Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail.
FACT: "50% of Visitors are LOST because visitors can't
easily find content" - Gartner Group
FACT: "40% of Repeat Visitors are LOST from negative
experience" - Zona Research
FACT: "85% of Visitors ABANDON a new site due to
poor design" - cPulse
FACT: 70% of people who are ready, willing and able to
buy online - don't complete the sale.
Just imagine, if you can improve your web site's conversion rate, you have the potential to increase your sales by over 233%. And you can do it without spending any more on advertising, or bringing any more traffic to your site.
Knowing how to increase your site's conversion of visitors into buyers can skyrocket your sales with the same exact amount of traffic you have now.
So how do you convert more of the visitors to your site into buyers? One of the most important ways to increase your site's conversion rate is to improve your site's copy.
The purpose of the copy on your web site is to explain to a visitor how your product will fulfill their wants and desires. Notice I said "wants and desires", not "needs".
It's important to realize that people primarily buy based on what they want, not what they need. The first step in improving your web site's copy is to understand the wants and desires of your customers.
Next, make sure your copy is focusing on providing solutions to problems that are important to your customers. Review your copy and be sure it mainly talks about the benefits the customer will get by buying your product, and not about your product' s features.
A feature is what your product does. A benefit is want your product does FOR your customer. You customer is only interested in what your product is going to do to make their life better.
Be sure that your copy focuses on your customer instead of on you and your company. Your site's copy should talk about "you" and "your", instead of "me", "my" and "our". Your customer is interested in themself, not you or your company.
Your sales copy needs to:
1) Grab the visitor's attention with a powerful headline
2) Draw the reader's interest by creating a connection
between their problem or desire and your solution
3) Peak their Desire by making an emotionally
compelling & believable case for your product
4) Motivate the reader to take action and fulfill their
wants by their purchasing your product or service.
Online or offline, conversion is the key to business success. Your copy is your site's salesperson. On the Web, improving your copy is the first step to doubling your sales without spending another dime on advertising.
(c) Mark Jarmel - All Rights reserved
===============================================
Mark Jarmel & the Editors of Trafficology.com co-authored the eBook: "How to Flood Your Website With Targeted Traffic" Learn scientifically PROVEN methods to TRIPLE your profits FR'EE at: http://www.4-targeted-web-site-traffic.com
In today's world, a web site is virtually mandatory for... Read More
Physical therapists have unique web presence needs. An effective site... Read More
Ecommerce is just exploding right now on the Net. More... Read More
The internet is full of web design companies pleading for... Read More
Does your website make a good first impression? Is the... Read More
You have only 10 seconds to impress your potential buyer.... Read More
If you are familiar with my work, then you have... Read More
The time it takes to load your site can make... Read More
If you think it's simply a case of who will... Read More
Does your website need a re-design? Here are some questions... Read More
If you are going to be placing ads on your... Read More
It seems that almost every Tom Dick and Harry do... Read More
If you're running a website or online business, your number... Read More
I once created a notepad-like editor. It is possible with... Read More
We've all seen them. Poorly designed web sites that make... Read More
Have you ever thought about the real stories behind all... Read More
Q: Should I build and maintain my business Web site... Read More
By following feng shui guidelines and techniques, you can build... Read More
The ability to create simple, attractive and functional web pages... Read More
Do know your audienceIt's important to know your audience. If... Read More
I do site reviews. Needless to say, I see a... Read More
FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions... Read More
Easy navigation and usability are one of the most important... Read More
I've written about META tags in the past, and I... Read More
Everything you say and do says something about you. This... Read More
limo O'Hare Bonfield ..The HTML editor is usually a webpage design software that... Read More
Most websites use similar fonts and as a result have... Read More
So, what's in a website design anyway? And, how do... Read More
One product, one long web page: this kind of web... Read More
There are plenty of Drupal Modules that you can install... Read More
Color is one of the most important but least understood... Read More
I ask myself that question about once a month.My website... Read More
A web site builder can be a real life saver... Read More
It seems more and more webmasters are using CSS for... Read More
The Internet has seen an explosion in so called 'lance'... Read More
If someone doesn't know you personally, will they trust you... Read More
As a webmaster you already know how important it is... Read More
Contrary to the beliefs of some, advertising for web and... Read More
Building a website can be overwhelming, here are some design... Read More
Many people today are tired of the Microsoft software that... Read More
A well designed web site is great to have, but... Read More
Learning how to convert visitors to your web site into... Read More
I once created a notepad-like editor. It is possible with... Read More
Web advertising has taken many forms, including those that appear... Read More
So you want to build a website here I will... Read More
If you have a business, big or small you may... Read More
The internet is full of web design companies pleading for... Read More
You have identified that to have an internet prescence would... Read More
Well it is not Elvis, that's for sure.I am a... Read More
Have you heard of 'Babel Fish'?It's a service provided by... Read More
Web Design |