is a great way... Read More

Article Writing: Everything I Need to Know, I Learned from My English Teacher

By now you probably understand how important writing for trade... Read More

How I Manage My List of Where I Post Articles Online

Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More

Article Writing: 5 Tips on How to Pull and Hold the Reader

Okay, so you're getting a feel for this article marketing... Read More

How to Use Articles to Generate Free Traffic to Your Website

Writing articles that are available for reprint is an excellent... Read More

How to Cash in on the Huge Online Demand for Writers

Currently many online writers and would-be online writers, feel very... Read More

Getting Your Foot in the Door (Or How I Finally Got Published)

This has to be the number one thing that most... Read More

Reaping The Amazing Benefits of Writing E-zine Articles

Marketing on a budget is tough. This is a universal... Read More

Article Marketing 101: The Perfect Author Resource Box

If you want to really make your article "SELL" then... Read More

The Real Reason You Should Be Marketing With Articles

Article marketing has become very popular of late, especially with... Read More

The Best and Fastest Way to Get Unlimited Free Back Links Guaranteed!

Submitting Articles for redistribution is the best way to get... Read More

Writing Articles for Ranking

I have seen the question asked so many times. How... Read More

The Ins and Outs of Article Submissions

Congratulations! You've written your first article (or possibly your 10th... Read More

custom home cleaning Mundelein ..